BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD303
Semester
1
Module Title
FINAL MAJOR PROJECT
Doc. Code
OUGD303
06
Brief/Session/Document Title La Petit Macaron Brief Develop a range of branded packaging and stationary items to create a visual identity for the hypothetical boutique Parisian Macaron Patisserie, ‘La Petit Macaron’ to appeal to working professionals and design/fashion-conscious residents of Central Paris in the high-end, luxury market. Background / Considerations Consider both the target audience/consumer of the products, along with current trends and forecasts for the food packaging market within the high-end bracket of the industry. Both the design and print finishes should demonstrate a concise understanding of the product, produced and finished to a high skill that would seamlessly fit into the luxury market. Mandatory Requirements -
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Research existing brand development and brand identity of other patisseries and boutique macaron stores both in Paris and Worldwide. Develop a body of research into current trends and how they may influence the packaging and brand design. Research the macaron and patisserie industry and contemporary culinary trends.
Deliverables -
Macron Lollipop Box Single Macron Bag Business Cards x5 Macron Box x20 Macron Box Tissue Paper Small Bag Large Bag Website Napkins Piping Bag Gift Ribbon Macron Display Flags Apron Letterhead Envelope
Studio Deadline
Module Deadline
29 May 2013, 1PM
29 May 2013, 1PM
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.