BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD303
Semester
1
Module Title
FINAL MAJOR PROJECT
Doc. Code
OUGD303
06
Brief/Session/Document Title La Petit Macaron Brief Develop a range of branded packaging and stationary items to create a visual identity for the hypothetical boutique Parisian Macaron Patisserie, ‘La Petit Macaron’ to appeal to working professionals and design/fashion-conscious residents of Central Paris in the high-end, luxury market. Background / Considerations Consider both the target audience/consumer of the products, along with current trends and forecasts for the food packaging market within the high-end bracket of the industry. Both the design and print finishes should demonstrate a concise understanding of the product, produced and finished to a high skill that would seamlessly fit into the luxury market. Mandatory Requirements -
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Research existing brand development and brand identity of other patisseries and boutique macaron stores both in Paris and Worldwide. Develop a body of research into current trends and how they may influence the packaging and brand design. Research the macaron and patisserie industry and contemporary culinary trends.
Deliverables -
Macron Lollipop Box Single Macron Box Business Cards x5 Macron Box x20 Macron Box Tissue Paper Small Bag Large Bag Website Napkins Take Away / Gift Box Piping Bag Gift Ribbon Macron Display Flags Apron Name Badges (Staff) Letterhead Envelope