BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD303
Semester
1
Module Title
FINAL MAJOR PROJECT
Doc. Code
OUGD303
06
Brief/Session/Document Title Jessie Leong Spring Summer 2013 Brief Expand upon the existing Jessie Leong Photography brand stationary and branded promotional deliverables, both print and web-based, to showcase her Spring Summer 2013 portfolio, documenting both fashion and commercial briefs. Also consider the refinement of existing brand development and design outcomes for presentation at the Leeds College of Art End of Year Degree Show 2013. Background / Considerations Consider the ways in which Jessie’s work has professionalised, matured, and grown throughout the past six months, and reflect this in design outcomes, using existing deliverables from the initial branding as a basis for development. As well as being visually appropriate to Jessie’s existing clients and target market of the retail sector and design students, also consider appropriate presentation for exhibition and how work will be presented in a trade show environment alongside the work of other Graphic Design Students. Mandatory Requirements -
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Reflect upon past deliverables and methods of production and how best to utilise and develop past skills and outcomes. Gather all necessary written and image content for deliverables. Create deadlines for the brief to print in order to produce a body of work in time to photograph and professionally document the completion and submission of the brief both for my personal and professional design portfolio as well as the University module.
Deliverables -
Spring / Summer Business Cards Spring / Summer Look Book / Magazine Sample pack postcards Thank you cards Letterheads Curriculum Vitae Location Release Form Model Release Form Minor Release Form Invoice Banner Photographic Print Website Facebook Page Twitter Page
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Facebook Promotion (Display Picture & Cover Photo) B&W lined C5 envelopes
Studio Deadline
Module Deadline
29 May 2013, 1PM
29 May 2013, 1PM
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.