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lnte.nrrional Society otTypographic D6igne6
ON YER BIKE . . . IN PARTNER5HIPWTH
Erik Spiekermann
As cities around the world introduce schemes to
rent bicycles, these are becoming more popular travel options for tourists wanting to see as much as possible in a limited time - cheaper than taxis, more to see than using the metro, unlimited mileage, no timetables to check and no carbon
footprint. Similarly, more residents use bikes
as
the better all-round, healthier option. However, what you gain in some ways you lose in others. lf you walk you can check your tourist guide map or even ask someone for directions. ln a car you can use your 'sat nav'. How do you find your way around a city while riding a bicycle? How do you know what are safe, interesting and short routes? How could you be
given cultural or event information, for instance, that enriches the potential of a journey? Reading a map while riding a bike is not a skill
worth trying to develop or refine So, is there an alternative?
-
we suggest.
What could the city provide to aid cyclists? Cycle Lanes provide designated ways but the pressure to provide for other traffic makes these impossible in most city streets. There are sat navs for bikes but they don't yet offer that local knowledge of where
what are short cuts that suit cyclists and what routes offer a great experience. is safe,
Our existing street signs and surfaces display national and internationally accepted symbols with location-specific names and language. Could we supplement these using a 'hobo code' that is transient? Could we amend the existing signs and information systems, the street surface or explore the architectural features of the city
street - or examine electronic possibilities that will satis! the needs of the target market?
The Brief We want you to create an information system
for cyclists to find their way around cities. While we want you to consider the factors already mentioned, we want to see fresh thinking on what cycling in the city can offer and how the city can expand the potential for residents and visitors to cycle. The system will require expression through
appropriate media and will need information materials and promotion. Use any media you think will work is
yours
-
-
the choice
as long as it has a solid idea, informs
and shows your typographic skills. Remember that words and language are our collateral and that your submission should be essentially typographic.
Target Audience Tourists and cyclists of all ages
Requirements
. . . . .
Research and Development
Strate$/ Speclfications/Crid(s) Dummy/Prototype(s) Presentation
Cross-reference this proicct brief with the'Assessment Criteria' sheet. Submissions will only be accepted in one robust portfollo no larger than aa.