Grimms Fairy Tales//OUGD203

SOPHIE WILSON// OUGD203//PRODUCT/RANGE/DISTRIBUTION

CONCEPT “Create a range of illustrative designs to promote the classic 'Grimm's Fairy Tales' to a new, contemporary target audience in a bold, and visually communicative range of products and relevant design outcomes.”

DESIGN BY ELSA MORA http://www.etsy.com/people/elsita

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THE FAIRY TALES OF THE BROTHERS GRIMM

Create a new, rebranded edition of Grimm’s FairyTales in both print and screenbased formats.

Inspired by the Penguin/Puffin competition brief, working with paper craft designs to appeal to both my 5-11 year old school child target audience, as well as the retail consumer, their parents.

DESIGN BY MR YEN http://www.mr-yen.com

SOPHIE WILSON// OUGD203//PRODUCT/RANGE/DISTRIBUTION

CONTENT Rapunzel Hansel & Gretel Cinderella Little Snow White Snow White & Rose Red Little Briar- Rose (Sleeping Beauty) Little Red Riding Hood

Rebrand the Grimm’s Fairy Tale book with a distinctive, classic paper cut style that transcends specific age groups, and can be a stylish addition within contemporary family homes.

Consider the editorial aspects of the book with editorial illustration for a range of ten specific tales (see left).

Also create promotional designs to launch the publication of the book and retail merchandise.

Thumbling (Tom Thumb) The Elves & The Shoemaker The Shoes That Were Danced To Pieces DESIGN BY MR YEN http://www.mr-yen.com

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THE FAIRY TALES OF THE BROTHERS GRIMM

SOPHIE WILSON// OUGD203//PRODUCT/RANGE/DISTRIBUTION

CONTEXT Promote the launch of the rebranded publication at the Albion Street (Leeds) branch of Waterstones with shop window design and interior signage display.

Also promote the book’s pulication at The Waterstone’s sponsered event, The Hay Literary Festival (Hay-on-Wye), one of the most globally acclaimed Literary festivals for a wide range of ages, interests and cultures.

Create promotional material to apply in context to the Hay Festival website, along with promotional invitations, screen-based and other specific print-based media.

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THE FAIRY TALES OF THE BROTHERS GRIMM

SOPHIE WILSON// OUGD203//PRODUCT/RANGE/DISTRIBUTION

PRODUCT DELIVERABLES // Range of edition(s) printed book: PAPERBACK, HARDBACK, SPECIAL EDITION PRINT // Merchandise produts: Gift bags, bookmarks, posters // eBooks, Audio book range // Promtional media/signage at Waterstones (Albion St, Leeds) and the Hay Literary Festival (Hay-on-Wye) // Illustrative designs throughout publication: Laser cut paper designs for x 10 Grimm’s Fairy Tales (see content)

HELEN INGE http://www.shop.igedesign.com/main.sc

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THE FAIRY TALES OF THE BROTHERS GRIMM