Dissertation Plan

Page 1

DISSERTATION PLAN 19/11/12 TITLE ‘Using the Innocent brand as a case study, evaluate whether companies within the health drinks industry can be truly ethical and sustainable in contemporary, capitalist cultures’. INTRODUCTION 750 words CONCLUSION 1000 words STRUCTURE 4 chapters 8000 words excluding quotations Bibliography Title page List of images Appendices (emails, interview notes, reports on primary research) METHODS OF WRITING Paraphrase Analyze Evaluate Triangulate *** WRITTEN PLAN INTRO (750 WORDS) Discuss the growth of the health drinks industry in the past decade and the development of the Innocent brand (overview). Refer to socio economic and health/governmental factors affecting the industry. CHAPTER 1 (2000 WORDS) Marketing, branding and brand philosophies, discuss and reflect upon market competitors. CHAPTER 2 (2000 WORDS) Responsible sourcing, packaging and profit sharing. CHAPTER 3 (2000 WORDS) Socio-economic, the stock market influence and Coca-Cola, the bourgeoisie of capitalist industries and green washing.


CONCLUSION (1000 WORDS) How the industry is evolving and the reflection of the influence of capitalist industries over independent “grass roots� businesses.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.