BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD303
Semester
1
Module Title
FINAL MAJOR PROJECT
Doc. Code
OUGD303
06
Brief/Session/Document Title Füd Gourmet Deli Brief Develop the print and digital design collateral for the hypothetical contemporary gourmet deli, named ‘Füd’. With a target consumer of young, working professionals, create a considered brand identity and aesthetic that can be applied to a range of deliverables including food packaging, wayfinding/in store signage, website, and a variety of clothing and textiles for the employees of the deli/café that will visually appeal to the consumer as well as acting as a cost- effective and profitable branding strategy to be proposed for the, as aforementioned, hypothetical company. Background / Considerations Research existing market competitors, their pricing structures, and brand deliverables. Use this research to reflect upon costs dedicated to brand development and deliverables and the design development considerations.
Mandatory Requirements -
-
Research the existing deli/café within the United Kingdom, and how to create a brand which stands out in the market place. Gauge regular feedback from target consumers and audiences in regards to the brand identity and the personality which is visually represented, and it’s effectiveness as a means of visual communication.
Deliverables -
Aprons and t-shirts (embroidery) Outdoor and interior signage Food packaging (sandwich boxes, takeaway packs, etc) Cups Lunchboxes Wraps Napkins Cutlery Take Away Bags Menus Packaging labels Website proposal
Studio Deadline
Module Deadline
14 January – 4 February
29 May 2013, 1PM
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.