Group Crit Presentation 09/10

Freebees Honey 2-4 Orange Juice 5-7 University of Leeds Ballet Society 8-10 Jessie Leong Photography 11-13

Sophie Wilson BA (Hons) Graphic Design OUGD301

09/10 /2012

Client Self Initiated/ Freebees Honey Brief A brand investigation of honey production and development with a focus on ethics and sustainability.

Outcomes Honey branded jars/packaging Promotional Publication about endangered honeybee species within the UK Honey Recipe Book Retail/Graphics Promotion Printed Advertising Website (Interactive Information) Packaging Design

Sophie Wilson BA (Hons) Graphic Design OUGD301

Freebees Honey

Beekeeping Photography Various sources/Photography credits Images sourced via Google Images

Ah&Oh Studio Babees Honey Images sourced via anandoh.com

Client Self Initiated/ Orange Juice ‘Rip it Up’ Tour 2013 Brief A brand investigation of 1980's Indie/Nu-Wave band, 'Orange Juice', with a focus on promotional branding.

Outcomes Gig Programme Promotional Print/Poster Designs Interactive Website App Development Brand Merchandise (Retail): Tickets, Totes, Badges, T-Shirts, Wristbands Printed Advertisement Digital Advertisement

Sophie Wilson BA (Hons) Graphic Design OUGD301

Orange Juice

Sophie Wilson BA (Hons) Graphic Design OUGD301

Melanie SophieDoulin Wilson Office Space Graphic movie poster BA (Hons) Design Images sourced via Behance OUGD301

Client University of Leeds Ballety Society (Carys Blackbourn, President) Brief A brand identity investigation of the University of Leeds Ballet Society with a focus on promotional marketing.

Outcomes Logo/Brand Identity Website/Web Design Web & Print Advertising Prospectus 2012/13 Branded Hoodie Business Cards Promotional Print (various) Letterheads & Stationary Timetable/Society Starter Pack

Sophie Wilson BA (Hons) Graphic Design OUGD301

Ballet Society

UNIVERSITY OF LEEDS

BALLET SOCIETY

Sophie Wilson BA (Hons) Graphic Design OUGD301

University of Leeds Ballet Society Hoodies Stock image from ansom-moore.co.uk

Josip Kelava Melbourne Dance Company 2012 Images sourced via Behance

Client Jessie Leong Photography BA (Hons) Photography Yr II Leeds College of Art Brief A typographic brand investigation of Jessie Leong Photography with a focus on print and digital promotion.

Outcomes Logo/Brand Identity Website/Web Design Business Cards Letterheads & Stationary Thank You Cards/Mail outs Digital Portfolio (A/W 2012) Printed Portfolio (A/W 2012) Networking Development

Sophie Wilson BA (Hons) Graphic Design OUGD301

Jessie Leong

Jessie Leong RenĂŠe: the woman born again Images sourced via Facebook

Jonny Storey Fashion Photographer Designed by Matt Setchell Images sourced via mattsetchellcreative.com

Plans 12/09 Develop and define conceptual, research and initial brand identity design.

Send University of Leeds Ballet Society designs (logo, brand development) off for final submission and feedback.

Thank you for your time Any questions?

Sophie Wilson BA (Hons) Graphic Design OUGD301

Thank you