Module Code: OUGD202
Module Title: Design Production -Digital
Brief Title: Screen & Motion By Design
Module/Unit Outcomes In this brief, you will be assessed on your ability to achieve the outcomes using skills from the following list: problem analysis, research, critical awareness, visual quality, innovation, technical competence and professionalism 1
2
3
4
Demonstrate the ability to plan and carry out research in the development and resolution of distinctly personal response to a brief. (PROJECT MANAGEMENT, RESEARCH & DOCUMENTATION) Select, develop and evaluate source material, primary and secondary research to inform the creative development of design solutions. (CONCEPTUAL DESIGN DEVELOPMENT & EVALUATION) Explore, manipulate and critically evaluate appropriate media , processes and technologies in the creation and presentation of work. (PRACTICAL DESIGN DEVELOPMENT & EVALUATION) Demonstrate practical and conceptual dexterity in the use of appropriate techniques, processes, media and approaches to the production of practical work. (SELECTION, PRODUCTION & RESOLUTION)
Student Name: Sophie Wilson Assesse d on this brief (ü)
Weighting
ü
20%
14.5
ü
20%
13.5
ü
20%
15
ü
40%
27
All grades are provisional and are subject to confirmation and/or review by the Exam Boards held at the end of the academic year
Grade
(%)
Total
Evidence For this project students should submit:
70 % Module Outcome assessed
RESEARCH DOCUMENTS & MATERIAL (DP/DC Blogs.) – demonstrating a range of approaches to the sourcing, collecting and organising of primary and secondary forms of information (including visual material) relating to the investigation, production and contextualisation of your work DESIGN DEVELOPMENT - (DP Blog.) including notebooks, design sheets, test pieces, prototypes etc. demonstrating the ability to practically and conceptually investigate a range of possible solutions to set and negotiated design problems. CLEARLY IDENTIFIED & PRESENTED RESOLUTIONS (Products, Presentation Boards, DP Blog) - demonstrating the ability to identify, exploit and present successful practical solutions to identified problems. FORMATIVE & SUMMATIVE EVALUATION (DP/DC Blogs.) - demonstrating your ability to communicate reflective observations on your own work and design practice in relation to appropriate contextual references and technical practices.
1, 2
2, 3 2, 3, 4 1
Plagiarism is a serious matter which can attract severe penalties permanent exclusion from the College. See Regulations for Undergraduate provision for further details. Mitigating Circumstances Form Completed
PASS (ü) Comments
Revised June 2011
Extension Agreed: RESUBMIT(ü)
Revised Deadline: RESUBMISSION DEADLINE
Written Feedback Outcome 1
Feedback 14.5
The work that you have presented demonstrates an excellent level of research into your chosen subject matter. You have managed your time well, this has allowed you to make the most of the opportunities to investigate content, media and process resulting in a broad range of in-depth source material. Excellent documentation demonstrates your ability to respond personally, independently and individually to the briefs that have been set. Your work demonstrates a good approach to the ongoing evaluation and development of source material. This has allowed you to make increasingly informed decisions about the development of successful design solutions.
2
13.5
3
15
There is an excellent level of ongoing exploration and evaluation throughout the work presented. Your willingness to investigate a range of media options, technologies and visual experimentation has allowed you to develop a significant understanding of digital media and its consideration in the development of excellent design solutions.
4
27
Your work demonstrates a very good understanding of a range of processes and approaches to the production of design solutions. A more informed approach to selecting and exploring appropriate techniques would allow you to fully exploit the practical and conceptual potential of your ideas.
Tutor’s Comment
TUTOR’S NAME Lorraine McKee
Revised June 2011
Excellent time management and investigation of various processes (shame about the snowflakes, but I’m glad you blogged it). A good analysis of source materials, if a little surface in some areas. Good understanding of basic animation in After Effects although more refinement in areas would make your animation even more effective.
DATE 23rd February, 2012