Triumph YCN Brief.

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TRIIJMPH

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YCN

Student

Awoeds

2OLt/12 *

Triumph

V

TRIUMPH CREATE

A PIECE OF COMMUNICATION

THAT PROMOTES TRIUMPH'S

BRA

FITTING SERVICE BACKGROTJND

pffien"uffi

thot be'gon ifr- 1886 os o smoIl-scole venture, monufocturing corsets in o born, is todoy the world's most internotionol lingerie business.ond o gLobol iconic reoderrnffi@fu*no

The compony

ffi

birth of the originol bros to todoy's cutting-edge

::.':1

l:-:sfirc^n

elosticoted strops,

-_IEEEE=

shopi-ng.

There's no questi-on thot s, but one thing hos_ i be it for icotes thot ore ond

fits

o11

Yrong

think

Triumph hos

ry:5695:t656t6ffi!ffiffii8n rindins their perrect

rit

one

s

ond reveol

o

to love. During the fitting consultotion consumers ore mode owore of the benefits of o good fitting bro, ond'ore encouroged to hove regulor fittings. s'hope

*EiThe benefits of hoving o fitting

ore:

i1:

, . ,..

1.4-: rj,

- improves your outerweor look foctor - o11 doy comfort...

Greot support for your bust Confj-dence boost

Comfort

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* TRIUMPH * The Triumph brond hos o presence outlets. These include:

YCN

Student Awotds 2OL1/12

in o number of different distributlon

Hojor deportment stores notionwide: Debenhoms, John Lewis, House of Froser etcSpeciolist lingerie lndependent stores noti.onwide Online e-toilers who stock the Triumph collections online: Figleoves, ASOS, Flowerbogs etcTriumph retoif stores; 5 locotions - Bosingstoke, Combridge, Wol-ton on Thomes, Exeter, Cheltenhom ond 2 cleoronce stores Swindon designer outlet villoge ond Cl-orks outlet vi11oge, Somerset.

THE CREATIVE CHALLENGE

is to creote o piece of cormunicotion thot highlights the importonce of getting properly fitte$ for o bro.

Most importontly the'ionmunicotion must work in o Point of Sole context, ond you must demonstrote how your ideo would come to li-fe instore.

The chollenge

Typicol

POS

elements we produce

for o stondord promotionol kit

inc lude:

tent cords - perfect for plocing on tops of stonds in store ond on tilf/disploy counters.

Product swing tickets/gorment stickers - for disploy over the neck of the lingerie honger. The stickers would stick to the octuol gorment.

Floor free stonding disploy option - typicolly we hove used lifesi.ze strut cords/tobterones to promote the messoge. This element con olso provide the retoiler with o wj.ndow solution if they hove ollocoted one for the promotionol ,nessoge (vories between dj-fferent retoilers).

Promotionol flyers - A5 size to hond out in deportments or in store.

A4lA3

Your creotive concept must be oble to scdle to contexts beyond Point of Sole ond we would olso like to see how you think it con come to life elsewhere. For exomple, you might wont to consider how things scole online or how odvertising 1oco1 to stores would work. How you opprooch bringing your ideo to life more broodly is entirely up to you.

We

ore very open to new innovotive ideos, so long os the fitting ls conveyed in on opprooch thot will oppebl to the torget

messoge

oudience.

We

would

like

customers

to instontly

recogni.se Triumph os the

first

choice for fitting. We olreody hove on octive troining schedule in ploce for new ond existi-ng stoff, so con be confident thot the fitting is of o high stondord ocross the boord - this should be reflected in your corrmunicotion.

Historicolly Triumph hove used model photogrophy to convey the fitting messoge, however you ore welcome to explore how r+e con move on from this, ond look of other methods such os illustrotion.

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TRIUMPH

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COPY REO.,IREMENTS

In the project pock you will find o couple of previous exomples of our fitting cormunicotion, so feel free to use the copy from this.

Alternotively if os port of your concept you think of o'fitti.ng' stropU-ne, or olternotive wording which sits well within your concept then pleose do use this.

CREATIVE CONSIDERATIONS

Triumph is o globol brond ond we hove guidelines in ploce for logo usoge thot you will need to odhere to. Detoils con be found i-n the brief's project pock.

of the compoign in-store needs to be simple but impoctful, os consumers wi,1l be shopping in o busy environment often don't hove tj-me to stop.

The execution

$lhen cormunicoting

ond

with our torget oudience you should: engoge, their li.festyle.

show

emotion ond understond TARGET AUDIENCE

Our oim is to ottroct Style seekers hove:

'Style Seekers'

women oged between 25-50 yeors.

A high interest in foshion ond beouty ond ore inspired by window shopping, in-store compoigns ond odvertising which highlights foshion trends etc..

The bro completes on outfj.t ond is olwoys purchosed with outerweor in mind.

to buy sets ond shop in deportment stores, online ond speciolised lingerie boutiques.

Usuolly hove o lorge lingerie wordrobe ond shop on o regulor bosis.

Tend

DELIVERABLES, ARTYORK AND ADDITIONAL INFORMATION

For guidonce on how to submit your work pleose odhere to the moin deliverobles informotion in the Student Awords sectlon of the YCN websi-te.

Any oddi.tionol supporting informotj-on referenced

found www.

in the supporting project

ycnonline.

pock on the

YCN

in the brief

con be

website -

com

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