THE WORKING LUNCH// OFFICE ENVIRONMENT MALE + FEMALE 18-30 BUSY, ACTIVE, LIFESTYLES DISPOSABLE INCOME
CONCEPT/IDEAS DEVELOPMENT
GRAZE IN THE OFFICE/ REWARDS/INSENTIVES
“HEALTHIER EMPLOYEES MAKE FOR A HEALTHIER COMPANY. IMPROVED HEALTH AND WELLBEING MAKES FOR LESS SICK DAYS AND HIGHER LEVELS OF PRODUCTIVITY FOR YOUR BUSINESS.” - MISSION STATEMENT
g
YCN/GRAZE CHARLIE/SOPHIE
DESIGN OUTCOMES// 5 X FIXED DIET GRAZE BOXES (WORKING LUNCH PROMOTION)// WORKING WORKING WORKING WORKING WORKING
FOR...WELLBEING FOR...ENERGY FOR...APPETITE FOR...A SWEET TOOTH FOR...A SAVOURY PALETTE
RESEARCH/DESIGN PROCESSES
PROMOTIONAL MAILSHOTS WITHIN OFFICE ENVIRONMENT- POST IT NOTE PACKS (COUNTING DOWN THE DAYS UNTIL GRAZE) PROMOTIONAL VENDOUR AND DEPOSIT BOXESTAKE AND RETURN YOUR GRAZE BOXES AT WORK REBRAND- PRINT + DIGITAL REPACKAGE SOCIAL NETWORKING- FACEBOOK + TWITTER QR CODES ON PRINTED DESIGN TO DIRECT TO WEBSITE IDENTS AND INTERACTIVE MEDIA
g YCN/GRAZE CHARLIE/SOPHIE
THE TARGET AUDIENCE//
RESEARCH/MARKET ANALYSIS
OPEN UP OUR MARKET SHARE GENDER NEUTRAL DESIGN/ MALE + FEMALE AGED 18-30 (LAREST DISPOSABLE INCOME) OFFICE WORKERS
NATIONAL CAMPAIGN FOR THE UK- OFFICE WORKERS INSENTIVES FOR HEALTHIER, MORE PRODUCTIVE WORKING LIFESTYLES
g YCN/GRAZE CHARLIE/SOPHIE
DESIGN DIRECTION/INSPIRATION
CONTEMPORARY SPEARMINT/TEAL- FRESH/NATURAL ENVIRONMENTAL MATERIALS CONSISTENT BRANDING SCREENPRINT KRAFT CARD/PAPER SOY INKS VECTOR ICONS
g YCN/GRAZE CHARLIE/SOPHIE
GRAZE.com QUICKSAND the quick brown fox jumps over the lazy dog ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 QUICKSAND
INITIAL IDEAS/DESIGN PRACTICE
the quick brown fox jumps over the lazy dog ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
WORKING LUNCH ICONS// WORKING WORKING WORKING WORKING WORKING
FOR...WELLBEING FOR...ENERGY FOR...APPETITE FOR...A SWEET TOOTH FOR...A SAVOURY PALETTE
g YCN/GRAZE CHARLIE/SOPHIE