YCN presentation boards.

THE WORKING LUNCH// OFFICE ENVIRONMENT MALE + FEMALE 18-30 BUSY, ACTIVE, LIFESTYLES DISPOSABLE INCOME

CONCEPT/IDEAS DEVELOPMENT

GRAZE IN THE OFFICE/ REWARDS/INSENTIVES

“HEALTHIER EMPLOYEES MAKE FOR A HEALTHIER COMPANY. IMPROVED HEALTH AND WELLBEING MAKES FOR LESS SICK DAYS AND HIGHER LEVELS OF PRODUCTIVITY FOR YOUR BUSINESS.” - MISSION STATEMENT

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YCN/GRAZE CHARLIE/SOPHIE

DESIGN OUTCOMES// 5 X FIXED DIET GRAZE BOXES (WORKING LUNCH PROMOTION)// WORKING WORKING WORKING WORKING WORKING

FOR...WELLBEING FOR...ENERGY FOR...APPETITE FOR...A SWEET TOOTH FOR...A SAVOURY PALETTE

RESEARCH/DESIGN PROCESSES

PROMOTIONAL MAILSHOTS WITHIN OFFICE ENVIRONMENT- POST IT NOTE PACKS (COUNTING DOWN THE DAYS UNTIL GRAZE) PROMOTIONAL VENDOUR AND DEPOSIT BOXESTAKE AND RETURN YOUR GRAZE BOXES AT WORK REBRAND- PRINT + DIGITAL REPACKAGE SOCIAL NETWORKING- FACEBOOK + TWITTER QR CODES ON PRINTED DESIGN TO DIRECT TO WEBSITE IDENTS AND INTERACTIVE MEDIA

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THE TARGET AUDIENCE//

RESEARCH/MARKET ANALYSIS

OPEN UP OUR MARKET SHARE GENDER NEUTRAL DESIGN/ MALE + FEMALE AGED 18-30 (LAREST DISPOSABLE INCOME) OFFICE WORKERS

NATIONAL CAMPAIGN FOR THE UK- OFFICE WORKERS INSENTIVES FOR HEALTHIER, MORE PRODUCTIVE WORKING LIFESTYLES

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DESIGN DIRECTION/INSPIRATION

CONTEMPORARY SPEARMINT/TEAL- FRESH/NATURAL ENVIRONMENTAL MATERIALS CONSISTENT BRANDING SCREENPRINT KRAFT CARD/PAPER SOY INKS VECTOR ICONS

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GRAZE.com QUICKSAND the quick brown fox jumps over the lazy dog ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 QUICKSAND

INITIAL IDEAS/DESIGN PRACTICE

the quick brown fox jumps over the lazy dog ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

WORKING LUNCH ICONS// WORKING WORKING WORKING WORKING WORKING

FOR...WELLBEING FOR...ENERGY FOR...APPETITE FOR...A SWEET TOOTH FOR...A SAVOURY PALETTE

g YCN/GRAZE CHARLIE/SOPHIE