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YCN & UK GREETINGS PRODUCTS 2013
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BRIEF Develop the ‘Write About Love’ greetings card brand to create a range of gift wrap and greeting card designs for the West-Yorkshire based company, UK Greetings. SOPHIE WILSON BA (HONS) GRAPHIC DESIGN OUGD301 DESIGN PRACTICE III
CONCEPT
DELIVERABLES
Designed as part of the UK Greetings gift and greetings card range, the ‘Write About Love’ brand/product range was designed to express love in all it’s forms, be it marital, parental, or the love of friendship. The ‘Write About Love’ brand range acts as a direct, playful, unique, and modern approach to expressing love.
Greetings cards 148mm x 148mm, printed on 300gsm coated/gloss stock with matching 130gsm coloured envelope design for each corresponding message/coloured card.
With heartfelt and often playful messages throughout the design range, in a range of contemporary and eye-catchingly bright colours, the greetings card and gift wrap set is a unisex and universal purchase for men, women, boys, girls, and, simply, anyone that wants to declare how much they adore one another.
Gift tags printed onto matching 300gsm double sided coated laminate stock with white fabric ribbon attached through die cut hole (top of tag). Gift bags & Gift wrap printed onto 160gsm coated stock, printed single sided with corresponding colours significant to message/colour scheme within the specific design range.