01
YCN & UK GREETINGS PRODUCTS 2013
06
BRIEF/CONCEPT Develop the ‘Write About Love’ greetings card brand to create a range of gift wrap and greeting card designs for the West-Yorkshire based company, UK Greetings. SOPHIE WILSON BA (HONS) GRAPHIC DESIGN OUGD301 DESIGN PRACTICE III
CONCEPT
DELIVERABLES
Designed as part of the UK Greetings gift and greetings card range, the ‘Write About Love’ brand/product range was designed to express love in all it’s forms, be it marital, parental, or the love of friendship. The ‘Write About Love’ brand range acts as a direct, playful, unique, and modern approach to expressing love.
Greetings cards 148mm x 148mm, printed on 300gsm coated/gloss stock with matching 130gsm coloured envelope design for each corresponding message/coloured card.
With heartfelt and often playful messages throughout the design range, in a range of contemporary and eye-catchingly bright colours, the greetings card and gift wrap set is a unisex and universal purchase for men, women, boys, girls, and, simply, anyone that wants to declare how much they adore one another.
Gift tags printed onto matching 300gsm double sided coated laminate stock with white fabric ribbon attached through die cut hole (top of tag). Gift bags & Gift wrap printed onto 160gsm coated stock, printed single sided with corresponding colours significant to message/colour scheme within the specific design range.
02
YCN & UK GREETINGS PRODUCTS 2013
06
BRIEF/CONCEPT Develop the ‘Write About Love’ greetings card brand to create a range of gift wrap and greeting card designs for the West-Yorkshire based company, UK Greetings. SOPHIE WILSON BA (HONS) GRAPHIC DESIGN OUGD301 DESIGN PRACTICE III
CONCEPT
S P E C I F I C AT I O N S
Designed as part of the UK Greetings gift and greetings card range, the ‘Write About Love’ brand/product range was designed to express love in all it’s forms, be it marital, parental, or the love of friendship. The ‘Write About Love’ brand range acts as a direct, playful, unique, and modern approach to expressing love.
Reversed-out white custom-designed brand mark/logo applied throughout printed design outcomes
With heartfelt and often playful messages throughout the design range, in a range of contemporary and eye-catchingly bright colours, the greetings card and gift wrap set is a unisex and universal purchase for men, women, boys, girls, and, simply, anyone that wants to declare how much they adore one another.
‘You Are The Cherry On Top’ 200C PANTONE ‘You Are The Best’ 149 C PANTONE ‘You Are My Rock’ 170 C PANTONE ‘You Are The Best’ 7714 C PANTONE
Each range utilises a different spot colour, associated with the individual typographic design/message:
03
YCN & UK GREETINGS PRODUCTS 2013
06
BRIEF/CONCEPT Develop the ‘Write About Love’ greetings card brand to create a range of gift wrap and greeting card designs for the West-Yorkshire based company, UK Greetings. SOPHIE WILSON BA (HONS) GRAPHIC DESIGN OUGD301 DESIGN PRACTICE III
YOU ARE THE CHERRY ON TOP
S P E C I F I C AT I O N S
Printed in a cherry-red colour palette, the ‘You Are The Cherry On Top’ greetings card and gift wrap range captures the playful and joyful sentiment of love with a visually bold, high- impact colour traditionally associated with love, romance and passion.
200 C Pantone spot colour ink (red) Avenir Typeface, Roman & Heavy 300gsm coated stock, 148mm x 148mm printed card 130gsm coated stock, 150mm x 150mm printed envelope 160gsm coated & laminate stock gift tag 160gsm coated gift bags (small & medium) 160gsm 575mm x 575mm gift wrap (rolled tube)
04
YCN & UK GREETINGS PRODUCTS 2013
06
BRIEF/CONCEPT Develop the ‘Write About Love’ greetings card brand to create a range of gift wrap and greeting card designs for the West-Yorkshire based company, UK Greetings. SOPHIE WILSON BA (HONS) GRAPHIC DESIGN OUGD301 DESIGN PRACTICE III
YOU ARE THE BEES KNEES
S P E C I F I C AT I O N S
Printed in a range of warm sunshine yellow and honey colours, the ‘You Are The Bees Knees’ greetings card and gift wrap range expresses the whimsically loving and humorous message with a colour palette traditionally associated with happiness and abiding friendship.
149 C Pantone spot colour ink (yellow) Avenir Typeface, Roman & Heavy 300gsm coated stock, 148mm x 148mm printed card 130gsm coated stock, 150mm x 150mm printed envelope 160gsm coated & laminate stock gift tag 160gsm coated gift bags (small & medium) 160gsm 575mm x 575mm gift wrap (rolled tube)
05
YCN & UK GREETINGS PRODUCTS 2013
06
BRIEF/CONCEPT Develop the ‘Write About Love’ greetings card brand to create a range of gift wrap and greeting card designs for the West-Yorkshire based company, UK Greetings. SOPHIE WILSON BA (HONS) GRAPHIC DESIGN OUGD301 DESIGN PRACTICE III
YOU ARE MY ROCK
S P E C I F I C AT I O N S
Printed in a range of contemporary coral and peach colours, the ‘You Are My Rock’ greetings card and gift wrap range emotes feelings of true love and admiration in a muted pastel tones and shades traditionally associated with loyalty and unconditional love.
170 C Pantone spot colour ink (coral pink) Avenir Typeface, Roman & Heavy 300gsm coated stock, 148mm x 148mm printed card 130gsm coated stock, 150mm x 150mm printed envelope 160gsm coated & laminate stock gift tag 160gsm coated gift bags (small & medium) 160gsm 575mm x 575mm gift wrap (rolled tube)
06
YCN & UK GREETINGS PRODUCTS 2013
06
BRIEF/CONCEPT Develop the ‘Write About Love’ greetings card brand to create a range of gift wrap and greeting card designs for the West-Yorkshire based company, UK Greetings. SOPHIE WILSON BA (HONS) GRAPHIC DESIGN OUGD301 DESIGN PRACTICE III
YOU ARE THE BEST
S P E C I F I C AT I O N S
Printed in a range of modern, bright green and turquoise shades and tones, the ‘You Are The Best’ greetings card and gift wrap range expresses a spontaneous message of love in colours traditionally associated with playfulness, in an eye-catching, unisex colour palette.
7714 C Pantone spot colour ink (teal greeen) Avenir Typeface, Roman & Heavy 300gsm coated stock, 148mm x 148mm printed card 130gsm coated stock, 150mm x 150mm printed envelope 160gsm coated & laminate stock gift tags 160gsm coated gift bags (small & medium) 160gsm 575mm x 575mm gift wrap (rolled tube)