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BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD3O3
Outcomes
Module Title
Final Major Project
Doc. Code
BRIEF TITLE:
BA (Hons.) GRAPHIC DESIGN YEARBOOK The Brief Produce initial design proposals for the 2013 Graduate Year book that communicates the diverse, creative and professional quality of the work produced on the BA (Hons.) Graphic Design
Programme
Background The yearbook is an annual publication designed to showcase the graduating 3'd year. The book is distributed to lndustry Contacts, potential applicants and visitors to the end of year show. We also use the yearbook as a marketing tool to raise with reeder correges and
and lffi:::]l"r:1i::ff:::e
your proposars shourd consider the print digital delivery of the publication and further opportunities for the branding and delivery of course related information
Gonsiderations
ln the light of this the Yearbook is a high concept, highly visual and professional publication that needs to communicate the practical and conceptual standards of the Graphic Design programme.
The following questions should inform your design direction:
. . . . . .
What do you want to say about the course, your time on it and the people you have met? What do the rest of the year group, staff etc. want to say? What makes this course/year unique and how do you communicate this through the selection, organisation and communication of content? What is the underlying visual concept and why is it appropriate, innovative and current? The message is what? Who will want to know and how will they find out?
Practical
Considerations
Mandatory Requirements The Course, lnstitution's Name and year of graduation must be clearly presented on the cover and spine of the publication Each 3'd year is allocated an equal amount of Space containing samples of work, a personal statement and photograph. The yearbook should be produced to a standard Square format of 21gmm x 21Omm Additional mandatory content will be discussed with the successful design team
Deliverables
You have been given a standard square format lnitial proposal boards (3 x A2) outlining the concept and the budset is approximatery t 3000
(tbc) 313,ff:ltJ,1':Tffi3tff
r^,L-1 -.-^ -,..^t:-- processes, stock what production
:-:--^ decisions
and colour options will best support communication of your concept.
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What additionalformats could you use (both print & digital). What other deliverables can you propose?
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Cover design and proposed branding. Proposed Jr"oo"r"ri"" decisions, stock decisioni and print
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p"rrior"l.
Studio Deadline
9th JanU
ary 2013 - 2pm