S T R O P S W SNO
MEDIA PACK
Welcome to
VOS Media Snowsports Portfolio
connecting you with the wintersports community
The VOS Media Snowsports portfolio consists of the award winning Ski and Snowboard Show, market leading Daily Mail Ski and Snowboard Magazine, informative online portal www.SkiandSnowboard.co.uk and our digital publications Altitude magazine and Daily Mail Ski and Snowboard Digital magazine.
CONTACTS Daniel Taylor
Daily Mail Ski & Snowboard Magazine Senior Sales Executive daniel@vosmedia.co.uk 020 7370 8553
Rachael Welford
Senior Sales Executive Ski and Snowboard Show rachael@vosmedia.co.uk 020 7370 8512
SPONSORSHIP Tim Holmes
Head of Snowsports VOS Media tim@vosmedia.co.uk 020 7370 8542
SNOWSPORTS
The Ski & Snowboard Show is the largest consumer winter sports show in the world set in the heart of London. Over five days the show attracts 33,500 visitors and 200 exhibitors with the aim of embodying the spirit of the mountains and kick starting the winter season. As well as connecting exhibitors with an extremely large and affluent consumer market in London, the show builds a range of interactive features for consumers of any age to engage with. The show has also been recognised amongst event industry peers winning the following awards:
Most Impressive Visitor Experience
Exhibition News Awards 2009
Innovation Award
Exhibition News Awards 2009
Most Creative Sponsorship Package
Exhibition News Awards 2008
Most Improved Consumer Exhibition Event Awards 2008
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KEY STATISTICS SHOW ATTENDANCE
33,500
SHOW VISITORS IN 2010
46%
NEW VISITORS IN 2010
36,000
VISITOR PROFILE
59%
41%
MALE
FEMALE
82%
ABC1
34
FORECAST AUDIENCE FOR 2011
AVERAGE VISITOR AGE
KEY FINANCIAL STATS
86%
£6.57million Spent at the 2010 show
£196.25
Average visitor spend
rate the show as Good or Excellent
£62,499
average household income
Top 5 Other Interests 1. BIKING 2. WALKING 3. TEAM SPORTS 4. SURFING 5. SAILING
SNOWSPORTS
VISITOR LOCATION
1%
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TLA
ND rn
nd
gla
En
rthe
1%
No
ia
6%
3%
2%
DS
N DLA
MI
% 53
Wales
Sou
th
West
% 23
uth
So
gl An
n East do n o rL reate
% 11 G
East
1.5 HOURS AVERAGE JOURNEY TIME TO THE SHOW
Top 5 reasons for visiting the show
1
2
FOR A FUN RESEARCH HOLIDAYS DAY OUT
3
PURCHASE CLOTHING
4
PURCHASE HARDWEAR
5
WATCH DEMOS
MARKETING ACTIVITIES All exhibitors, sponsors and partners of the Ski & Snowboard Show are supported by an extensive nationwide marketing campaign.
The 2011 Campaign OUTDOORS MEDIA London Underground Advertising reaching 80% of all tube travellers
Promotion to over 70,600 active subscribers with 24% average click through rate
SOCIAL MEDIA
Promotion to over 2,000 followers and fans on Twitter and Facebook
RADIO
National Radio Campaign with Absolute Radio and XFM
ONLINE
285,000 visits peak season (Sep-Mar) 173,000 unique visits peak season (Sep-Mar)
1,015,000 pageviews peak season (Sep-Mar)
SNOWSPORTS
advertising partners
PUBLIC RELATIONS
A heavyweight PR campaign working with award winning PR Agency Frank PR
LEAFLETING
Key retailers and snow centres nationwide plus hand to hand distribution throughout London
COMMUNITY MARKETING
Working with selected ‘Snow Ambassadors’, ski clubs, snowsports events, sports centres and higher education institutions throughout the UK
NEWSPAPERS
Extensive advertising and editorial support in The London Evening Standard, The Metro, The Independent and The Times
MAG
SPECIALIST MAGAZINES
Magazine advertising and editorial support including: Daily Mail Ski & Snowboard Magazine, Ski & Board, Fall-Line, Whitelines and Tribe
PARTNERSHIPS
Promotional partnerships with key wintersports organisations including: Ellis Brigham, Snow + Rock, The Ski Club of Great Britain, Natives, Factory Media, Trespass
CASE STUDY CANADA Canada have always been a very strong supporter of our print and live products and the past two seasons have seen a special Canada supplement produced in the January issue of Daily Mail Ski & Snowboard Magazine. We approached Canada this year to look at updating this approach to access all three platforms
• Redesigned Canadian Pavilion at the Ski and Snowboard
•
•
•
• • • •
Show taking up 185m2 12 page advertorial Special in the December issue of the Daily Mail Ski and Snowboard Magazine including print and online competition Online advertorial microsite to highlight December special and drive competition entries. Microsite able to showcase rich media content and link to live snow reports in a way that is impossible in a purely print title. 3,225 entries into online competition 8,277 pageviews Canada microsite (Oct-Feb) 7.5m increase in space for the 2011 Ski & Snowboard Show Quebec Husky lodge top rated feature at Ski & Snowboard Show
Ski Canada
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SNOWSPORTS
The Ski & Snowboard Show 2010
FASHION SHOW VIDEOS Highlights from the Land Rover fashion show & brand arena
CONTACTS Rachael Welford
PLAY
Senior Sales Executive Ski and Snowboard Show rachael@vosmedia.co.uk 020 7370 8512
Sponsorship Tim Holmes
Head of Snowsports VOS Media tim@vosmedia.co.uk 020 7370 8542
The best selling wintersports title in the UK with 6 issues produced over the winter season, October â&#x20AC;&#x201C; March. As well as inspiring content, informative resort guides, outstanding competitions and advice from experts including Warren Smith, Martin Bell and Dave Watts, the magazine also includes the showguide for the Ski & Snowboard Show.
CONTACTS Daniel Taylor
Daily Mail Ski & Snowboard Magazine Senior Sales Executive daniel@vosmedia.co.uk 020 7370 8553
SNOWSPORTS
KEY STATISTICS READER PROFILE
THE MAGAZINE Published monthly from October-March Cover price
49%
£4.25
3,000 subscribers 80,000 readership 41% of news stand market share in
MALE
51% FEMALE
82% 40 78%
wintersports magazines
ABC1
66% Readers do not read any other
wintersports titles
85% Respond to adverts in the magazine 300+ Readers join the editorial staff on 3
AVERAGE READER AGE
skiing holidays throughout the season
of our readers go on one or more wintersports holidays per year
Supported online by Metrosnow.co.uk with
70,600 active subscribers
Top 5 Reasons for purchasing the magazine 1. Offers and competitions
nd
2. Holiday information
Scotla
% 11
3. It’s a must have for all
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Magazine distributed through Comag and available in WHSmiths, Tesco, Waitrose, Sainsbury’s, independent newsagents and specialist retailers including Snow + Rock.
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NEW for 2011/12 season we are launching a digital version of Britain’s best selling wintersports magazine Daily Mail Ski & Snowboard. Each of the six editions will be a slimmed down version of the printed magazine with selected articles, great competitions, stunning image galleries and engaging video clips. It will be available for FREE to read online and on your portable device anytime, anywhere. A compelling read in its own right, the magazine will also whet readers’ appetites to buy the full-fat printed editions including ski test results, our 100 top resorts and brilliant tips to transform your skiing from Warren Smith Ski Academy.
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SNOWSPORTS
MAGAZINE
Launched in April 2011 Altitude, the all new digital magazine was created by the same team that produces the Daily Mail Ski & Snowboard Magazine. Inside youâ&#x20AC;&#x2122;ll find expert editorial on hot gear, holiday ideas and plenty of ways to make the most of the mountains once the snow has melted. Altitude magazine is free to view on www. metrosnow.co.uk and available on iTunes.
Our online portal unites content from the Ski & Snowboard Show and Daily Mail Ski & Snowboard Magazine, Altitude Magazine and DMS&S Digital. The site is stuffed with news, reviews, competitions, blogs from pros including Jenny Jones & Katie Summerhayes and a TV channel with video blogs from expert reporter Matt Carroll
WATCH .tv NOW
DIGITAL STATISTICS
285,000 visits peak season (Sep-Mar)
173,000
unique visits peak season (Sep-Mar)
1,015,000
pageviews peak season (Sep-Mar)
70,600
subscribers to fortnightly newsletter
4,000+
competition entries per month
SNOWSPORTS
TOP 5 VISTED PAGES for metrosnow
VISITOR PROFILE
1. HOMEPAGE
62% MALE
38% FEMALE
2. COMPETITIONS 3. BLOG 4. The SHOW 5. RESORT GUIDES
38
New Media Altitude & DMS&S Digital magazine available to download through iTunes store.
average user age
Global Reach
Use our partners in resorts and brands around the world to maximise online exposure
ÂŁ62,000
average household income
ABC1
82%
Promotion to over 187,000 newsletter subscribers including metrosnow.co.uk, theoutdoorsshow.co.uk, londonbikeshow.co.uk
Social Media
Facebook and twitter reaching over 6,303 followers
PR
78%
INTERMEDIATE-ADVANCED SKIERS
58%
Targeted in house PR campaign
Partnerships
Working closely with partners, sponsors and supports of the magazine with relationships that have been fostered for 24 years
OWN THEIR OWN EQUIPMENT CONTACTS Daniel Taylor
Senior Sales Executive daniel@vosmedia.co.uk 020 7370 8553
Rachael Welford
Senior Sales Executive Ski and Snowboard Show rachael@vosmedia.co.uk 020 7370 8512
SNOWSPORTS
TESTIMONIALS “In 2010 we exhibited at the Ski Show for the first time for many years. We wanted to take the opportunity to meet our existing and potential new customers. We felt it was a worthwhile exercise because we gave quotes for many holidays, especially for groups, and we were able to meet up with journalists and travel agents on the stand. It was beneficial to us to spend time during the show with other key players in the ski market.” Louise Newton Marketing Manager Inghams “The package VOS created for Protest included the Fashion Show, marketing activity inclusion, and magazine & online advertising, all of which ensured Protest achieved our objectives. Overall it was a very successful campaign and a relationship which we hope to develop in the future.” Paul Wilkinson Protest Country Manager
CONTACTS Daniel Taylor
Daily Mail Ski & Snowboard Magazine Senior Sales Executive daniel@vosmedia.co.uk 020 7370 8553
Rachael Welford
Ski & Snowboard Show Senior Sales Executive Ski and Snowboard Show rachael@vosmedia.co.uk 020 7370 8512
Sponsorship Tim Holmes
Head of Snowsports VOS Media tim@vosmedia.co.uk 020 7370 8542
“VOS Media’s Ski & Snowboard Show and provide us with an unmatched platform from which to communicate with Britain’s skiers and snowboarders.” Dave Whitlow Ellis Brigham Mountain Sports “As the UK Marketing Agency for Italy’s Aosta Valley, Expedient work closely with VOS Media across their key products, the London Ski & Snowboard Show and the Daily Mail Ski Magazine. This cross platform allows Aosta to reach their key demographics in the UK market with a combination of informative advertorials, display brand advertising, show features and show stands. Each element complements the other so consumers build a picture of what the Aosta Valley offers, via eye catching ads, well written and informative editorial and invaluable face to face contact at the shows. James Gambrill Managing Director. Expedient Marketing
MARKETING Gabrielle Williams
Senior Marketing Executive VOS Media gabrielle@vosmedia.co.uk 020 7370 8544
OTHER OPPORTUNITIES There are a number of additional ways in which you can work with the VOS Media Wintersports portfolio to promote your products and services. Bespoke packages across the portfolio can be tailored to your needs on request. Please contact the team for further details.