S T R O P S W SNO
MEDIA PACK
Welcome to
SNOWSPORTS
VOS Media Snowsports Portfolio
connecting you with the wintersports community
The VOS Media Snowsports portfolio consists of the award winning Ski and Snowboard Show, market leading Daily Mail Ski and Snowboard Magazine, informative online portal www.SkiandSnowboard.co.uk and our digital publications Altitude magazine and Daily Mail Ski and Snowboard Digital magazine.
The 39th Ski and Snowboard Show, the biggest consumer wintersports show in the world takes place in Earls Court 2, London from 31st October – 4th November 2012. The 2012 show has moved later in the year to the end of October to benefit from the onset on winter nights and the school half term. In 2011 the show attracted over 31,100 visitors, 237 exhibitors and 406 press attendees to the five day event. As well as connecting exhibitors with an extremely large and affluent consumer market in London, the show builds a range of interactive features for visitors to officially kick start the winter season. The show will be building a series of features in 2012 tailored to the half term market and encourage participation from families as well as the traditional older and core audiences:
Most Impressive Visitor Experience
Exhibition News Awards
Innovation Award
Exhibition News Awards
Most Creative Sponsorship Package
Exhibition News Awards
Most Improved Consumer Exhibition Event Awards
watch the show video here
CONTACTS Daniel Taylor
Advertising Account Manager daniel@vosmedia.co.uk 020 7370 8553
Sean Allison
Sales Director sean@vosmedia.co.uk 020 7370 8513
Lindsey Guy
Business and Sponsorship Manager lindsey@vosmedia.co.uk 020 7370 8512
Nicholas Stanford Section Manager nico@vosmedia.co.uk 020 7370 8543
Tim Holmes
Head of Snowsports VOS Media tim@vosmedia.co.uk 020 7370 8542 Š onEdition
SNOWSPORTS
KEY STATISTICS VISITOR LOCATION SHOW ATTENDANCE
31,116
SHOW VISITORS IN 2011
39%
VISITOR PROFILE
64%
36%
MALE
FEMALE
NEW VISITORS IN 2011
34,000
86%
FORECAST AUDIENCE FOR 2012
57% of visitors attend
from Greater London
KEY FINANCIAL STATS
£5.2million
Spent at the 2011 show
£168
Average visitor spend
2%
SCO
TLA
NO
Rth
37
rate the show as Good or Excellent
RT
NO
average household income
Top 5 Other Interests WALKING CYCLING MOUNTAIN BIKING TEAM SPORTS SURFING
rside
mbe
3%
1%
1%
WE
ST M
IDLA
/ re
shi
rk
Yo
S
S
ND
A IDL
M
1%
ND
Sou
th
S
D AN
1% IDL M ST EA
1% 7%
5
Wales
West
% 16
See the show as ‘The start of the winter season’
£62,499 1. 2. 3. 4. 5.
3%
West
ST
A HE
Hu
11%
39%
ND
ABC1
AVERAGE VISITOR AGE
81%
2%
So
uth
East
Anglia ondon
rL
eate
Gr
East
1.5 HOURS AVERAGE JOURNEY TIME TO THE SHOW
Top 3 reasons for visiting the show
1
FOR A FUN DAY OUT
2
TO RESEARCH HOLIDAYS
3
PURCHASE CLOTHING HARDWEAR
SNOWSPORTS
MARKETING ACTIVITIES
advertising partners
All exhibitors, sponsors and partners of the Ski & Snowboard Show are supported by an extensive nationwide marketing campaign.
LEAFLETING
The 2012 Campaign
COMMUNITY MARKETING
Key retailers and snow centres nationwide plus hand to hand distribution throughout London Working with selected ‘Snow Ambassadors’, ski clubs, snowsports events, sports centres and higher education institutions throughout the UK
OUTDOORS MEDIA
NEWSPAPERS
4 week escalator panel campaign incorporating 275 panels over 2 different 2 week periods reaching
Extensive advertising, editorial support, competitions and reader offers in The Evening Standard (circulation 702,784), The Metro (circulation 744,386), The Times (circulation 449,938) and The Independent (circulation 361,300)
Promotion to over 5,118,596 subscribers to newsletters from partners, sponsors, exhibitors and ticket agents with 22% average click through rate
MAG
SPECIALIST MAGAZINES
Promotion to over 6,303 followers and fans on Twitter and Facebook
Magazine advertising and editorial support including: Daily Mail Ski & Snowboard Magazine, Ski & Board, Fall-Line, and Whitelines
RADIO
PARTNERSHIPS
SOCIAL MEDIA
National Radio Campaign with Absolute Radio
ONLINE
285,000 visits peak season (Sep-Mar) 173,000 unique visits peak season (Sep-Mar)1,015,000 pageviews peak season (Sep-Mar)
PUBLIC RELATIONS
A heavyweight PR campaign working with award winning PR Agency Frank PR
Promotional partnerships with key wintersports organisations including: Ellis Brigham, Snow + Rock, The Ski Club of Great Britain, Natives, Factory Media, Trespass
Ticket agents
On sale with Ticketmaster, Lastminute.com, Ticketscript, Groupon, We Got Tickets, View London, Interchange Communications and Timeout, benefiting from extensive show marketing from agents
SNOWSPORTS
KEY STATISTICS READER PROFILE
THE MAGAZINE Published monthly from October-March Cover price
The best selling wintersports title in the UK with 6 issues produced over the winter season, October – March. As well as inspiring content, informative resort guides, outstanding competitions and advice from experts including Warren Smith, Martin Bell and Dave Watts, the Daily Mail Ski and Snowboard magazine also includes the showguide for the Ski and Snowboard Show.
49%
£4.50
3,000 subscribers 80,000 readership 41% of news stand market share in
MALE
FEMALE
82% 40 78%
wintersports magazines
ABC1
66% Readers do not read any other
wintersports titles
85% Respond to adverts in the magazine 300+ Readers join the editorial staff on 3
AVERAGE READER AGE
skiing holidays throughout the season
of our readers go on one or more wintersports holidays per year
Supported online by SkiandSnowboard.co.uk with
51%
77,300 active subscribers
Top 5 Reasons for purchasing the magazine 1. Offers and competitions 2. Holiday information
Scotland
% 11
3. It’s a must have for all
T
ES
%
13
4%
5%
NO
RTH E
RN
5%
IREL
Wales
13%
W TH OR
N
th
AN
5. Gear buying advice
Where is it?
D
2%
West
4. The cover
RK
YO
East
Anglia ondon
rL
eate
Gr
% 25
Sou
HU
E/
IR SH
IDE
RS
E MB
wintersports enthusiasts
%
13
uth
So
East
Magazine distributed through Comag and available in WHSmiths, Tesco, Waitrose, Sainsbury’s, independent newsagents and specialist retailers including Snow + Rock.
SNOWSPORTS
MAGAZINE
The Daily Mail Ski and Snowboard magazine is the UK’s leading winter sports title and is now available as a free to download app. Published in three issues across the winter season the magazine is packed with resort guides, gear tests, technique tips, fashion, holiday ideas and reader offers. Whether you’re heading off to the slopes or jusy dreaming about them, the magazine provides all the info and inspiration you need. The digital magazine is a lite version of the packed Daily Mail Ski and Snowboard magazine, free and ready to read on iTunes and online.
900,784
Total pageviews on web and iTunes
41,724
Total visits on web and iTunes VIEW DAILY MAIL SKI AND SNOWBOARD ONLINE MAG HERE
Launched in April 2011 Altitude, the all new digital magazine was created by the same team that produces the Daily Mail Ski and Snowboard Magazine. Inside you’ll find expert editorial on hot gear, holiday ideas and plenty of ways to make the most of the mountains once the snow has melted. Altitude magazine is free to view on www. metrosnow.co.uk and available on iTunes.
548,908
Total pageviews on web and iTunes
21,055
Total visits on web and iTunes VIEW ALTITUDE ONLINE MAG HERE
29,117
iTunes downloads for all digital editions
SNOWSPORTS
SkiandSnowboard.co.uk is the online home of Daily Mail Ski and Snowboard magazine, providing all the latest news, reviews, competitions, blogs from pros including Jenny Jones and a TV channel with video blogs from expert reporter Matt Carroll. The portal also hosts our digital magazine products, DMS&S digital and Altitude magazine, as well as the Ski and Snowboard Show micro-site, uniting the VOS Media Snowsports Portfolio in one online portal.
TOP 5 VISTED PAGES for SkiandSnowboard.co.uk
VISITOR PROFILE
1. HOMEPAGE
62% MALE
38% FEMALE
2. COMPETITIONS 3. BLOG 4. The SHOW 5. RESORT GUIDES
WATCH
38
New Media Altitude & DMS&S Digital magazine available to download through iTunes store.
average user age
Global Reach
Use our partners in resorts and brands around the world to maximise online exposure
ÂŁ62,000
average household income
DIGITAL STATISTICS
285,000 visits peak season (Sep-Mar)
173,000
unique visits peak season (Sep-Mar)
1,015,000
pageviews peak season (Sep-Mar)
940,876
pageviews for our digital additions
(Altitude and DMS&S Digital)
77,300
subscribers to fortnightly newsletter
4,000+
competition entries per month
ABC1
82%
Promotion to over 187,000 newsletter subscribers including SkiandSnowboard.co.uk, ellisbrigham.co.uk and markwarner.co.uk
Social Media
Facebook and twitter reaching over 6,303 followers
78%
INTERMEDIATE-ADVANCED SKIERS
58%
OWN THEIR OWN EQUIPMENT
PR
Targeted in house PR campaign
Partnerships
Working closely with partners, sponsors and supports of the magazine with relationships that have been fostered for 24 years
SNOWSPORTS
TESTIMONIALS “In 2010 we exhibited at the Ski Show for the first time for many years. We wanted to take the opportunity to meet our existing and potential new customers. We felt it was a worthwhile exercise because we gave quotes for many holidays, especially for groups, and we were able to meet up with journalists and travel agents on the stand. It was beneficial to us to spend time during the show with other key players in the ski market.” Louise Newton Marketing Manager Inghams “The package VOS created for Protest included the Fashion Show, marketing activity inclusion, and magazine & online advertising, all of which ensured Protest achieved our objectives. Overall it was a very successful campaign and a relationship which we hope to develop in the future.” Paul Wilkinson Protest Country Manager
“VOS Media’s Ski & Snowboard Show and provide us with an unmatched platform from which to communicate with Britain’s skiers and snowboarders.” Dave Whitlow Ellis Brigham Mountain Sports “As the UK Marketing Agency for Italy’s Aosta Valley, Expedient work closely with VOS Media across their key products, the London Ski & Snowboard Show and the Daily Mail Ski Magazine. This cross platform allows Aosta to reach their key demographics in the UK market with a combination of informative advertorials, display brand advertising, show features and show stands. Each element complements the other so consumers build a picture of what the Aosta Valley offers, via eye catching ads, well written and informative editorial and invaluable face to face contact at the shows. James Gambrill Managing Director. Expedient Marketing
CONTACTS Daniel Taylor
Advertising Account Manager daniel@vosmedia.co.uk 020 7370 8553
Sean Allison
Sales Director sean@vosmedia.co.uk 020 7370 8513
Lindsey Guy
Business and Sponsorship Manager lindsey@vosmedia.co.uk 020 7370 8512
Nicholas Stanford Section Manager nico@vosmedia.co.uk 020 7370 8543
Tim Holmes
Head of Snowsports VOS Media tim@vosmedia.co.uk 020 7370 8542
OTHER OPPORTUNITIES There are a number of additional ways in which you can work with the VOS Media Snowsports portfolio to promote your products and services. Bespoke packages across the portfolio can be tailored to your needs on request. Please contact the team for further details.