Boss chick

boss chick

is a series of 5 zines to help you discover your own signature style. 5 girls, 5 styles and 5 personalities. Everyone has their own style, their own ideals of fashion and its time to ďŹ nd out who you are.

A signature look is a must have for your own personal style. It is the cherry on a perfectly polished wardrobe and at the same time is the best starting point if you’re stuck in a style rut. The signature series will give you an insight into the 5 styles, from their trainers to their trenches.

Your signature style is such a key concept, it’s the uniform, the leading looks of your own personal style. It’s the essence of your style, the go-to outďŹ t. Your signature look is the outďŹ t that people imagine you wearing when they think about you. Whether it be minimalism: a camel coat, an oversized sweater and some weareverywhere black Chelsea boots, or street wear: bold colours, trainers and statement tees.

A signature look shows you understand your personal style, it’s your identity. A picture perfect deďŹ nition of who you are. Having a signature look means you have a considerable amount of selfknowledge and belief: you know what you like, who you are and what suits you. This authenticity and conďŹ dence enlightens what you are trying to communicate through your look and makes it all the more powerful.

There’s something called the 80/20 principle. We wear 20% of our clothes 80% of the time. But by using signature to help you ďŹ nd out who you are, it will turn that principle into 100/100 – wearing 100% of your clothes 100% of the time. A signature style is the ultimate fast-track to a well-designed wardrobe.

So use Signature to inspire you, to encourage you and to enlighten you. Find your signature style, so you never have “nothing to wear�.

ISSUE 4

THE BOSS CHICK

THE 411

Emily gets sh*t done. She’s a boss chick, an ambitious go getter, whose diary is jam packed.

She has a killer style which is perfectly put together. In the mornings she hits the gym and at nights she loves to pop down to the city wine bars with her laptop in hand. Kate Moss is her style guru, she loves experimenting with new pieces and you’ll never see her in the same outfit twice. Think fur coats, blazers and court heels.

But a boss chick is never without her trusty twopiece suit, it makes her look and feel like the business. When a boss chick walks into the room, all eyes on her. Her Insta feed is totes goals for the aspiring business women, and she, herself, loves to scroll through the gram (when she has a spare min of course!) She’s organised yet cultural, constantly on the go filling her passport with countless trips to Paris and New York.

ďŹ erce& killer

UNE X P SUC ECT CES ED NEX SU PEC NE EXP TED ECT S CES ED S U SU N 60 SECONDS WITH A BOSS CHICK FAVE MUSIC: BEYONCE FAVE FOOD: TAPAS

FAVE MOVIE: TAKEN

FAVE DRINK: RED WINE

FAVE PERSON:MYSELF, YOU’VE GOT TO LOVE YOURSELF BEFORE ANYONE ELSE CAN LOVE YOU FAVE PLACE: A FRIDAY NIGHT WITH FRIENDS

ED NE S U

boss chick