DESIGNPORTFOLIO SOPHIEWILLIAMS 2015
DETERMINE THE PROBLEM
DEFINE THE NEED
DEVELOP THE CONCEPTS
DELIVER THE SOLUTION
DEBRIEF AND EVALUATE
CONTENTS UX & UI DESIGN Ripple
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Rightster.com
3
Rightster Video Platform
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Australian Football League Website
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O2 Involve iPhone App
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Guide Dogs Vision Demonstrator
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BRANDING Canvas
15
Rightster Rebrand
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YouTube Artwork
19
INDUSTRIAL DESIGN FestiVault
21
Minimover
25
AlgeBra
29
CV
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UX & UI DESIGN
1
2015
2
3
2015
4
5
2014 - 2015
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7
2014 - 2015
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9
2015
10
11
2014
12
13
2013
14
BRANDING
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16
2015
16
17
2015
18
19
2014 - 2015
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INDUSTRIAL DESIGN
21
2014
22
23
2014
24
25
2014
26
27
2014
28
29
2014
30
31
2014
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CV
EXPERIENCE UX & VISUAL DESIGNER, RIGHTSTER
Sep 2014 - Present
Rightster are leaders in Video Marketing, offering solutions for distribution, monetisation, live streaming and YouTube management. They exclusively monetise the world’s largest network of social videos, generating 200M+ YouTube views per month. • Conduct research with internal and external stakeholders to understand both client and business needs
SOPHIEWILLIAMS
• Develop UX solutions and visual designs for new features of the Rightster video distribution platform • Appointed Head of Design for the Arts Council funded YouTube Multi Channel Network for the arts, branded ‘Canvas’
07707 953735 sophiewilliamssw@hotmail.com 5 Carmichael Mews, London SW18 3HH
• Rebranded Rightster as part of a team of 4, including website, graphics and animations, colour palette, print collateral and tone of voice • Appointed key point of contact for the UX&D team for Audience Development work. Developed new branded channels and designed YouTube channel artwork for hundreds of existing brands and influencers including: 20th Century Fox, Microsoft, Clean Bandit, Paloma Faith, Jack Jones, British Fashion Council • Led the design of ‘Ripple’, a responsive influencer database product to enable colleagues to find suitable influencers for large brand campaigns • Redesigned the UX/UI of the Watch AFL (Australian Football League) website with the aim of improving the sign-up rate and optimising for mobile consumption
UX DESIGN INTERN, MICROSOFT, UK
2012 - 2013
• Designed solutions and vision demonstrators for Windows 8, Windows Phone and SharePoint • Led user-centred design process within the software and web development lifecyle, producing deliverables such as user personas, scenarios, storyboards, IA, wireframes and visual design • Led the design of a policing proof of concept to help the public report non-urgent crimes • Supported the design and delivery of an 80” interactive touchscreen experience for a high street bank • Designed and delivered vision demonstrators for leading UK Supermarkets to envision future possibilities using the latest Microsoft technology • Collaborated with Guide Dogs UK to envision how future technologies could support the visually impaired to be mobile and independent • Regularly created visual mock-ups to help support Microsoft’s solution proposals • Became an expert in rapid creation of video demonstrators using Photoshop and After Effects, and was regularly called upon by fellow colleagues to support the production of new sales collateral • Travelled to Universities and gave talks to promote Microsoft products, internships and graduate jobs • Taught school teachers IT skills
RECENT FREELANCE MY SUPPORT BROKER
2015
Designed a logo for a new broker college. Commissioned to later rebrand company off the back of this work
BODYWATER Helped with branding of an Omega 3 drink designed to enhance brain function. NHS and Alzheimers Association have expressed interest in the drink
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2015
EDUCATION INDUSTRIAL DESIGN & TECHNOLOGY, LOUGHBOROUGH UNIVERSITY
2010 - 2014
First Class Honours (75.2%) Secondary Award: Diploma in Professional Studies (DPS)
EASTBOURNE COLLEGE, EAST SUSSEX
2005 - 2010
A-Levels: Product Design (A*), Art and Design (A*), Biology (A)
SOPHIEWILLIAMS
GCSE’s: 6A*, 4A, 1B (includes Mathematics, English and Triple Science)
AWARDS NEW DESIGNERS 2014 Chosen to represent Loughborough Design School at New Designers, ‘the UK’s most important design exhibition’
GLENDONBROOK ENTERPRISE & INNOVATION AWARD 1st PRIZE 2014 Won the Loughborough University Glendonbrook Enterprise and Innovation Award for my final year design project, FestiVault
SKILLS Adobe Creative Cloud
DESIGN WEEK WINNER 2014 Awarded a cash prize for a multi-functional babies car seat I designed in response to a brief set by iCandy, a luxury baby products brand
O2 APP DESIGN COMMENDATION 2014 Received a commendation from O2 for an app I designed which encourages young people to volunteer in their local community
Axure RP Microsoft Office
RSA STUDENT DESIGN AWARDS 2014
Sketchbook Pro
My design for ‘AlgeBra’ was selected by Loughborough Design School (LDS) to be entered into the RSA Student Design Awards. LDS paid the entry fee
Creo 3D CAD Software Sketching Paper prototyping Model making Love all things practical!
GOLD CREST AWARD WINNER 2009 Gold is the highest level of Crest Award, it is awarded to students for exceptional work produced for a client or mentor from industry
AWKRIGHT SCHOLAR 2008 “A national scholarship awarded to outstanding A-Level Design Technologists who are potential future leaders in engineering and related areas of design”
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SOPHIEWILLIAMS