EXPERIENCE UX & VISUAL DESIGNER, RIGHTSTER
Sep 2014 - Present
Rightster are leaders in Video Marketing, offering solutions for distribution, monetisation, live streaming and YouTube management. They exclusively monetise the world’s largest network of social videos, generating 200M+ YouTube views per month. • Conduct research with internal and external stakeholders to understand both client and business needs
SOPHIEWILLIAMS
• Develop UX solutions and visual designs for new features of the Rightster video distribution platform • Appointed Head of Design for the Arts Council funded YouTube Multi Channel Network for the arts, branded ‘Canvas’ • Rebranded Rightster as part of a team of 4, including website, graphics and animations, colour palette, print collateral and tone of voice
07707 953735 sophiewilliamssw@hotmail.com 5 Carmichael Mews, London SW18 3HH
• Appointed key point of contact for the UX&D team for Audience Development work. Developed new branded channels and designed YouTube channel artwork for hundreds of existing brands and influencers including: 20th Century Fox, Microsoft, Clean Bandit, Paloma Faith, Jack Jones and British Fashion Council • Led the design of ‘Ripple’, a responsive influencer database product to enable colleagues to find suitable influencers for large brand campaigns • Redesigned the UX and UI of the Watch AFL (Australian Football League) website with the aim of improving the sign-up rate and optimising it for mobile consumption
UX DESIGN INTERN, MICROSOFT, UK
2012 - 2013
• Designed solutions and vision demonstrators for Windows 8, W indows Phone and SharePoint • Led user-centred design process within the software and web development lifecyle, producing deliverables such as user personas, scenarios, storyboards, IA, wireframes and visual design • Led the design of a policing proof of concept to help the public report non-urgent crimes • Supported the design and delivery of an 80” interactive touchscreen experience for a high street bank • Designed and delivered vision demonstrators for leading UK Supermarkets to envision future possibilities using the latest Microsoft technology • Collaborated with Guide Dogs UK to envision how future technologies could support the visually impaired to be mobile and independent • Regularly created visual mock-ups to help support Microsoft’s solution proposals • Became an expert in rapid creation of video demonstrators using Photoshop and After Effects, and was regularly called upon by fellow colleagues to support the production of new sales collateral • Travelled to universities and gave talks to promote Microsoft products, internships and graduate jobs • Taught school teachers IT skills
RECENT FREELANCE BODYWATER
2015
Helped with branding of an Omega 3 drink designed to enhance brain function. NHS and Alzheimers Association have expressed interest in the drink
MY SUPPORT BROKER Designed a logo for a new broker college. Commissioned to later rebrand company off the back of this work
2014