MAZDA POTENCE, Mesrop Megrabyan

Page 1

MES ROP MEG RAB YAN MESROP MEGRABYAN / PORTFOLIO

´ POTENCE A Sponsored Project

2012


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S2 THE PROJECT


´ POTENCE A Sponsored Project


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S2 THE CONCEPT

Soul of Motion KODO

MAZDA’S new design language

Potential ENERGY


POTENTIAL

+

POTENCY


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S2 TENSION

Handmade TENSION SCULPTURE


T Visual

Tangible

TENSION


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S2 INSPIRATION

Naum GABO born Naum Neemia Pevsner was a prominent Russian sculptor in the Constructivism movement and a pioneer of Kinetic Art.



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S2 IDEA PAD

Fluid TENSION compound curves add controversial styling elements to the featured designs



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S2 SKETCH PAD

Mechanical SIMPLICITY

luxury and aesthetics became a demand and also an effective marketing tool.



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S2 ARTISAN

Rods & WELDING

WIRE

As a third generation welder, i decided to experiment with the idea of visual/tangible tension using metal. The metal rods were bent and welded as they were in tension. If one weld breaks, the whole structurewill fall apart.



Smoothly continuous: “the flowing curves of the GREENHOUSE”

C


&

CONNECTED

CONTINUOUS


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S2 CAD IDEATION

After the success of experimenting by hand using metal and wires, I decided to use digital 3D Methods to further dive into the form study.



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F

S2 FLOW

FLOW

To move or run smoothly with unbroken continuity, as in the manner characteristic of a fluid.



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S2 STUDIES

FASCIA


PACKAGING


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S2 COLOR & TRIM


“ MATERIALS

COMPLIMENT THE APPEARANCE


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S2 PATINA

Alexander McQUEEN

Alexander McQUEEN


Copper PATINAS On metal, patina is a coating of various chemical compounds such as oxides or carbonates formed on the surface during exposure to the elements.


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S2 POTENCE

´ POTENCE supreme authority of the road ahead



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S2 HANDMADE

Mock UPs “i bent wires and punctured the foam core base. The wires not only created a sculpted silhouette, but held them selves together in visual tension�




The POTENT STANCE


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01 CONTENTS


the ‘toughness’ of the vehicle is contrasted by its comforting, smooth and sculptural exterior.


Sculpt


pture


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S2 BRONZE



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01 CONTENTS

Ready

ToPOUNCE



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01 CONTENTS



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S2 END

“ Sculpture is the art of

intelligence.

Pablo Picasso

Thank You


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