Expert predicts the most popular wedding dress styles for the 2024 wedding season

EXPERT MOST

PREDICTS

THE

POPULAR

WEDDING STYLES

DRESS

FOR

WEDDING

THE

2024

SEASON After wedding gown from Willowby

The experts from Dalton Mill studied social media to find which dress styles and wedding aesthetics are most wanted this wedding season as brides seek the perfect attire for their special day A study of Google Trends search data has revealed that searches for ‘wedding dresses’ have soared 681% worldwide compared to the past 12 months as brides-to-be seek inspiration.

As a result of the surge in interest as the wedding season approaches, fashion experts at Dalston Mill Fabrics have revealed their predictions for the most sought-after styles for 2024 and which dresses we will see most walking down the aisle.

1. Ethereal The ‘ethereal’ wedding dress aesthetic presents the epitome of exquisitely beautiful, delicate style. The style is often showcased using soft fabrics

Romanzo by Julie Vino

such as tulle, satin, and silk with intricate detailing of lace or subtle beading.

The style has gained popularity as worldwide searches have spiked 700% in January 2024 when compared to the previous three months – showcasing the growing demand this year. #EtherealWeddingDress has also gained a huge 4.8 million views on TikTok as people seek inspiration.

videos tagging #BohoWeddingDress.

The ethereal wedding aesthetic is reminiscent of the long-

The experts noted, "The new trend presents silhouettes

standing ‘boho’ bridal trend –

and fabrics like those of a more established bohemian

which has been a popular style

look. However, ethereal dresses are largely more refined

for brides over the years – with

but with a playful air – making them a unique choice for

over 92 million views on TikTok

any bride wanting to stand out.”

2. Old Money Old money wedding dresses

Cassidy by Rita Vinieris

saw a 999% spike in global searches as the new year began when compared to the last three months of 2023, and #OldMoneyWeddingDress has gained a staggering 67.7 million views on TikTok. There is a variety of popular styles which can encapsulate this aesthetic, which are likely to be donned by many 2024 brides. #ElegantWeddingDress has a huge 12.4 million TikTok views and a further 6.8K Instagram posts tagging the style.

Similarly, ‘timeless wedding dresses’ have seen a 57% interest increase on Pinterest over the past three months and ‘minimalist wedding dress[es]’ have seen a 942% global Google search surge over the same period.

your wedding day but instead enhance your natural beauty.”

The experts revealed how to achieve this appeal: “To adopt

Illustrations of this style can be seen perfected by many

the old money aesthetic in your

celebrities, including Nicola Peltz’s chic, clean-column

bridal style, stick to simpler

Valentino dress she wore during her nuptials to Brookly

silhouettes with clean lines and

Beckham. Similarly, either of Meghan Markle's simple and

minimal detailing. The simple

iconic dresses from her and Prince Harry’s wedding,

elegance of this style will not

would provide the ultimate inspiration for brides seeking

distract attention from you on

to emulate the ‘old money’ appeal on their big day.

3. Modern Mini These short dresses have been traditionally seen as reception

BESA DEVON BLAZER DRESS + CIEL BLOUSE

dresses, which brides change into after the ceremony to dance the night away, rather than their showstopping ceremony gown. But not this year – mini dresses will be the only dress of choice for many brides’ big day.

Internet searches for ‘mini wedding dress’ have hit an alltime high worldwide – seeing a 264% global surge in interest at the start of 2024. Similarly, demand has spiked higher than ever before in the UK and US – by 426% and 363%, respectively.

This style breaks tradition but offers a stylish twist on classic gowns, and its popularity for brides-to-be appears only to be growing, with #MiniWeddingDress seeing a

“There are strong connections between iconic celebrity

TikTok view count of 8.6 million

wedding dresses and the growth in certain trends, which

and counting.

highlights the unique and significant influence that Alisters have on the fashion choices of brides everywhere.”

Sofia Richie Grainge selected a sophisticated, bespoke Chanel

The fashion experts at Dalston Mill Fabrics commented, “It

mini as her final choice of three

is clear from the trending styles, that brides are turning to

incredible dresses from her

options that were once considered ‘fun’ or novel dress

nuptial weekend.

ideas; instead viewing them with the same adoration as the wedding gown they dreamt of growing up.

4. Princess Ballgown This showstopping style is

Imad Eduso Bridal

quintessentially bridal and what most think of when they picture a typical wedding dress – so it’s no wonder #BallgownWeddingDress has gained an impressive 104.2 million views on TikTok and a further 5.5K tags on Instagram posts.

Taking inspiration from royalty, this style fits perfectly in the ‘princess’ bridal aesthetic, which has dominated social media, gaining 78.8 million TikTok views on videos featuring #PrincessWeddingDress.

The experts commented, “Paired with a simple veil or topped off with a tiara to complete the look, a princessstyle ballgown is a beautifully striking choice for any bride this year and will be sure to have all

Fashion experts, Dalston Mill Fabrics also noted: “It is not

eyes on you on your big day.”

only celebrity wedding dress silhouettes which will be popular this year, but following these trends, it is likely

Heiress-turned-entrepreneur

that we will see an uptick in brides donning more ornate

Paris Hilton perfected the style

fabrics like lace or floral appliqué embellishments – as

on her day with not one but two

seen on Paris Hilton or Hailey Bieber. However, where

of her six dresses from her

2024 brides opt for cleaner, more simple fabric choices,

wedding weekend in November

they will be keen to add personal touches – perhaps with

2021.

a bespoke veil or by incorporating sentimental jewellery to their look.

“A unique addition to 2024 bridal style will also be the addition of bows on dresses – both big and small. Bows are one of the most popular fashion trends of the year, so it is likely they will feature heavily in bridal style too – suiting all popular aesthetics and adding a fashion-forward but simultaneously retro appeal to wedding looks.”

Sebestian Luke

Madeline Gardner

La Premiere

Dreams by Lihi Hod