https://www.behance.net/sophiyaij
FASHION MARKETING STYLING PHOTOGRAPHY
My work plays with contemporary styles reflecting strength, versatility & precision. I am enthusiastic about fashion and Merchandising but I am not restricted to my major, I am passionate about exploring new techniques and diversity within my aesthetic to strengthen both the concept and the visual presence of my work. The idea of constant change and evolution of thoughts and behavior drive me and keep me motivated. I aim to produce work that pushes me beyond my boundaries.
https://www.linkedin.com/in/sophiyajavediqbal/
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Marketing and management projects are an intersection of fashion, business and marketing. The work display global marketplace trends by manipulating and affecting every link of the fashion chain. The projects range from materials sourcing, supply chain management, manufacturing, economic strategy, trend forecasting, consumer understanding, product promotion and investor relations. The diversity and multiple touch points elevate the work altogether.
01 The objective behind the Pop-up store is to introduce Acne Studios latest women ready-to-wear spring summer 2017 collection. Acne studios already have its presence in Hong Kong however, the Kowloon city district customer base has yet to be tested. The popup location at Harbour City will be perfect location to introduce and test the other side of Hong Kong. Acne Studios is very conscious of its corporate social responsibility and a pop-up location will be a perfect opportunity to enhance this aspect, which is very important for today’s customers.
Pop-up store was constructed to introduced Acne Studios latest womens ready-to-wear spring summer 2017 collection. It was located in Kowloon city district to test a new customer base and to introduce the brand through Acne Studios own pop-up location. Acne studios puts a great effort in Corporate Social Responsibility and pop-up store can play a great role in bring awareness to Acne studios contribution towards the Corporate Social Responsibility. Moreover, to create an environment that depicts the aesthetic of Acne studios and holds an interactive component. The pop-up store will be located in Harbour city Gateway Arcade (Ground floor) with double entrance connection. The location will be rented (300 sq feet) location for two weeks period. According to WHARF, “Harbour City is among the first malls in Hong Kong to incorporate apartments into mall events, making art appreciation part of people’s daily lives.” (Wharf holdings, 2015). Harbour city shares the same idea of corporate social responsibility and creativity. Harbour City’s average retail sale is around HKD $2,377per square per month, making it a perfect place to have the most number of visits and sales at the Kowloon district in a short period of time and capture a wide audience. The idea of staying true to Acne Studios’ brand Identity by creating a Acne packaging box, which is easily recognizable. Two Walls: Exterior wall is made out of Plexiglas Acrylic sheet in transparent and Interior walls painted in Acne pink. The front of the store have two window displays on both sides of the entrance. The front is transparent; creating a welcoming and visually appealing and environment for the target audience.
Pop-up store exterior, interior, front view. The store was designed in collaboration with, Bonnie Yau and T i ffany Tan , interior designers from SCAD.
Pop-up store was designed in collaboration with, B on n i e Yau an d T if fa ny Ta n, interior designers from SCAD.
About The Collection
Planogram
According the article by Camielle Lawson-Livingstone on Fashionisers “The Acne Studios spring/summer 2017 runway was full of comfortable billowy fabrics and loose silhouettes. There were a lot of natural tones, sky blues and grays, light greens, yellows, browns, reds and taupe. The patterns included stripes, paisleys, argyle and checks in multiple colors and details of the prints. In several ensembles there are no less than three prints and some have even more.” (Fashionisers, 2016) The creative director Jonny Johansson at Hôtel Potocki during Paris Fashion Week was inspired by the refugee crisis in Europe: Arabic geometric patterns, patchwork, and hand-knot as seen on byzantine rugs, and silhouettes often worn by nomadic tribes in the Sahara.
Acne Studios interior is industrial yet very minimalistic. To create that seamless mood; the cohesiveness within the colors and assortment is a key player. The collection is placed with in the store as puzzle pieces coming together. All the designs and silhouettes are mixed up yet they come together as one in every single rack.
Assortment plan is Based on below reasons:
Aesthetic. Throughout the store the assortment is divided by color range and similar sets. The idea behind dividing them undo similar colors add a unified element that enhance the modern mechanical look yet keeping it minimalistic.
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Hong Kong weather forecast Spring Summer 2017 forecast on trends Target customer profile Brand identity and aesthetic The sizes depends on already existing sizes at the brick and motor store as well as the retail locations
Product Categories: Coats & jackets - Shoes - Dresses - Knitwear- Blouses - Trousers - Accessories - Eye wear - Bags.
As you enter the store, the first rack holds all the accessories. It holds the full range at start but as you move within the store you can still get your hands on the items while looking for clothes. The display rack is simple yet have a pop-up of color the store needs. It will have clothing that is on trend yet identical to Acne’s
Due to the pop-up box’s small size, it was hard to display everything however by using the color range and similar sets the whole assortment fall together perfect thought out the store. The color range starts a bit for dark and gloomy with some pop of color but as you walk within the store and embrace the box ambiance; the colors start to be more subdues and the pallet is more pastel and spring inspired.
Promotional elements // Posters // In store promotion // In existing stores (Advertisement) // Facebook event page (571,159 page likes) // Media Invites sent to South china post, hypebeast Hong Kong and to bloggers and influencer // A small broacher to all the visitors to the pop-up regarding the corporate social responsibility None of the Acne projects are announced through traditional advertising methods. The company intentionally hides its light under a barrel, preferring to promote the brand through Acne Paper, along with its shifting roster of collaborators and word of mouth. However Acne has started to step out of its comfort zone and tag along with the social media aspect. For Acne, staying with the pace of modern society is what makes their brand contemporary. Acne does a lot of its promotional branding through Facebook and wall posters on streets. It attracts the street styles, as they are the main customers. It even broadens its market to newer customer every time as its open to most of the public. The poster is very simple in its instructions but still have a playful quirky side to it. Acne packaging bag is used to heighten the idea of the pop-up box while the juxtaposition of images from the spring summer collection is used to let the customer know that will be available at the pop-up location. Overall the whole idea is to attract the target audience with a advertisement which is subtle and more artistic.
Pop-up store poster advertisement
02 Barneys Newyork’s six month buying plan for Fall 2016 on Men’s accessories. The plan incorporate Corporate, store (the Madison Avenue flagship store, and the Scottsdale, Arizona store), and assortment plan. Backed by a company’s overview, competitive analysis, and Extensive Trend Research. This plan will increase the opportunity of Barney’s sales and celebrate the spirit of their reopened Chelsea store.
BUSINESS / STRATEGIES
SWOT / ANALYSIS
INNOVATIVE OMNI-CHANNEL APPROACH Gallery-like storefronts showcase product and brand aesthetic, providing customers with an enveloping visiting space. The website and mobile app provide ease-of-use to shoppers and provides shipping to their traveling consumer. Same-day shipping is available for consumers in New York City, providing further convenience. The Window features editorial content that shoppers can browse to make educated purchases, blurring the line between content and consumer. In-store restaurants feature this and their app on digital tables and mobile tablets. Their e-commerce venues log user behavior to gather merchant data and customize website feed according to the user. Emails will also be personalized according to shopping habits of the user.
Strength Barney’s New York focuses on their customers through the use of updated technology In-store and Online.. (The Window + personal, catered e-mail) Creates and sustains a personal connection with customer. (Won 2015 Customer Engagement Award from Retail Touch Points) Carries around 1800+ distinctive brands, exclusive small designers from around the world, catered to their urban customer’s taste. Weakness Return policy is 30 days with tags, which is shorter than most luxury retailers. Google search results provide consumer insight into past racial profiling, although those specific instances were handled and addressed well through press interviews. Opportunities Exclusive connection with young and new designers, provides outlet for upcoming designers to have a voice in an extremely competitive market. Facilitates highly desired product debuts. (Opening receptions) Hosts events like Artisan Day to engage with customers. Millennials are an expanding luxury market as they come-to-age. In Manhattan, they are more found in the downtown area near the reopened Chelsea Store. Threats Barney’s has three main direct competitors with a similar target market: Bergdorf Goodman, Saks Fifth Avenue (on ground) and Neiman Marcus, Net-a-porter. (online) Indirect competitors: Luxury online rentals (Rent the Runway) promotions, and discount stores (eBay, Amazon) snatch customers from buying and owning luxury goods.
CUSTOMER / PROFILES
THE INNOVATOR
PRIYA CHOPRA AGE 32 A sporty, fearless Harvard business grad in NYC for her own rental fashion startup. She loves atheleisure and incorporating menswear into her wardrobe, nor is she afraid to try new trends. Her favorite newsletters are i-D Magazine and Womens Wear Daily.
THE EXPERIENCER
THE ACHIEVER
JOON PARK AGE 24
CAMERON RUPPERT AGE 40
Originally from a New Jersey suburb, works as a freelance graphic designer and part-time retail associate at Supreme. He has an eye for luxury and will occasionally treat himself with key designer items (that he’ll photograph for his fashion blog).
A senior lawyer at Sullivan & Cromwell. Likes to travel for leisure and collects art as a hobby. He likes to stand out from his coworkers and neighbors in the upper east side with fun, youthful accessories during casual Friday.
FASHION / TRENDS
SCARVES KEY PIECES: FRENCH TIE SCARVES FRAYS AND TASSELS PLAID AND HOUNDSTOOTH ROMANTIC FLORALS Perfect for layering during mild winters. As seen in 2015 and probably future years. Scarf patterns are also varying in colors and prints, oftentimes being oversized in pattern.
HATS KEY PIECES: SNAPBACK FELTED FEDORAS BEANIES BOAT HATS Outdoor accessories become trendy as the allure and romance of the forest and high seas inspires rugged materials such as shearling and weatherproof leathers. Textures are pulled from naturally occurring patterns from manufacturing imperfections, hand weaving/ knitting, and felting
BAGS KEY PIECES: BACKPACKS TOTES MESSENGERS BRIEFCASES/BIKE BAGS POUCHES Functional details in bags are made to carry necessities from everyday commuter essentials to camper needs. Vibrant colors make bags stand out in urban adventures and city environments. Performance materials and metal zips continue the atheleisure trend, while luxe leather goods are seen in men’s clutches (pouches) with raw edges.
EYE WEAR KEY PIECES:
HIGH TEXTURE GRAPHIC SHAPES OVERSIZED FRAMES UNISEX STYLING Men’s sunglasses are deviating from standard aviators and wayfarers. Mod shapes and brightly tinted shades bring color to staple wardrobe outfits. Naturally textured frames pull inspiration from the earth, while reflectors continue the trend of city stealth.
CORPORATE / PLAN Retail Buying Simulation 6 Month Buying Plan Fall 2016 (Corporate) Barney's New York Focus Product Category: Fall 2016
(1) Plan Net Sales, Fall 2016
Est. Net Sales, Fall 2015 Plan % Last Year: Average Stock, Retail: (2) Inventory Turnover: Planned Reductions, $: (3) Reductions % Sales: Plan IMU %:
Men's accessories (Scarfs, bags, hats, eyewear, belts) (000's) $44,735 $38,900 15.00% $24,926.17 1.79 6,710.25 15% 60.87% (4)
Net Sales % Fall Plan BOM Stock Stock / Sales Ratio Plan EOM Stock Plan Reductions % Fall Purchases, Retail Purchases, Cost
August 5368.2 12.00% 23620.1 4.4 25767.4 671.0 10.00% 8186.5 3206.7
September 7157.6 16.00% 25767.4 3.6 24425.3 1006.5 15.00% 6822.1 2672.2
Fall 2016 6 Month Buying Plan (000's) October November December 6262.9 9394.4 11183.8 14.00% 21.00% 25.00% 24425.3 28183.1 29077.8 3.9 3.0 2.6 28183.1 29077.8 22009.6 1006.5 1342.1 1677.6 15.00% 20.00% 25.00% 11027.2 11631.1 5793.2 4319.3 4555.9 2269.2
January 5368.2 12.00% 22009.6 4.1 21400.0 1006.5 15.00% 5765.1 2258.2
Fall 2016 44735.0 100% 24926.2 6,710.25 100.00% 49225.2 19281.5
Retail Buying Simulation (1) Accessories account for 7.2% of Barney’s brick and mortar sales out of a year 6 Month Buying Plan Fall 2016 ($600 million). We split that number in half for a six month buying plan. We planned Barney's New York Madison Ave Flagship Store a 15% increase from last year’s category sales due to overwhelming trend popularity Focus Product Category: Men's accessories (Scarfs, bags, hats, eyewear, belts) of men accessories. Fall 2016 (000's) Plan Net Sales, Fall 2016 $5,370 Est.The Net Sales, Fall 2015turnover is higher (2) inventory $4,670 than average due to the above. Plan % Last Year: 14.99% Average Stock, Retail: $2,584.16 Inventory Turnover: 2.08 the usual rate (25%) because men’s accessories (3) Sales reductions are lower than Planned Reductions, $: 805.50 Reductions % Sales: 15% are less likely returned than clothing, they are extremely popular items for fall/winter Plan IMU %: 60.87%
2016, and the type of product will be considered more precious to the consumer. August Net Sales 644.4 (4) Sales in September % Fall 12.00% school They Plan BOM shopping. Stock 2384.3 Stock / Sales Ratio 3.7
Fall 2016 6 Month Buying Plan (000's) September October November December January Fall 2016 751.8 than 1127.7 1342.5 644.4 and 5370.0 are859.2 slightly higher August due to pre-fall back-to16.00% 14.00% 21.00% 25.00% 12.00% 100% are2663.5 tremendously in November December 2556.1 higher 2932.0 3087.8 and 2255.4 2584.2due 3.1 3.4 2.6 2.3 3.5
to holiday shopping, and made to consider the slower January sales of most retail stores.
IMU %
61%
MEN’S ACCESSORIES Retail Buying Simulation Assortment/Plans Fall Winter2016
ASSORTMENT
Focus Product Category: Men's accessories (Scarfs, bags, hats, eyewear, belts)
PLAN FALL ‘16 $49,225,200.00
Planned Purchases, Retail:
% $ Retail Buyingcategory: Simulation Vendor Total Purchases Classification Focus Product Men’s Accessories ALBERTUS SWANEPOEL (Hats) 10% $4,922,520 Bags Assortment Plans Scarves ARALDI (Bags) Fall Winter2016 7% $3,445,764 Scarves Bags DRIES VAN NOTEN (Belts & scarves) 10% $4,922,520 Hats OLIVER PEOPLES (Sunglasses) 9% $4,430,268 Eyewear Hats SIMONNOT GODARD (Belts) 4%(Scarfs, $1,969,008 Belts Focus Product Category: Men's accessories bags, hats, eyewear, belts) Eye wear SMOKE X MIRRORS (Sunglasses) 7% $3,445,764 Total Planned Purchases, Retail: Belts $49,225,200.001% VIANEL (Hats) $492,252 WANT LES ESSENTIELS (bags, backpacks) 12% $5,907,024 Others (Saint Laurent, Maison Margiela,Thom Browne) 40% $19,690,080 Planned Purchase Retail: $ 49,225,200.00 % $ Total 100% $49,225,200 Vendor ALBERTUS SWANEPOEL (Hats) ARALDI (Bags) DRIES VAN NOTEN (Belts & scarves) OLIVER PEOPLES (Sunglasses) SIMONNOT GODARD (Belts) SMOKE X MIRRORS (Sunglasses) VIANEL (Hats) WANT LES ESSENTIELS (bags, backpacks) Others (Saint Laurent, Maison Margiela,Thom Browne)
Total
Total 10% 7% 10% 9% 4% 7% 1% 12% 40% 100%
Purchases $4,922,520 $3,445,764 $4,922,520 $4,430,268 $1,969,008 $3,445,764 $492,252 $5,907,024 $19,690,080 $49,225,200
Classification Bags Scarves Hats Bags Classification Eyewear Backpacks Belts Tote BagsTotal
Briefcases Messengers Pouch
Total
Bags Classification Backpacks Tote Bags Briefcases Messengers
% Total 55% 15% 12% 15% 3% 100%
% Total 45% 25% 10% 15% 5% 100%
$ Purchases $27,073,860 $7,383,780 $5,907,024 $7,383,780 $1,476,756 $49,225,200
% $ Total Purchases 55% $27,073,860 15% $ $7,383,780 12% $5,907,024 Purchases 15% $7,383,780 $12,183,237 3% $1,476,756 $6,768,465 100% $49,225,200
$2,707,386 $4,061,079 $1,353,693 $27,073,860
% Total 45% 25% 10% 15%
$ Purchases $12,183,237 $6,768,465 $2,707,386 $4,061,079
03 Mock up Tobe Report with color inspiration for Autumn-Winter 2017/2018. The report is used by companies to make color decisions; Moreover, It provides a fresh eye approach, gives direction regarding aesthetics and global perspective to your design. The book is a complete insight to global color trends with Panton shades and how you can wear those colors from runway to street style. I came up with all the color stories and collages to give Tobe Report an interesting and youthful look.
TOBE REPORT A/W 2017/2018 COLOR STORY
https://www.wgsn.com/ http://designspiration.net/ https://www.pinterest.com/
TOBE REPORT A/W 2017/2018 COLOR STORY
https://www.wgsn.com/
http://designspiration.net/
https://www.pinterest.com/
TOBE REPORT A/W 2017/2018 HOW SHE WEARS IT - STREET STYLE
https://www.wgsn.com/ http://designspiration.net/ https://www.pinterest.com/ http://www.vogue.com/fashion-shows http://www.harpersbazaar.com/fashion/street-style/
TOBE REPORT A/W 2017/2018 COLOR STORY
https://www.wgsn.com/
http://designspiration.net/
https://www.pinterest.com/
TOBE REPORT A/W 2017/2018 HOW SHE WEARS IT - ON RUNWAY
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“At the heart of photography is a personal vision and distinct point of view. It is a way of seeing, a perspective.” - SCAD. My work plays with a unique point-of-view through styling, perspectives, angles and techniques. Photography style I lean more towards is editorial photography. My compositional studies are beyond body appearance or structure; it’s the story it tells through its movement and the space it surround itself with.
01 The objective behind the shoot was to capture the product (shoes). I worked with a team in production of the product as well as its marketing. The concept was to create a sandal that is made with recycle materials for Acacia’s Ready-to-wear collection. The shoot was done in Savannah. GA. The idea of the shoot was to reflect the aesthetic of the brand through its new sustainable shoes. The product shoots used in both print and digital publications.
ACACIA swim wear website mock-up with the product shoot
02 THESE DAYS IN HONG KONG
THESE DAYS IN HONG KONG: Editorial shoot was a mix of styling and art direction. I photographed the model in a way that showcases her personality and the city she calls her home (HK). The compositions are mostly from the extreme top or bottom; the intension was to enhance angles and shape within the photograph. The angular posture and the grid architecture of Hong Kong turns the whole composition into an architectural structure.
Magazine mock-up Model: Claudia Cloud San
Dress: Mango Model: Claudia Cloud San
Model: Claudia Cloud San Dress: Mango Shoes: Zara
Dress: H&M Shoes: YSL Clutch: ASOS Model: Claudia Cloud San
Jewelry: Zara Model: Claudia Cloud San
Jacket: Faux Fur Model: Claudia Cloud San
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I am a very visual person and i want my work to tell a story rather than the description underneath. This was all possible by the art of ‘Art Direction.’ As an art director, I have to overall develop a style and tone desired for each project and envisioning a storyline. It is collaborative project between an artists, illustrator, graphic designer and set developer.
01 CAMPAIGN SHOOTS: RICK OWENS, SUPREME, GIVENCHY
The objective behind the shoot was to capture the aesthetic of the luxury brands. The mock-up advertisement was art directed as truly to brands personality yet keeping it new and innovative. I took the essence of each brand’s collection, mood, imagery and converted them into an editorial magazine spreads.
AMEN
/ɑːˈmɛn,eɪˈmɛn/ Uttered at the end of a prayer or hymn, meaning ‘so be it’ THE ADVERTISEMENT IS BASED ON THE CONCEPT AMEN , IT PORTRAYS THE MOVEMENT AND EMOTIONS ATTACHED WITH LOVE AND THE SOUL. Instagram Mock-up
02 LOVE MAGAZINE ART DIRECTION (MOCK-UP)
This issue of LOVE is about cultural obsessions. We talked to many amazingly talented individuals about what they’re working on and what their cultural obsessions are. From social media to Fuji water we attempt to scratch the surface of a generation defined by technology. If you don’t know you’re probably wondering what cultural obsession even means. We asked many of the people in this issue that same question. My definition would be simply something that any one culture (or person from that culture) might be obsessing over in their daily life. I worked as an art director for this magazine. My role consisted of concept development, photo shoots, location research, styling mood boards and directing the whole shoot with the help of the photographer and stylist. This project was collaboration with designers, photographers and models. The magazine consist of 7+ interviews and editorial stories both fashion and beauty.
ARM CANDY Collaboration with accessory design student.
DISTORTED When tape and string are used in studio to portray pop culture’s plastic surgery obsession.
DISTORTED Obsession with slang IT words #onfleek
TRANCE TRANCE
Younger generations seems to typically have the reputation of daydreamers. Stories of fantasy and ideal worlds captivate the minds of almost everybody, but especially adolescents. If a vivid imaginations considered a good thing, why are daydreamers considered spacey or as slackers? Why is talking about dreams almost taboo and done on almost excusively intimate terms? Children are often asked “What do you want to be when you grow up?” Sp naturally, the imagination starts churning and thoughts of the coolest thing a six year old knows about start rolling through their mind- and somethings relating to that amazing thing is likely to be the given answer. It easy how the creative mind starts to develop in children as they experience so many new things. Why is this behavior encouraged then discouraged later? Some dream of equality, some dream of success, some are consumed about the future and the wish for true happiness. What do you dream of? It’s not common to discuss dreams openly in society, and that seems to be centered around fear. Fear of being judged, fear of failure, fear of appearing foolish. Daydreaming can be beneficial despite negative connotation. It can create drive and boost creativity. It’s a form of meditation and can also increase energy levels. Many people daydream for many different reasons. Some might do it to escape reality or a monotonous task, other might simply fall into daydream with little effort. Whatever the reason, getting lost in curious thoughts might be exactly what’s needed. The shoot revolved around the idea of modern daydreaming. We made very specific creative decisions ranging from the photographers, the models, to the styling. The location is the beautiful Hamilton Turner Inn in Savannah. Laura Beckerdite used one of her favorite technique to give the pictures the dreamy quality wanted to portray. The models, Lauren and Patricia represent “diverse” youth- Lauren grew up in Georgia and Patricia was raised in Venezuela. Even though so may people have different backgrounds, we’re far more a like than we might believe. Dare to dream.
References About Acne Studios. (n.d.). Retrieved November 02, 2016, from http://www.acnestudios.com/about/about.html Corporate social responsibility. (n.d.). Retrieved November 02, 2016, from http://www.acnestudios.com/hk/en/ about/csr.html The Wharf (Holdings) Limited. (n.d.). Retrieved November 14, 2016, from http://www.wharfholdings.com/eng/ about_overview_hc.html Spring Summer 2017. (n.d). Retrieved NOVEMBER 11, 2016, From https://www.wgsn.com/content/board_viewer/#/135720/page/1 Shang, A. (2016). Spring 2017 Tokyo Trend: Matching Sets. Retrieved November 14, 2016, from http://wwd.com/ fashion-news/trends/spring-2017-tokyo-trend-matching-sets-10689922/ Social media Usage in Hong Kong – Statistics and Trends. (n.d.). Retrieved November 14, 2016, from http://www. go-globe.hk/blog/social-media-hong-kong/ H. (2016). Acne Studios SS17 Womenswear Runway Collection Paris Show. Retrieved November 14, 2016, from http://www.instylelook.com/womenswear/acne-studios-ss17-runway-paris/ http://hong-kong-economy-research.hktdc.com/business-news/article/Hong-Kong-Industry-Profiles/Clothing-Industry-in-Hong-Kong/hkip/en/1/1X000000/1X003DCL.htm HK Economy | HKTDC Research. (n.d.). Retrieved November 14, 2016, from http://hong-kong-economy-research. hktdc.com/ India Mahdavi Bishop. Retrieved November 14, 2016, from http://www.india-mahdavi.com/65/mobilier/bishop. html Spring 2017 Runway Trends; Best Accessories, Retrieved November 14, 2016, from http://www.vogue. com/13493288/spring-2017-runway-trends-best-accessories/ Alexander Wang. Retrieved November 02, 2016, from http://www.vogue.com.au/celebrity/designers/alexander+wang,359 Yarger, Lynn. How to Succeed in Fashion Without Trying Too Hard. Retrieved November 02, 2016, from http:// www.wsj.com/articles/SB10001424127887324678604578340402927911328 Lawson-Livingstone, C. (2016, October 02). Fashionisers. Retrieved November 16, 2016, from http://www.fashionisers.com/fashion-news/acne-studios-spring-2017-rtw/ Alexander Wang Biography. (n.d.). Alexander Wang | #BoF500 | The Business of Fashion. Retrieved November 16, 2016, from https://www.businessoffashion.com/community/people/alexander-wang Fernandez, Stella. (2016). Acne Studios SS17 Womenswear Runway Collection Paris Show. Retrieved November 16, 2016, from http://www.instylelook.com/womenswear/acne-studios-ss17-runway-paris/ Harilela, D. (n.d.). Japanese designer Yasuko Furuta of Toga mixes it up with vintage. Retrieved November 16, 2016, from http://www.scmp.com/lifestyle/fashion-watches/article/1309184/japanese-designer-yasuko-furuta-toga-mixes-it-vintage