Milk shirts book

Page 1



MILK SHIRTS

OUR STORY

M

Milk Shirts is a Hong Kong based men’s luxury apparel brand that specializes in men’s dress and casual shirts. Our approach at Milk is to marry contemporary design with informed aspects of traditional craftsmanship to produce shirts that are truly best in class. We live by the belief that a few well-made items are better than many that are not. Our goal is to make garments with exceptional fit and quality, that can be worn in any setting and most importantly shirts that are made to last. We cater to a patron of discerning gentlemen whose lifestyle is a revolving door of work and play. One who appreciates craftsmanship, uniqueness and cares enough to express these values through their clothes.


ABOUT THE FOUNDER

SHEETAL PRITMANI

“IT’S THE ONLY THING I ALWAYS DREAMED OF, THAT I’M SURE ABOUT. I ONLY EVER WANTED TO BE A DESIGNER.” - Sheetal Pritmani Sheetal Pritmani; who was born and raised in Hong Kong and trained at London College of Fashion. She went on to intern with Stella McCartney and Markus Lupfer in London, having begun designing clothes for women. It wasn’t long before she discovered that a far more interesting challenge lay just across the gender line: Men’s luxury shirts. “I believe there is a huge untapped market of fashion conscious gentlemen looking for attention to detail and genuine quality; shirts that can be worn time and time again. That, combined with our primary focus on ensuring every customer that becomes a ‘Milk Man’ is satisfied with not only our product, but our service too. Being a small business really allows us that flexibility. That is what really drives me to do what I do, everyday. “


DETAILS

ITALIAN FABRICS CANVASSED INTERLINING MOTHER-OF-PEARL BUTTONS

Each shirt is crafted from hand picked top-of-the-line Italian fabrics in the hands of master tailors with decades of experience. Our attention to detail is not only confined to fabric sourcing. Our collars, cuffs and plackets are fused with a unique canvassed interlining to keep them sturdy, with the touch of opulent mother-of-pearl buttons to finish each shirt.


Collars & Cuffs fused with premium Swiss lining Narrower Shoulders

MILK SHIRTS DNA

FABRICS ESSENTIALS 80S - 100S EUROPEAN COTTONS PREMIUMS 120S-140S

Single Needle Stitching

Cross-stitched mother of pearl buttons // Hand- Stitch signature ‘M’ button 20 Stitched/ Inch YES! We’ve counted!


MILK SHIRTS

THE COLLECTION

When the last traces of spring and her cool breezes disappear, when heavy coats and long sleeves shirts are swapped for colourful linen shirts, the Italian summer has arrived. A season of joy, a season of love, a time of holidays at the seaside where boats sail out into the emerald seas meeting the almost teal coloured sky to catch the smell of salty water and summer flavours.


MILK SHIRTS

STYLES

Portofino MARP

Capri

Ravello USD185

MSRP

USD185

MARP

USD185


MILK SHIRTS

TIMELESS LUXURY MADE-TO-MEASURE HANDMADE ELEGANCE VALUE CLASSIC COMFORT SARTORIAL UNDERSTATED SOPHISTICATION


MILK SHIRTS

FABRICS

A curated range of fabrics sourced from the top mills such as Cotonoficio Albini, Thomas Mason, Testa S.p.a to name a few. Shirts can be ordered in any style, fabrics & colours.

FABRICS The essential breathable summer fabric has been keeping men comfortably stylish and literally cool for centuries. Soft to touch, this fabric gets more comfortable with every wash.

White

Lemon Chambray

Pink

Baby Blue Chambray

Lt. Blue

LIGHT LINEN

Cobalt


FABRICS

LINEN COTTON

Blend in. Stand out. This weave creates subtle texture, and gives the fabric the look of linen while staying crisp and clean

Slate Grey

WIDE STRIPE //

Red

Lt. Blue

Ice Blue

Indigo

DOUBLE STRIPE //

Indigo

Blue Yellow

Blue Green

Blue Red

Blue Indigo


MILK SHIRTS

SIZE CHART

LINEN SHIRT SPEC // SMALL

MEDIUM

LARGE

Extra LARGE

15 35 SMALL 41.5 38.5 15 28.75 35

15.75 35.5 MEDIUM 43.5 40.5 15.75 29.5 35.5

16.5 36 LARGE 45.5 43 16.5 30 36

17.5 Extra36.5 LARGE 47.5 45 17.5 31 36.5

SMALL

MEDIUM

LARGE

Extra LARGE

USA (inch) Europe (cm) Japan (cm)

14.5 - 15 37 - 38 SMALL 37 - 38

15.5 - 15.75 39 - 40 MEDIUM 39 - 40

16 - 16.5 41 - 42 LARGE 41 - 42

17 - 17.5 43 - 44 Extra LARGE 43 - 44

USA (inch) Europe (cm) Japan (cm)

14.5 - 15 37 - 38 37 - 38

15.5 - 15.75 39 - 40 39 - 40

16 - 16.5 41 - 42 41 - 42

17 - 17.5 43 - 44 43 - 44

Collar Sleeve Chest Waist Collar Back length Sleeve Chest Waist Back length

INTERNATION COV //

41.5 38.5 28.75

43.5 40.5 29.5

45.5 43 30

47.5 45 31


MILK SHIRTS

CONTACT INFORMATION WHERE FEATURED

info@milkshirts.com milkshirts.com/ instagram.com/milkshirts/



Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.