Engaging the Academic Advising Needs of Generations Y & Z: Adapting the Seven Principles of Best Practices for Undergraduate Education Jarrod E. Patterson, Ed.D. Department of English & Foreign Languages College of Education, Humanities, & Behav ioral Sciences
Workshop Objectives
❑ Facilitate a discussion about Generations Y and Z ❑ Introduce Chickering & Gamson's Seven Principles for Good Practice in Undergraduate Education ❑ Present practical applications of the Seven Principles that can used to engage both Generation Y & Z advisees
Session #1 Objectives
Background on the presentation topic Present the theoretical framework for the discussion Discuss the characteristics of Generations Y & Z
Background Institutions of higher education are at a crossroads Greater contributions to the national economic achievement College graduates as contributors to the economy Financial aid funding
Pedagogical shift in higher ed Greater emphasis on retention Growing number of Gen Zers
Purpose
 The purpose of this workshop is to present Chickering and Gamson’s Seven Principles for Good Practice in Undergraduate Education and demonstrate how the principles can be adapted to address the unique needs of both Generations Y & Z through the delivery of academic advising by academic advisors, primarily faculty advisors.
Theoretical Framework Framework: a basic structure underlying a system, concept, or text
Tinto's "Theory of College Student Departure" (1987)
Rooted on Durkheim's "Theory of Suicide" Colleges/universities are microcosms of society Student departure is impacted by the level of interaction with other members inside of the academic community Students who are engaged academically and socially are more likely to remain [in college].
Astin's "Theory of Involvement" (1970)
ď‚š Students learn by being involved.
What do both theories have in common?
An emphasis on ENGAGEMENT
Why the emphasis on engagement?
Retention/persistence Student success College completion Financial aid funding
How well do you know Generations Y & Z?
Generation Y
01
02
03
04
Also known as Millennials, Gen Y, or Gen Yers
Follow Generation X and precede Generation Z
Born after 1980 (1981-1996)
Term was coined in 1982 when the first group was in preschool
• Ages 22-37
Generation Z
01
02
03
04
05
Also known as Post-Millennials, Gen Z, or Gen Zers
Follow Generation Y
Born after 1994 (19952013)
Post 9/11 Generation
Most diverse and multicultural
• Ages 5-32
Generation Y vs. Generation Z
Tech-savvy
Tech-innate
Slackers
Active volunteers
Tolerant of others
Accepting of others
Multicultural
Mixed race and gender
Communicate with text
Communicate with images (emojis/GIFs)
Share things
Create things
Now-focused
Future-focused
Optimists
Realists
Want to be discovered
Want to work for success
Team-oriented
Collective conscious
Dependent
Self-reliant, independent
Low self confidence
Judiciously transparent
Radically transparent
Generation Y&Z Similarities
Technologyinclined
Multi-taskers
Innovative
Educated
Generation Y & Z Lifestyles: Most Used Devices Generation Y
Generation Z
Desktop computer-16.4
Smartphone-15.4
Smartphone-14.8
TV-13.2
TV-14.8
Laptop-10.4
Generation Y & Z Lifestyles: Top Social Media Sites Used Daily Generation Y
Generation Z
YouTube
SnapChat
SnapChat
GroupMe
Generation Y Lifestyles: How they want to be reached
1 Email
2 Social Media
3 Regular mail
Generation Z Lifestyles: How they want to be reached
Social Media
Online ads
Ourdoor ads
Generation Y & Z: Hours of TV Viewing
Gen Y: 14.8 hours Vs. Gen Z: 13.2
Why does all this matter?
A TSUMANI IS COMING!!!
2 BILLION Generation Zers U.S. ranked third (behind India and China)
Almost 400000 births a day 25% of U.S. Population are Generation Zers Will be entering college in large numbers