Audience Analysis 2018
Jody Jones - CETL Workshop June 2018 Teaching Strategies for the AAMU Student Department of English & Foreign Languages jody.jones@aamu.edu jonesaamu@gmail.com
Audience Analysis Activity Ron is running for SGA president at Alabama A&M University. He wants to promote more involvement in campus activities and advocate for healthier food choices in the cafeteria. He would also like to create a podcast that makes students more aware of the initiatives the SGA is working on. He is scheduled to give a speech to announce his candidacy. Help Ron prepare for his speech by creating a composite of the AAMU student based on the demographic and psychographic information listed below. Then, develop ideas on how Ron might approach the audience with his ideas.
Demographic Information Gender Religion Cultural Background Rural/Urban Ethnicity Group Affiliation
Psychographic Information Likes/Dislikes Interests Shopping Habits
Jody Jones - CETL Workshop June 2018 Teaching Strategies for the AAMU Student Department of English & Foreign Languages jody.jones@aamu.edu jonesaamu@gmail.com
Mobile Learning Activities
Back Pocket Activities - Use as tool to help students review a concept or take a quiz prior to or after a lecture.
Exam Blog - Have students create the questions for the exam and give the answer on a google document.
Online Study Hall - Post a questions in a discussion forum and let students answer the questions.
Crowd Sourced Notes - Have students write notes based on course notes with instructor review.
Mobile Learning Resources Poll Everywhere - Create real time polls (free account; upgrade for a fee). Kahoot - Team based speed game where students can use their mobile devices to answer multiple choice questions IDDBlog - DePaul University Instructional technology site Mentimeter - Real time presentation with audience interaction (free or $5 per month; create free account) Peer Grade - Peer grading app where students can give feedback and rate peers feedback Padlet - Collaborative presentation resource; free or $9 per month Classkick - Teacher creates an assignment and tracks students progress in real time
Checklist and Guidelines for Assignments
Checklist for Designing Effective Assignments*
□ What is the primary purpose of the writing assignment? (To answer a question? To state a position? To solve a problem? To recommend a course of action? To make a value judgment?)
□ What activities have been scheduled to assist students in selecting and approaching an appropriate topic?
□ What methods are students expected to use in completing the assignment? (Are they expected to apply methods that they have learned in the course?) Have students been given practical opportunities to learn how to apply those methods?
□ What kinds of information do you want students to include in their writing? Are there specific expectations about how much information they are expected to include? Where and/or how are students expected to obtain this information? (From the textbook? The library? The Internet? Interviews? Surveys? Observations?) Does the assignment explicitly require students to consider and respond to counterarguments and counterevidence?
□ How are the students expected to organize their writing and have those expectations been explicitly conveyed?
□ What role do you want the students to assume in their writing? (The role of “professional-intraining”? Layperson? Text-processor?)
□ Who is the intended audience for the students’ writing? (The teacher? Fellow students? A decision-maker? A lay or expert audience?)
□ Does the assignment include opportunities for pre-draft writing (freewriting, note taking, outlining, etc.) prior to the submission of a first draft?
□ What in-class and out-of-class activities have been scheduled to help students complete the assignment successfully?
□ Will students receive feedback on their drafts? Who will provide the feedback? Have peer readers been given sufficient guidance to provide meaningful feedback?
□ Have students been provided an explicit statement of the criteria that will be used to evaluate their writing?
Guidelines for Helping Students Learn from Assignments 1. Provide early guidance before students produce drafts. Put more time into guiding the beginning of the thinking/planning/writing process. Provide feedback on student writing early in the course. 2. Use preparatory assignments to enable students to master the skills they will need to complete the assignment successfully. 3. Lead students through the process and methods they should use, rather than merely relying on written or oral descriptions of that process. 4. Guide peer response to ensure that they know how to help one another. 5. Sequence assignments so that students can incorporate feedback in subsequent assignments.
* The suggestions in this checklist and guidelines are adapted from research findings published in Walvoord & McCarthy, Thinking and Writing in College. A Naturalistic Study of Students in Four Discipline.
Four Corners Value Statements
Four Corners Value Statements ●
Acts of protest are the best way to address social problems.
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Only public, in-person demonstrations (such as marching, sit-ins, picketing, or rioting) can be considered acts of protest.
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Acts of protest should be confrontational and cause people to feel uncomfortable or inconvenienced.
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Online expression is an equally valid form of protest as in-person demonstrations.
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Acts of protest in the 1960s were more effective than acts of protest today.
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Private acts or statements (those not published or broadcast to a significant number of people) can be considered acts of protest.
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Non-verbal acts such as hairstyle and clothing can be considered forms of protest.
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Any statement that addresses social problems or expresses a desire for social change is an act of protest.
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Popular music, television, and film are effective avenues for protest.
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Acts of protest lose their value if the person behind them is found to be hypocritical or self-serving.
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Protesters who throw rocks at or antagonize police are no longer protesters.
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Protesting is the most effective way to bring about meaningful change.
Mobile Learning Lists
Teaching Strategies for the AAMU Student Jody Jones - CETL Workshop June 2018
Mobile Learning Activities
Back Pocket Activities - use as tool to help students review a concept or take a quiz prior to or after a lecture.
Exam Blog - have students create the questions for the exam and give the answer on a google document.
Online Study Hall - Post a questions in a discussion forum and let students answer the questions.
Crowd Sourced Notes - Students write notes based on course notes and the instructor reviews.
Mobile Learning Resources Poll Everywhere - Create real time polls ( free account but can upgrade for a fee. Kahoot - team based speed game where students can use their mobile devices to answer multiple choice questions. IDDBlog - DePaul University Instructional technology site Mentimeter - Real time presentation with audience interaction (free or $5 per month; create free account) Peer Grade - Peer grading app where students can give feedback and rate peers feedback.
Understanding Protest
Understanding Protest Definitions of Protest Oxford English Dictionary - A statement or action expressing disapproval of or objection to something: an organized public demonstration expressing strong objection to a policy or course of action adopted by those in authority (www.oxforddictionaries.com) Merriam Webster - something said or done that shows disagreement with or disapproval of something; an event at which people gather together to show strong disapproval about something (www.merriamwebster.com) Wikipedia - A protest (also called a remonstrance, remonstration or demonstration) is an expression of bearing witness on behalf of an express cause by words or actions with regard to particular events, policies or situations. Protests can take many different forms, from individual statements to mass demonstrations. Protesters may organize a protest as a way of publicly making their opinions heard in an attempt to influence public opinion or government policy, or they may undertake direct action in an attempt to directly enact desired changes themselves.[2] Where protests are part of a systematic and peaceful campaign to achieve a particular objective, and involve the use of pressure as well as persuasion, they go beyond mere protest and may be better described as cases of civil resistance or nonviolent resistance.[3] (www.wikipedia.com) Examples of protests for discussion Occupy Wall Street Montgomery Bus Boycott Protests by Suicide March on Washington Acts of Civil Disobedience Tiananmen Square Storming of the Bastille Boston Tea Party Mos Def’s Act of Protest - Waterboarding Campus Protests - removing names from buildings and statues, restrictions on clothing, Black Lives Matter, hunger strikes, athletes refusing to play, etc. Terms to Know Civil disobedience Non-violent action Resistance Freedom of Assembly Freedom of Speech