Media kit 2011
Seven Shades of black
art / design / music fashion /photography
W
e believe in substance. We don’t believe
issue. They believe in our ideology. Who wouldn’t ?
youth that we don’t try to act young. We are young.
in filling out the magazine with pages
Throughout both issues of the magazine, we have
We know what fellow young people want. We go to
full of images; That’s boring, dull,
managed to find obscure young talents who are
universities or college in either the UK or the US; we
superficial, fake. That’s not what we believe here
held in high regard within their respected industries,
know what interests our age group because we are
at Seven Shades of Black. We believe in quality,
whether it should be art, photography or music. We
the age group the magazine is aimed at. We know
substance and opinion. Here at Seven Shades of
want to give exposure to the talent of the future, the
what we want, so do our readers.
Black we all hold this opinion. It’s deeply imbedded
next big thing. Already, one of the illustrators that
within the foundations of the magazine.Our readers
we interviewed in our first issue, Rose Wong, has
deeply appreciate our point of view, thata a magazine
started to turn heads with her work in the online
shouldn’t be just filled with images, unlike most art &
world. She got the exposure of 17,000 readers with
music magazines It’s the reason why we continue to
our first issue. We are able to elevate her talent to
grow at a very fast rate. It’s also the reason why we
the next level. All our writers are young, talented and
have managed to grab the attention of internationally
are deeply knowledgeable within their respected
renowned artists, djs and photographers for our third
field of expertise. It is because of our collective
We are global
A
From east to west people have read our magazine
lthough we are based in the fair city of
As mentioned previously, we are an international
London, this doesn’t limit our reach to the
magazine. No one can doubt this. Name any
readers of the world. Unlike traditional
country and I’m pretty sure we have readers there.
printing techniques, where you print a thousand
The US and the UK are where most of our readers
copies & distribute within your city or nation. We
live. On the map above you can view which nations
are limitless. If there is an internet connection in
our loyal readers come from.
any corner of the earth, you can reach us. Simple as that.
57% of our readers are in the 18 - 24 age bracket16% of our readers are in the 25 - 34 age bracket
Although we have a huge international following
14.1% of our readers are in the 13 - 17 age bracket
developing, we are working hard to cement our
53% of our total readership are female while the
place within the UK’s major cities. London is fast
remaining 47% are male
becoming our hub. We are planning a number
of advertising campaigns within the city. With our growing reputation we now able to associate ourselves with art and music events. Along with London, cultural cities such as Manchester and Liverpool have started to take note of us, with a fan base steadily growing on its own.
Issue one - Over 17,000 readers in three months issue two - over 10,000 reader in one month projected to reach 25,000 readers in three months issue three- projecting to reach 33,000+ readers
We are the future
readers can reach your social network sites, products & website with a single click Read Issue the second issue for free here !
Follow us on :
W
e have a huge advantage over the
compete with awkward QR codes, and how often do
printed media. Ask yourself, how useful
you see a person use those ?As we all know social
is a printed advertisement ?If a reader
networks are a huge part of daily life for consumers
likes a product, they have no way to follow up on
and are hugely important for brands. We can add
their interest without manually looking for the product
those links onto the advertising page. Just like our
online or in stores. In all likeliness, they will turn a
poster above, it is multi-functional. You can access
few pages and forget about the product all together,
a variety of information from it: Facebook, Twitter,
not the best system in the world is it ?
Youtube, Tumblr, the magazine itself and the network.
We can hyperlink each detail within the magazine,
Test it out yourself, click on any icon within thetest
so that with one click, the reader can be on any
advertisement for the magazine.
specific page that you wish.Not only that, we have the capability for multiple hyperlinks within a page. A product, social network, or website in one single page.Printed mediums can’t do this, it can only
Readers can access a variety of sites with a single click on an add Facebook, twitter, youtube, offical websites, web stores are all a click away
Seven shades of black - three
F
the musicans we have
ollowing the success of the first two
Aeroplane
issues, we have found it much easier for
Mount Kimbie
musicians to accept our off for features
Tokimonsta
confirmed for interviews
and interviews.They want to be featured within
Munk
the magazine; they can see that we are serious
Daniel Wang
have 106,217 combined
about what we do and are making a success
Jacques Renault
of the magazine.
Oriol
Issue Three will see a huge leap in the quality
fACEBOOK FANS
of the people we have (remove) interviewed
Along side We are working towards a major
If other interviews work
within the issue. We have managed to gain
interview with Busy P and Carte Blache. They
interviews with huge international names within
have a combined total of 118,181 facebook
out, this could rise to
their respected genre. The list that follows are
fans, exposure like this would send out stats
the musicians we have already interviewed or
sky rocketing.
have agreed to let us interview them. They have a combined total of over 106,217 facebook
The stats that you have just read do not show
fans. One single wall post to their fans could
any of the musicians Twitter stats.
see the views for the magazine far surpass our expectations. Artists include:
224,000 facebook fans think of the exposure
Other feature in the issue interview with atleast retro film review two talented up-andcoming illustrators fashion articles At least one interview Music articles along with a photographer with reviews alongwith another one featuring
seven shades online O our online presents
where our magazine breathes, lives and grows
ur magazine, as you know by now, is based solely on the internet. We
are constantly updating our social
media websites, such as Facebook and Twitter, but our main tool on the web is Tumblr.
Why focus on Tumblr ? Simple. Facebook is starting to fade out. The stats don’t lie. In the UK alone, facebook suffered 100,000 deactivated accounts in May. This is why Tumblr is where our magazine is focused on. Tumblr’s popularity is growing with ease every week. Tumblr is the future, just like us. With 1,700+ users following our main blog, we are now experiencing a number of new followers everyday. On there, our followers can take in our culture, tastes and style. They can live and breathe the magazine. There, our loyal followers can read the magazine and see our Facebook link. When our image gets reposted on another blog, any clicks on the images takes the viewer back to our blog. This leads us to create many new fans and thousands of readers a month. This wasn’t enough to satisfy us though, we created the Seven Shades Network. The Seven Shades Network is part of our concept to grow our influence in the Tumblr blogging network. It is allowing us to generate new magazine readers but also it finds the type of arts & music loving our publication craves for. The network is crafted from specially selected blogs the we think represent the magazine well. They then have a widget on their site which enables all of their hundreds or thousands of followers to view the magazine.
Rates and specs these are the
Magazine Rates
Pounds Dollars
Euros
introductory rates for
Inside front cover
750
1,230
860
the third issue , prices for
Double Page
550
902
630
the future issues will
Single Page
450
740
515
increase
Half Page
250
410
285
Third Page
200
330
230
Dimensions
Images
Sending ads
Single page - 8.85” W 11.81” H
Visuals are preferred to be CMYK , but other
Preferred file type for the ads are PDF. If
Double Page - 17.7” W 23.62” H
formats are fine. All art must be at least 300 dpi.
InDesign is used please make sure the fonts
Half Page - 4.425” W 5.9” H
IMPORTANT - Any hyperlinks to any sites
are converted into outlines & are saved for CS4.
Third Page - 2.952 W 3.93” H
within the page must be clearly stated in an
Email all the information to
No bleed or trim requiered
attachment along side the destination for the
7shadesmagazine@gmail.com
entire page or the destination for particular areas within a page.