Seven Shades of Black - Media Kit

Page 1

Media kit 2011


Seven Shades of black

art / design / music fashion /photography

W

e believe in substance. We don’t believe

issue. They believe in our ideology. Who wouldn’t ?

youth that we don’t try to act young. We are young.

in filling out the magazine with pages

Throughout both issues of the magazine, we have

We know what fellow young people want. We go to

full of images; That’s boring, dull,

managed to find obscure young talents who are

universities or college in either the UK or the US; we

superficial, fake. That’s not what we believe here

held in high regard within their respected industries,

know what interests our age group because we are

at Seven Shades of Black. We believe in quality,

whether it should be art, photography or music. We

the age group the magazine is aimed at. We know

substance and opinion. Here at Seven Shades of

want to give exposure to the talent of the future, the

what we want, so do our readers.

Black we all hold this opinion. It’s deeply imbedded

next big thing. Already, one of the illustrators that

within the foundations of the magazine.Our readers

we interviewed in our first issue, Rose Wong, has

deeply appreciate our point of view, thata a magazine

started to turn heads with her work in the online

shouldn’t be just filled with images, unlike most art &

world. She got the exposure of 17,000 readers with

music magazines It’s the reason why we continue to

our first issue. We are able to elevate her talent to

grow at a very fast rate. It’s also the reason why we

the next level. All our writers are young, talented and

have managed to grab the attention of internationally

are deeply knowledgeable within their respected

renowned artists, djs and photographers for our third

field of expertise. It is because of our collective


We are global

A

From east to west people have read our magazine

lthough we are based in the fair city of

As mentioned previously, we are an international

London, this doesn’t limit our reach to the

magazine. No one can doubt this. Name any

readers of the world. Unlike traditional

country and I’m pretty sure we have readers there.

printing techniques, where you print a thousand

The US and the UK are where most of our readers

copies & distribute within your city or nation. We

live. On the map above you can view which nations

are limitless. If there is an internet connection in

our loyal readers come from.

any corner of the earth, you can reach us. Simple as that.

57% of our readers are in the 18 - 24 age bracket16% of our readers are in the 25 - 34 age bracket

Although we have a huge international following

14.1% of our readers are in the 13 - 17 age bracket

developing, we are working hard to cement our

53% of our total readership are female while the

place within the UK’s major cities. London is fast

remaining 47% are male

becoming our hub. We are planning a number

of advertising campaigns within the city. With our growing reputation we now able to associate ourselves with art and music events. Along with London, cultural cities such as Manchester and Liverpool have started to take note of us, with a fan base steadily growing on its own.

Issue one - Over 17,000 readers in three months issue two - over 10,000 reader in one month projected to reach 25,000 readers in three months issue three- projecting to reach 33,000+ readers


We are the future

readers can reach your social network sites, products & website with a single click Read Issue the second issue for free here !

Follow us on :

W

e have a huge advantage over the

compete with awkward QR codes, and how often do

printed media. Ask yourself, how useful

you see a person use those ?As we all know social

is a printed advertisement ?If a reader

networks are a huge part of daily life for consumers

likes a product, they have no way to follow up on

and are hugely important for brands. We can add

their interest without manually looking for the product

those links onto the advertising page. Just like our

online or in stores. In all likeliness, they will turn a

poster above, it is multi-functional. You can access

few pages and forget about the product all together,

a variety of information from it: Facebook, Twitter,

not the best system in the world is it ?

Youtube, Tumblr, the magazine itself and the network.

We can hyperlink each detail within the magazine,

Test it out yourself, click on any icon within thetest

so that with one click, the reader can be on any

advertisement for the magazine.

specific page that you wish.Not only that, we have the capability for multiple hyperlinks within a page. A product, social network, or website in one single page.Printed mediums can’t do this, it can only

Readers can access a variety of sites with a single click on an add Facebook, twitter, youtube, offical websites, web stores are all a click away


Seven shades of black - three

F

the musicans we have

ollowing the success of the first two

Aeroplane

issues, we have found it much easier for

Mount Kimbie

musicians to accept our off for features

Tokimonsta

confirmed for interviews

and interviews.They want to be featured within

Munk

the magazine; they can see that we are serious

Daniel Wang

have 106,217 combined

about what we do and are making a success

Jacques Renault

of the magazine.

Oriol

Issue Three will see a huge leap in the quality

fACEBOOK FANS

of the people we have (remove) interviewed

Along side We are working towards a major

If other interviews work

within the issue. We have managed to gain

interview with Busy P and Carte Blache. They

interviews with huge international names within

have a combined total of 118,181 facebook

out, this could rise to

their respected genre. The list that follows are

fans, exposure like this would send out stats

the musicians we have already interviewed or

sky rocketing.

have agreed to let us interview them. They have a combined total of over 106,217 facebook

The stats that you have just read do not show

fans. One single wall post to their fans could

any of the musicians Twitter stats.

see the views for the magazine far surpass our expectations. Artists include:

224,000 facebook fans think of the exposure


Other feature in the issue interview with atleast retro film review two talented up-andcoming illustrators fashion articles At least one interview Music articles along with a photographer with reviews alongwith another one featuring


seven shades online O our online presents

where our magazine breathes, lives and grows

ur magazine, as you know by now, is based solely on the internet. We

are constantly updating our social

media websites, such as Facebook and Twitter, but our main tool on the web is Tumblr.

Why focus on Tumblr ? Simple. Facebook is starting to fade out. The stats don’t lie. In the UK alone, facebook suffered 100,000 deactivated accounts in May. This is why Tumblr is where our magazine is focused on. Tumblr’s popularity is growing with ease every week. Tumblr is the future, just like us. With 1,700+ users following our main blog, we are now experiencing a number of new followers everyday. On there, our followers can take in our culture, tastes and style. They can live and breathe the magazine. There, our loyal followers can read the magazine and see our Facebook link. When our image gets reposted on another blog, any clicks on the images takes the viewer back to our blog. This leads us to create many new fans and thousands of readers a month. This wasn’t enough to satisfy us though, we created the Seven Shades Network. The Seven Shades Network is part of our concept to grow our influence in the Tumblr blogging network. It is allowing us to generate new magazine readers but also it finds the type of arts & music loving our publication craves for. The network is crafted from specially selected blogs the we think represent the magazine well. They then have a widget on their site which enables all of their hundreds or thousands of followers to view the magazine.


Rates and specs these are the

Magazine Rates

Pounds Dollars

Euros

introductory rates for

Inside front cover

750

1,230

860

the third issue , prices for

Double Page

550

902

630

the future issues will

Single Page

450

740

515

increase

Half Page

250

410

285

Third Page

200

330

230

Dimensions

Images

Sending ads

Single page - 8.85” W 11.81” H

Visuals are preferred to be CMYK , but other

Preferred file type for the ads are PDF. If

Double Page - 17.7” W 23.62” H

formats are fine. All art must be at least 300 dpi.

InDesign is used please make sure the fonts

Half Page - 4.425” W 5.9” H

IMPORTANT - Any hyperlinks to any sites

are converted into outlines & are saved for CS4.

Third Page - 2.952 W 3.93” H

within the page must be clearly stated in an

Email all the information to

No bleed or trim requiered

attachment along side the destination for the

7shadesmagazine@gmail.com

entire page or the destination for particular areas within a page.


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