École Nationale de Commerce et de Gestion
École Nationale de Commerce et de G estion
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ÉDITORIAL Dear readers, professors, students or merely curious... here is the newest edition of our annual journal ENCGC ECHOS. Nine years of existence and the National School of Business and Management of Casablanca continues to position itself nationally and internationally as a great school of commerce and, to shine more and more among the business communities and the leaders of major universities and school’s management and Business. This edition contains the majority of articles that will give you the latest information about our School’s events without forgetting to shed light the high level of creativity which had shown our students. Moreover; in this edition you will live with us a several moments in the school, some of them were shared by all students and professors, while others are more specific to the 40 clubs and workshops which are really a great richness for the school. Between news, events, tips and professional outlooks... all ingredients are here to highlight the values of our school! I wish you a good holiday. Enjoy reading!
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The National School of Business and Management of Casablanca (ENCG-C) is an institution of the new University Hassan II of Casablanca, after the merger between the University Hassan II Ain-Chock - Casablanca and the University Hassan II Mohammedia-Casablanca. ENCG-C was able since its inauguration in 2007 to release a great success and build its reputation as one of the greatest school in the Kingdom. Strong with nearly 2800 students, the ENCG-C is unquestionably the first in its category at the national level. The success of our students and our school's reputation are closely related to the development of entrepreneurship, taking initiative and of the conduct of projects through their participation in the realization of major events , in which they invest their expertise and know-how and that all along their five years at the school. ENCG-C is not just a place of learning and the acquiring theorical knowledge; but it is also a place of blooming and personal fulfillment for students through a rich academic life characterized by a cultural diversity and a lot of para-scholar activities in different fields such as science, sport and theatre. In addition to that, the trophies, certificates and awards earned by our ENCGistes of Casablanca also make in evidence their capacities, competitiveness and especially their brilliance. ENCGistes 'Bidaouis' are not only simple students but also they are entrepreneurs, dynamic, talented and highly competitive in order to meet the challenges that face our lovely country by reaching a high professional position of responsibility in their organization. Out of a spirit of development, several events and projects took place in the ECNG-C: (I) The ENCG-Business Forum (performance, innovation and competitiveness, peak) with its 9th edition this year reflecting the great commitment, and judicious interest in our students as to the expansion of their perspectives and personal knowledge in the areas of economic, cultural and entrepreneurial; (II) The Job Fair in its 5th edition is also an annual appointment of recruiters with our future; (III) The University Sports Forum (FUS) who saw its third edition this year under the aegis of our Department; (IV) The day Audit, control, Finance; (V) Intercultural days in their fifth edition; (Vi) University Music Festival -Third Edition. (VII) The fair to entrepreneurship; (VIII) The active participation at the Africa Hub 4th edition; (IX) The Ecosport League -2nd edition-; (X) The Summer University -1st edition-; (XI) The day of human resources 2nd Edition etc. The ENCGC will celebrate this year the release of his fifth promotion 09 July 2016 and will be without doubt an unforgettable experience and an appointment not to be missed. The joy of our graduates and their parents is really our joy and their success is the success of this school of the talents is the ENCG Casablanca. I would like also to take this opportunity and express my deep gratitude to the professorial and administrative staff for the efforts they continue to deploy for the success and the radiation of our high school and especially for the quality of the academic formation which enable our young people ENCGistes bidaouis to satisfy the needs of the national socio-economic environment. Without forgetting to thank warmly our partners and sponsors who provided unwavering support to these young people, allowing them to make their dreams a reality.
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LIFE INTERNATIONAL IESEG Lille and Paris : IESEG has created a multinational and multicultural framework which contributes greatly to the quality of teaching and research at IESEG. Nearly a quarter of its students and more than 80 percent of its permanent teaching staff come from abroad (more than 35 countries), all these features above make IESEG a real international school. National School of Business and Management of Casablanca is part of a network of 223 partners universities of IESEG, planted in 58 countries, and by his strong commitment to internationalization, the ENCG Casablanca intended to highlight the importance of intercultural diversity and increase the skills of the students has to work across cultural borders. 18 students from semester 7 and 8 were able to benefit from this partnership in respect of the academic year 2015-2016. In order to strength the exchange between the National School of Business and Management of Casablanca and the school of Applied Sciences 'School of Applied Sciences Ludwigshafen University' Germany, and after an invitation of 'Ludwigshafen University's President, the President of the University Hassan II of Casablanca and Director of the National School of Business and Management of Casablanca visited the German University from 18 to May 22, 2016 and signed three agreements. The visit was also an opportunity to meet students who benefited from the Exchange in Germany in 2016.
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EVENT GRADUATION CEREMONY 4TH PROMOTION On June 13th 2015, the National School of Commerce and Management Casablanca organized the ceremony of excellence to celebrate the graduation of the 4th "TAALLOUK" promotion, 410 graduates for the academic year 2014-2015. The aim of the ceremony was to establish the culture of effort and competitiveness and thus to transmit this last step to a generation of active citizens and actors responsible for change and development in order to promote culture Values and the spirit of belonging as well as the encouragement of the emulation of excellence. This Occasion was marked by the presence of Mrs Fatema Marouane, secretary of Crafts and Social Economy and Solidarity, as the sponsor of the 4th graduation, the President of Hassan II University in Casablanca Mr Idriss Mansouri, Presidents of Universities of business personalities, Deans and Directors of educational institutions, academic researchers and administrative staff. As well as ENCGC partners and parents of students and other personalities of the socioeconomic environment. At this key event of the ENCGC, the 410 graduates in initial courses, 111 graduates in Marketing and Commercial Action, 121 in Audit and Management Control and 107 in Financial and Accounting Management, 50 in International Business. The ENCGC has also integrated into the world of work 46 graduates in Specialized Master in Human Resources, 26 in Management and Sport’s leadership. This celebration was also the occasion to prize and reward the most brilliant and distinguished elements in particular in the cultural, artistic and sports fields, as well as the best associative actions. During this ceremony, which was characterized by its festive atmosphere, several musical performances, and theatrical plays were presented by the students of the establishment.
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SUMMER UNIVERSITY
Development requires a change of mentality. It is a collective dynamic characterized by the optimization of efforts and the rational use of resources. In this logic, it seems inadmissible that the premises of university precincts be deserted during the summer holidays. Fllowing those steps that the Laboratory of Prospective Research in Finance and Management (LPRFM), launched its first edition of the ENCG-C Summer University , from 13 to 24 June 2016. LPRFM decided to take this citizens' initiative to promote the values of exchange and sharing. In this way, participants are empowered to take an interest in public affairs and help participants to better understand their environment and to measure the risk of their attempts to create added value. This free training, was open to all Moroccans within the limits of available places. Areas of training: • Introduction to the general economy • Introduction to public finances • Introduction to private law • Introduction to Public Law • Introduction to management • Initiation to entrepreneurship • Introduction to corporate finance and investment choice • Introduction to marketing and communication • Virtues of sport The closing ceremony of the Summer University organized by the "Laboratory of Forecasting of Finance and Management" of the National School of Commerce and Management of Casablanca was marked by a collective ftour in honor of a " A group of professors and guests including the President of Hassan II University Casablanca Mr. Idriss Mansouri, Director of the National School of Commerce and Management Casablanca Mr. Mohammed Nabil Benchekroun, President of the “Roches Noirs” Commune Mr. Noureddine Qarbal And a set of professors and staff, administrative as well as journalists in charge of covering the ceremony The evening was also marked by the presence of the Prime Minister, Mr. Abdelilah Benkirane, who was honored by the President of the University. Mr. Minister, who began his speech by congratulating the idea of the Summer School, which was organized by the prospective laboratory of finance and management, mentioning the difficulties and challenges facing the students of the institution Inviting them to show more seriousness and perseverance to reach the supreme positions that honor them and their parents. At the end of the evening certificates were distributed to the participants and a souvenir photo was taken.
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MANAGEMENT
ENTREPRISE
ENCG-C ENTREPRISE FORUM 9TH EDITION 2016 PERFORMANCE, INNOVATION, COMPETITIVENESS T’s been nine years now , the Forum ENCG-C Enterprise (PIC) is a flagship event, its organization is now a tradition for the National School of Commerce and Management of Casablanca. Each edition is a continuation of its previous ones. The aim of this event is to create an environment conducive to bringing together 2,600 students who are future graduates and companies in search of skills, thus promoting communication and exchange between the two parties. Indeed, the forum offers the opportunity for companies to create effective and direct links with the students at the end of the student's course, which would facilitate the recruitment process and at the same time the accompaniment of the future winners in their first steps in the world work. On the sidelines of this forum, the 5th edition of the Job Fair was also organized. The ninth edition of this event was organized on Wednesday 04 May 2016 under the theme: "Renewable energies on the eve of COP22: What impact on the Moroccan economy?" INNOVATION: PERFORMANCE: COMPETITIVENESS: During their training, the ENCG In order to reach the best Visible in every aspect of its of Casablanca students benefit possible level of each of its training, the ENCG-C enriches from courses, conferences and students, the ENCG-C the knowledge and workshops of entrepreneurship practices an accompanying and creation of companies know-how of its students, in culture that aims to increase animated by experts and order to develop their capacity and empower all students. professionals. for creativity and improve the This largely depends on the They develop numerous proquality of their productivity. management of student jects within the framework of The ENCG-C adopts exemplaacademic performance. their curriculum, internships, ry behavior towards all its The ENCG-C thus takes into national and international students and proposes various account the competences, the competitions, associations or in actions where they could a personal setting. The motivation and the expetestify to their capacities, ENCG-C, therefore, makes riences of each student, but competitiveness or even their available to all of its students also the internal and external excellence. the necessary tools enabling environment context them to cultivate their spirit of innovating otherwise.
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LA JOURNÉE AUDIT CONTRÔLE FINANCE LA JOURNÉE AUDIT CONTRÔLE FINANCE 1ère EDITION 2015 La cinquième promotion de l’Ecole Nationale de Commerce et de Gestion, option Audit et Contrôle de Gestion, a organisé le 26 décembre 2015 en partenariat avec l’Association Des Etudiants et l’Association Marocaine des Contrôleurs de Gestion, la première édition de la journée ENCG-ACF (Audit, Contrôle et Finance) sous le thème : Le contrôle de gestion au Maroc : Etat des lieux. « Les hommes élèvent trop de murs et ne construisent pas assez de ponts » C’est avec cette citation d’Isaac Newton que le coup d’envoi de cette nouvelle tradition de l’ENCG-C a été lancé. En effet, en organisant la journée ACF, sous l’aile de Madame M’barka El Ghazali, les futurs lauréats ont veillé à rendre un hommage aux valeurs qui leur ont été inculquées au sein de leur école. Et l’un de ces principes essentiels restera toujours la construction d’un environnement d’échange et de partage entre les étudiants et le monde professionnel dont ils feront bientôt partie. Cette journée a néanmoins compté un grand nombre d’invités et d’intervenants de grand calibre qui sont dotés, surtout, d’une large expérience dans le domaine. Les interventions ont été organisées selon deux plénières : • Le Contrôle de Gestion dans les entreprises Marocaines : Etats des lieux. • Le Contrôleur de Gestion : Quelle valeur ajoutée pour les Managers ? Et quel est le bon profil recherché ? Cette journée a alors été une excellente représentation de l’ENCG-Casablanca, et a veillé à être à la hauteur de la réputation de celle-ci, avec plus de quarante invités, dix intervenants et plus de trois cent vingt étudiants présents. Elle a aussi eu un très bon retour de la part des medias: entre autres des passages sur les matinales de luxe Radio, Radio ASWAT ou encore Radio Plus, en plus d’articles publiés sur les web magazines.
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MANAGEMENT
ENTREPRISE
HUB AFRICA 4ème Edition 2016
Suite au grand succès rencontré lors des trois premières éditions avec plus de 100 exposants, 5000 dirigeants présents, et plus de 900 rencontres B2B, HUB AFRICA se positionne désormais comme une plateforme d’échange pour les investisseurs et entrepreneurs qui veulent développer leurs activités sur le Continent Africain. L’Ecole Nationale de Commerce et de Gestion de Casablanca a participé le 07 et 08 avril 2016 à la 4ème édition du HUB AFRICA, le premier salon des investisseurs et des entrepreneurs en Afrique. Un lieu de rencontre et d’échanges entre les différents acteurs économiques nationaux et internationaux opérant dans le domaine de l’entrepreneuriat et de l’investissement sur le continent. Sous le slogan ‘’ l’ENCGistes d’Aujourd’hui, Entrepreneurs immédiats’’ l’ENCG-C seul et unique établissement universitaire avec stand au salon a marqué une forte présence, ainsi, la délégation des ENCGistes Casablancais (jeunes entrepreneurs et futurs lauréats) n’a pas raté cette plateforme d’échange incontournable pour faire des rencontres avec des responsables politiques, chefs d’entreprise, investisseurs institutionnels privés et publics, entrepreneurs individuels, rencontres B2B etc. En outre, des étudiants de l’ENCG-C ont contribué dans l’animation de la première journée en présentant une pièce théâtrale courte, cette dernière a suscité l’admiration de tous les participants au salon.
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HUMAN RESOURCES DAY 2nd ÉDITION 2015
On 18 December 2015 at ENCG (National School of Trade and Management) in Casablanca, the Human Resources Management 3rd graduation students’ class organized under the supervision of Professor Karim Gassemi the second edition of HR Day under the theme: "HR, Development lever of the new policy of advanced regionalization » This event took place with the presence of numerous professional profiles: Human resources managers and managers, public sector actors, consultants and university professors. • • • • • •
Ms. Najat Lailai, President of the AGEF Chamal and HRD of Metragaz Mr. Khalil Mahboub, HR Director of Unimer Group Mr Fettah Britel, PhD student and former HR consultant Mr. Mohamed Berhil, General Manager of RH WAY Mr. Jalil Bouabid, former HR Director of MESRSFC Mr. Karim Gassemi, University Professor
University professors and professionals were all present around the round table to enrich the debate on the topic, according to their perceptions and their own experiences in their respective fields. However, the discussions focused on three main areas: - Promotion of regions through the qualification of HR. - The mobility of skills. - The impact of regionalization on HR practices. This event resulted in an exchange as constructive as enriching on the chosen theme, recognition of the efforts deployed by the organizing committee and a promising success for a 3rd edition next year.
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CULTURE/MUSIQUE
WORKSHOP THEATER OF THE ENCG OF CASABLANCA FUNTASIA Driven by envy, craze, love of the theater, the Funtasia workshop of the National School of Trade and Management of Casablanca continues to honor the school by its prizes won. The ATEC workshop participated during this year in a dozen festivals, cultural and artistic events in national and international level ATEC was rewarded at almost all of the festivals in which it participated, thanks to the artistic and creative value its actors enjoy.
INTERCULTURAL MANAGEMENT DAY
Since the dawn of time, the human being is led to coexist with its own to live better. And today more than yesterday, he is obliged to discover every day other cultures, identities and beliefs by developing exchanges that extend beyond his geographical area. In this sense, management cannot neglect the cultural aspect especially with the dynamic evolution of the international environment which sometimes forces teams to different cultural interfaces to work for a common goal within the same entity. Faithful to her tradition, Mrs. Hanane AAMOUM Professor of intercultural management at the National School of Trade and Management of Casablanca has supervised the students of the 6th class graduation of the school in order to organize one of the flagship events of the year “The Day of Intercultural management Âť on Saturday 12 December 2015 For this fifth edition, the choice of the theme "expatriation: to leave, to return and to say it" is not fortuitous due to the major link of this notion to the intercultural management but also to the importance of the sharing of this kind of Experiences with tomorrow's managers. The program of the day was varied to the delight of the audience; a conference was scheduled where different high-level speakers shared their experiences of expatriation and the reasons behind their return to their country of origin. Stands representing different cultures have prepared a show that will remain engraved in the minds of all guests. And finally, a debate on the importance of expatriation for Morocco opposed a representative team of the 6th promotion and another one of the club of debate of the school AGORA.
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SPORT
UNIVERSITY SPORTS FORUM
Following the great success of the first two editions of the University Sport Forum (FUS), ENCG Casablanca students reinforced their commitment to the sports field again through the organization of this forum in its second edition. In partnership with the Student Association of ENCG Casablanca and the Royal Institute of Executives Training, the ECOSPORT Club of ENCG-C organized under the aegis of the Ministry of Higher Education, Research Scientific and Executives Training, the 3rd edition of the University Sports Forum, from 31 March to 3 April 2016, at the IRIF in SalĂŠ This 3rd edition of the FUS gathered 300 Moroccan and foreign university students and competed in several sporting disciplines: Mini-football, Basketball, Tennis, Swimming, Athletics, Billiards and chess The objective of this event, which is a major annual sports festival, is not only to promote physical activity within Moroccan universities, but also to enrich the sports culture of university students. This event is also an opportunity to create bonds of fraternity between the students of different cities and revive the spirit of sportsmanship in the sense of the term. It is a forerunner of modern university sport in Morocco. This third edition of the Sports University Forum was supported by the sponsorship of some icons and glories of the national sport: Messrs Aziz Daouda, Nacer Ibnabdeljlil, Salaheddine Bassir and Brahim Boulami. This year, the honors were to the large Russian delegation (28 members).
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Adresse : Beau site, B.P 2725 Ain Sebaâ, Casablanca - Maroc Tél.: (+212) 5 22 66 08 52 E-mail : encgcasa@encgcasa.ac.ma Université : Hassan II de Casablanca Directeur : Mohammed Nabil BENCHEKROUN Secrétaire Général : Mustapha AITLAMINE