OUR DISTINGUISHED DIFFERENCE
PremierSothebysRealty.com P R E M I E R S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y
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UNRIVALED G LO BA L P E R FO R M A N C E We are the vanguard of marketing prestige property. Our services are tailored through technology, making us the modern go-to for customers who expect the very best from the very best.
$114 BILLION
IN GLOBAL SALES VOLUME
23,300
SALES ASSOCIATES
1,000
OFFICES WORLDWIDE
70
COUNTRIES & TERRITORIES
2690 Keystone Road
We are pleased to present our exclusive proposal of services for marketing your property. Our goal is to present your home to a select audience of potential buyers who value and seek the exceptional. With marketing customized for your unique property, we showcase innovative, impactful and exclusive opportunities to the most desired customers around the world. Our strength is in the global connection with our brand, which truly sets us apart. Unlike many franchises which sell territories around the world but have little connection or control, Sotheby’s International Realty ® is a direct franchise model, where individual franchises are awarded only to the very best real estate brokerages in every market. This creates a level of trust and respect among our network that you will not find with any other brokerage. Yet, we understand the importance of connecting beyond the Sotheby’s
International Realty network. While having a strong local connection is important, we utilize other national lists identifying the best of the best associates and make personal contact with the top 250 REALTORS® domestically. In addition, we orchestrate professional broker open house events by invitation only, targeting Tampa Bay’s top luxury REALTORS®. Finally, with the industry’s best photography, video and single property websites, we can get the essence of this special property to the right individuals. As you carefully study the value in our partnership, we trust you’ll realize the extraordinary possibilities.
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AN EXTRAORDINARY COLLABORATION SOTHEBY’S INTERNATIONAL REALTY® PREMIER SOTHEBY’S INTERNATIONAL REALTY Since the founding of the Sotheby’s auction house in 1744, the Sotheby’s name has earned renown as a marketer of the world’s most valuable and prestigious possessions. Our reputation is built as much upon exceptional services to customers as it is on the notable art and other holdings that pass through Sotheby’s offices around the world. Our association with the Sotheby’s brand is truly what sets us apart because it is more than just an auction house. The year is 1976. Sotheby’s recognizes that the firm can serve its auction customer in a valuable new way with a complete package of estate disposition services. Founded on the same commitment to exceptional service that characterized the firm’s dealings for more than two centuries, the Sotheby’s International Realty brand is born, and today is known around the world for artfully uniting extraordinary homes with extraordinary lives.
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Auction House Clients:
71
78 86 15 60
OF FORBES 100 WORLD’S RICHEST PEOPLE OF FORBES 100 RICHEST AMERICANS OF FORBES TOP 500 CEOS OF FORBES 50 UNDER 40 OF WORTH MAGAZINE’S BENEFACTOR 100 LIST
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WITH OFFICES IN 70 COUNTRIES
GLOBAL PRESENCE Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global provider of real estate services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of
NYC DUBAI FRANCE INDIA GLOBAL REACH LONDON BARBADOS SINGAPORE WASHINGTON, D.C. HONG KONG the auction house.
Today, the Sotheby’s International Realty luxury
real estate network continues to expand worldwide, with offices located in luxury markets within
metropolitan areas and destination communities around the world.
SOTHEBY’S INTERNATIONAL REALTY® 23,300 associates 1,000 offices
70 countries and territories worldwide
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AT A GLANCE PREMIER SOTHEBY’S INTERNATIONAL REALTY • Established in 1983 • Headquartered in Naples, Florida • More than 1,400 professionals • More than 40 locations throughout Florida and North Carolina • More than $5.2 billion in sales volume (2019) • #28 among the top 500 brokers* (*REAL Trends 500, 2019 top U.S. residential sellers by volume)
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EXCLUSIVE MEDIA ONLINE PARTNERS Finding a buyer for a one-of-a-kind property requires an expert command of today’s online landscape. Premier Sotheby’s International Realty has mastered the art of digital marketing, ensuring your property is seen by the widest and most relevant audience of prospective buyers. Your home will experience immediate syndication through an unrivaled network of prominent real estate websites.
Sotheby’s International Realty ® properties are viewed an astounding 200 million times across all of our partner sites annually.
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BIOGRAPHIES BUDGE HUSKEY | President and Chief Executive Officer With over 35 years of experience in building successful real estate companies, Budge is a leader within the industry in both brokerage and franchising. He has previously served as global president and chief executive officer for Coldwell Banker Real Estate LLC and as regional executive vice president of NRT LLC. His many accolades include being named to the Inman list of Most Influential Real Estate Leaders.
NICOLA LUTGERT | Chief Marketing Officer A real estate and development industry veteran, Nicola leads Premier Sotheby's International Realty's marketing divisions. She is responsible for overseeing all brand initiatives, promotions and advertising, communications and sales efforts, and providing strategic direction for new development projects for The Lutgert Companies. Her extensive background also includes work with national brands such as HGTV and American Express. Nicola was recently named Marketing Director of the Year.
SHELLEY WHITESIDE | Regional Marketing Director As regional marketing director for the Tampa Bay and Sarasota areas, Shelley oversees the development and execution of regional marketing plans, media buying and corporate training for the regions she serves. A native of Chicago, she has over 15 years of experience managing the marketing and sales efforts for prominent organizations, and, as a resident of Sarasota, she brings a breadth of experience to the Premier Sotheby’s International Realty leadership team.
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PAUL DESANTIS | Broker Associate Paul DeSantis is an accomplished broker associate in the South Tampa office of Premier Sotheby’s International Realty. Originally from New Jersey, he earned a Bachelor of Science in biology from the University of Central Florida. Paul planned on attending medical school but decided to pursue his passion for a real estate sales career immediately upon graduation. Since beginning his real estate career in 2005, he has had a distinguished track record of success in Tampa Bay and Sarasota luxury real estate markets. Paul has participated in over 500 closed transactions and has earned the prestigious Certified Luxury Home Marketing Specialist (CLHMS) designation from the Institute for Luxury Home Marketing. Recognized as the mark of accomplishment in luxury markets around the world, the CLHMS designation assures affluent buyers and sellers that the associates who have earned it have the knowledge, experience, competence and confidence they require. The CLHMS designation is awarded to Institute members with documented sales performance in the top 10 percent of their market. Paul is a resident of downtown Tampa. He and his wife, a medical professional at Moffitt Cancer Center, and their young son enjoy the lifestyle of this emerging and highly desirable location. He has participated in the sale of residences in numerous downtown condominium buildings and as a listing associate, has established record-breaking price-per-square-foot sales in two different buildings. In addition, he also holds the record for the condo with highest price-per-square-foot sale in the history of downtown Tampa. Beyond real estate sales, Paul’s other lifelong passion is for ice hockey. He’s a participant in several competitive men’s hockey leagues and lives within walking distance to the Amalie Arena, where he is a season ticket holder for the Tampa Bay Lightning. His other interests include backpacking, hiking, skiing, traveling and spending time with his golden retriever.
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MARKETING EXPOSURE Your home deserves the Premier Sotheby’s International Realty experience. Our in-house team of over 25 marketing specialists creates a comprehensive suite of print, digital, social media and public relations services tailored to promote each unique property to a targeted audience of qualified buyers. We leverage our worldwide network, time-honored brand and exclusive partnerships to access local, national and global opportunities not offered by any other firm. We only choose publications to advertise our properties that are of the highest quality, with a high net worth distribution, such as The Wall Street Journal and Bay Magazine, on a local level. Our properties are also showcased in our company publication, FOLIO, delivered to 17,000 Wall Street Journal readers in local zip codes. Our exceptional print and digital marketing strategies are built around brilliant photography and video. As such, we carefully curate professional, high-quality imagery designed to attract prospective buyers. Beyond creating beautiful marketing materials and advertising is the art of connection — the strongest attribute the Sotheby’s International Realty network brings to the forefront. Connecting not only to all top broker associates in the region, we also have the ability to connect with all top Sotheby’s International Realty associates globally. In addition to our worldwide network, we access other national lists identifying the best of the best associates and make personal contact with the most successful REALTORS® domestically. Finally, our invitation-only broker open house events focus exclusively on Tampa Bay’s top-tier luxury REALTORS®.
Local Newspapers • Your listing will be included, based on rotation, in our corporate monthly listing ads o
Tampa Bay Times
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Marketlink
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Beach Beacon/Belleair Bee
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Northeast Journal
Local Magazines • Opportunity to be featured in our local advertisements: o
Bay Magazine
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Company Publication • FOLIO o
Annual publication including all company listings above $300,000
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Publishes in January and is inserted into The Wall Street Journal
Brochures • Custom luxury property brochures Online Advertising • Listing syndication to luxury websites including:
• Featured in Premier Impressions e-newsletter to select target markets • Exposure in Premier Sotheby’s International Realty’s monthly digital newsletter, Luxury Impressions • Featured on local company social media
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PremierSothebysRealty.com
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SothebysRealty.com
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WSJ.com
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NYTimes.com
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JamesEdition.com
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MansionGlobal.com
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PropGoLuxury.com
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Realtor.com
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Zillow.com
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HomeFinder.com
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All other IDX-enabled local
Sotheby’s International Realty® Media
real estate websites
Opportunities
Direct Mail Campaign • Just Listed postcard sent to select buyers announcing the listing Digital Opportunities • ProxioPro - Boost your listing globally (Juwai and PropGoLuxury) • Placement in Sotheby's Select e-newsletter delivered to Sotheby's
channels as Property of the Week • Featured on local company social media channels as Video of the Week • Takeover Tuesday posts on regional social media channels for Naples, Sarasota, Tampa, Central Florida and North Carolina pages • Featured posts on Premier Sotheby’s International Realty’s blog
• Potential exposure through media articles and press requests from
Sotheby’s International Realty including web and print from publications such as: o
Financial Times
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Dwell
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The New York Times
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Mansion Global
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ELLE Decor
auction house clientele
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PUBLIC RELATIONS PLAN Objective Promote to local and national publications that highlight luxury real estate properties. The following is a strategic guide to ensure media placement in outlets that will provide the most exposure for the listing. Public Relations Assistance • The public relations team will explore all media opportunities available. • The public relations team will serve as the primary contact for media requests. Press Strategy and Outreach A press release will be written highlighting the sale price, property features and owner (if agreed). A dynamic media pitch will be developed to accompany the press release focusing on the property’s newsworthy attributes. The press release and pitches to local and national media outlets are intended to build awareness and drive traffic to the listing. In addition to traditional pitching of the story, the press release will be also sent out over the national newswire to an additional 130 media organizations. ***The ability to use buyer’s name and likeness will ensure a more successful PR strategy. Due to the notoriety of the buyer, The Wall Street Journal, Bloomberg and Forbes will all be very interested. An exclusive with any of these publications can be arranged upon buyer’s preference and approval.***
Potential Story Angles • TBD after initial consultation Public Relations Contact Elise Ramer Senior Director, Public Relations Premier Sotheby’s International Realty Elise.Ramer@PremierSIR.com c 941.587.0257 | o 941.308.6528
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NATIONAL Associated Press
Bloomberg News
Business Insider CNNMoney.com Curbed Financial Times ForbesLife International New York Times Mansion Global Pursuitist Realtor.com Realty Times RISMedia Robb Report Southern Living
The Wall Street Journal – House of the Day
World Property Journal
Yahoo.com
LOCAL Business Observer FOX 13 NBC 8/WFLA The Suncoast News Tampa Bay Business Journal
Tampa Bay Business & Wealth
Tampa Magazine
Tampa Bay Times
TBN Weekly
Digital and Social Brand Promotion EXCLUSIVE ARTICLE ON SOTHEBY’S INTERNATIONAL REALTY’S® EXTRAORDINARY LIVING BLOG • 257,351,168 annual impressions • 500,000 – 900,000 views per blog post • 298,993 click-throughs Social Media Promotion • Featured as Extraordinary Property of the Day, which is promoted across Sotheby’s
International Realty's social media channels including Facebook, Instagram, Twitter and YouTube • Sotheby’s International Realty's social media follower count across all platforms exceeds 647,000 active subscribers • Video featured on Sotheby’s International Realty's YouTube channel
We harness the power of social media to connect your home with the savviest online viewers. Your property is displayed on a global stage across multiple platforms, including Facebook, Instagram and Twitter, as well as the Sotheby’s International Realty ® YouTube channel, which is ranked the No. 1 real estate channel worldwide. P R E M I E R S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y
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TOP 10 SALES BY PREMIER SOTHEBY'S
INTERNATIONAL REALTY $60,900,000 2500 Gordon Drive, Naples, Florida 34102 Year Built: 1994 | Lot Size Acres: 5.49
$18,000,000 1700 Gulf Boulevard, Belleair Shores, Florida 33786 Year Built: 2014 | Lot Size Acres: 2.36
$16,500,000 4295 Cutlass Lane, Naples, Florida 34102 Year Built: 1993 | Lot Size Acres: 0.97
$15,575,000 4375 Gordon Drive, Naples, Florida 34102 Year Built: 2018 | Lot Size Acres: 0.39
$15,900,000 3450 Rum Row, Naples, Florida 34102 Year Built: 2017 | Lot Size Acres: 0.7
$16,950,000 840 Admiralty Parade, Naples, Florida 34102 Year Built: 2015 | Lot Size Acres: 0.89
$13,650,000 2500 North Atlantic Avenue, Daytona Beach, Florida 32118 Year Built: 1975 | Lot Size Acres: 2.18
$13,000,000 649 Gulf Shore Boulevard North, Naples, Florida 34102 Year Built: 2003 | Lot Size Acres: 0.67
$12,950,000 1201 Spyglass Lane, Naples, Florida 34102 Year Built: 2016 | Lot Size Acres: 0.71
$11,650,000 205 West State Road, Altamonte Springs, Florida 32714 Year Built: 2000 | Lot Size Acres: 2.95
(Prices reflected above are listing prices.) 16 | O U R D I S T I N G U I S H E D D I F F E R E N C E
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CLOSING THOUGHTS As a market leading luxury broker, we are incredibly honored by our success in the markets we serve. This pride is reflected among the senior leaders of our organization to the dedicated sales team members who have built deep relationships with customers based on their many years of representing the communities they serve. Our pride in representing you and this exceptional property is a commitment of the Sotheby's International Realty brand. Our reputation among area real estate brokerages, our position in the luxury real estate space, our extensive marketing expertise and the certainty of performance as committed are all benefits which are unique to Premier Sotheby’s International Realty.
Sotheby’s International Realty® and the Sotheby’s International Realty logo are registered service marks used with permission. Each office is independently owned and operated. Equal Housing Opportunity. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. Property information herein is derived from various sources including, but not limited to, county records and multiple listing services, and may include approximations. All information is deemed accurate and neither suggests nor infers that Sotheby’s International Realty participated as either the listing or cooperating agent or broker in the sale or purchase of the properties depicted. *REAL Trends 500, 2019 top U.S. residential sellers by volume.
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