Tit le page
Report about Coca-Cola from Jan 05 to Feb 04, 2016
I ndex Page
Index Page
Coca-Cola Jan 05 - Feb 04, 2016
Index Page 1. Overview
2
3. Engagement Types of engagement
3
4. Content The brand's best posts Brand hashtags
7 9
5. Work of administrator Brand's activities
10
6. Comparison
13
1
O ver view
Overview
Coca-Cola Jan 05 - Feb 04, 2016
Overview
Types of engagement
Reach Number of followers
1,058,343
57,006
Engagement Likes
3,630
3,310
Comments
1,104
1,776
Interactivity Index
8,046
10,414
Best content cocacol a 2 0 1 6 - 0 1 - 0 8 2 2 :4 6 :3 5
Likes 29544
cocacol a 2 0 1 6 - 0 1 - 1 3 1 9 :3 8 :1 8
Comments 148 1 million fans. 4,601,789 likes. Infinite reasons to celebrate each and every one of you. Thanks for helping us reach this milestone!
cocacol a 2 0 1 6 - 0 1 - 1 9 2 0 :5 1 :2 6
INI 30136
Likes 20466
Comments 237 If you couldn't tell, we like to chill. #CocaColaAndChill. Thanks @ese_cheko.
cocacol a 2 0 1 6 - 0 1 - 2 5 1 9 :2 9 :1 6
Comments 194 Caught red-handed. Taste never felt so good. #TasteTheFeeling
Likes 25218
INI 26166
Likes 19505 Comments 189
Hold on to your love(s). #TasteTheFeeling
INI 21242
INI 20261
2
Engagem ent
Engagement
Coca-Cola Jan 05 - Feb 04, 2016
1. Types of engagement
Likes
Comments
3,630
1,104
3,310
1,776
Instagram users can engage a brand’s profile in two ways. Their activities will be visible also to their friends, which allows for the possibility to increase the “viral” reach of a Page. It’s worth checking how they engaged on a given profile. Increase/decrease in: % of likes: -47.69% Increase/decrease in: % of comments: -61.67%
The chart shows how activities are displayed over time for a given profile. Activities refers to liking or commenting on a post.
3
Cont ent
Content
Coca-Cola Jan 05 - Feb 04, 2016
1. The brand’s best posts Here are the "Top 5" posts by the brand that engaged Instagram users the most, getting the highest number of Likes. Jan 08, 2016
1 million fans. 4,601,789 likes. Infinite reasons to celebrate each and every one of you. Thanks for helping us reach this milestone!
Jan 13, 2016
If you couldn't tell, we like to chill. #CocaColaAndChill. Thanks @ese_cheko.
Jan 19, 2016
Caught red-handed. Taste never felt so good. #TasteTheFeeling
Jan 25, 2016
Hold on to your love(s). #TasteTheFeeling
Likes
Comments
Likes
Comments
Likes
Comments
Likes
Comments
29544
25218
20466
19505
148
237
194
189
7
Content
Jan 05, 2016
Coca-Cola Jan 05 - Feb 04, 2016
Behold! A majestic beauty that’s loved by millions‌and a mountain! #SeeWhatWeDidThere (Thanks for the photo, @remi_trombert.)
Likes
18572
Comments
71
8
Content
Coca-Cola Jan 05 - Feb 04, 2016
2. Brand hashtags Hashtag
Likes
Comments
Times used
#cocacolaandchill
25,218.0
237.0
1
#tastethefeeling
19,985.5
191.5
2
#seewhatwedidthere
18,572.0
71.0
1 9
Wor k of adm inist r at or
Work of administrator
Coca-Cola Jan 05 - Feb 04, 2016
1. Brand’s activities
Posts
Comments
6
0
10
2
In the analyzed period, the administrator performed 6 activities. It is 12 less (67%) than in the last analogous period. The highest number of activities: 1 (Jan 25, 2016) The lowest number of activities: 0 (Jan 27, 2016)
The chart describes administrator’s activities, divided into different types of actions. Activity includes the following: tweeting, replies to others tweets, retweets, and favorites.
10
Com par ison
Comparison
Coca-Cola Jan 05 - Feb 04, 2016
Comparison analyzed period 05.01 - 04.02.2016
previous period 06.12 - 05.01.2016
1,058,343
1,001,337
3,630 1,104
6,940 2,880
6 0
16 2
Reach Number of followers
Engagement Favourites Comments
Work of administrator Media Comments
13