Tit le page
Report about HTC USA from Sep 01 to Sep 30, 2014
Hubert Tworkowski
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Overview
HTC USA Sep 01 - Sep 30, 2014
Overview The level of engagement increased (by 5.75%). Admin's activity increased (by 44.92%).
Reach
Engagement
Number of fans
1,348,539
40,890
Engaged users
90,154
77,868
% of engaged users
6.69%
5.75%
Interactivity Index
Best content
Types of engagement
H TC U S A So much more than just a pretty face. #HTCOneM8 http://s.htc.com/1ACsFdU Thu, Sep 11, 2014 04:30 pm CEST
49060
658
940
34772
H TC U S A That moment you turn your new HTC One (M8) on for the first time. Mon, Sep 22, 2014 07:30 pm CEST
30503
1188
944
7719
H TC U S A Bigger screen. Better performance. Elegant design. Welcome to the party #iPhone6. Tue, Sep 09, 2014 09:21 pm CEST
29342
970
856
10398
Customer service Users' posts
806
517
With reaction
25.93%
24.94%
Median of reaction time
1h 44m
20m 21s
25.93% with reaction
74.07% without reaction
229,546
173,840
Reach
Reach
HTC USA Sep 01 - Sep 30, 2014
1. Increase in the number of fans
Number of fans
1,348,539 40,890 The number of fans is the simplest indicator of visibility of a given profile. It also affects the organic reach of the communication. In the analyzed period the number of fans increased for 40,890 users, or 3.13%, amounting to 1,348,539 fans in the end of the period. The biggest increase during a day: 7,360 (Sep 30, 2014) The smallest increase during a day: 237 (Sep 07, 2014)
The chart shows the change in the number of fans on particular days. Normally the changes in this number are small, with the exception of periods of intensive promotional campaigns or other special events.
Engagem ent
Engagement
HTC USA Sep 01 - Sep 30, 2014
1. Engaged users
Engaged users
Percentage of engaged users
90,154
6.69%
77,868
611.7%
The number of engaged users reflects the intensitivity of reactions to brand’s communication. In the analyzed period there were 90,154 users engaged, that is 6.69% of all fans of the profile. It is 77,868 (611.7%) more than in the last analogous period. The biggest number of engaged users: 28,133 (Sep 30, 2014) The lowest number of engaged users: 531 (Sep 08, 2014 )
The chart presents how many users were engaged on particular days. Engaged users are these who have interacted with a profile by doing activities visible for the other users, such as: liking, commenting or publishing their own posts on profile’s wall.
Engagement
HTC USA Sep 01 - Sep 30, 2014
2. Engagement on particular days
The day of the biggest engagement: Tuesday (average 7,539.8 users) The day of the lowest engagement: Thursday (average 2,026 users)
The chart presents the average number of engaged users, and - as a result - intensity of reactions to brand’s communication on particular days of the week. Engaged users are these who have interacted with a profile by doing activities visible for the other users, such as: liking, commenting or publishing their own posts on profile’s wall.
Engagement
HTC USA Sep 01 - Sep 30, 2014
3. Engagement at particular hours
Hours of the biggest engagement: 1, 20, 2 CEST (average: 439.2; 345.9; 307.8 users). Hours of the lowest engagement: 11, 12, 10 CEST (average: 26.7; 40.6; 47.5 users).
The chart presents the average number of engaged users, and - as a result - intensity of reactions to brand’s communication in particular hours of the day. Engaged users are these who have interacted with a profile by doing activities visible for the other users, such as: liking, commenting or publishing their own posts on profile’s wall.
Engagement
HTC USA Sep 01 - Sep 30, 2014
4. Types of engagement
Clicking "Like"
Adding comments
Adding posts
Share
129,251
5,183
806
4,394
96,483
3,765
517
3,587
Facebook users can engage on different brands' profiles in many ways. Their activities will be visible also for their friends thanks to which it is possible to increase "viral" reach of a Page. It's worth checking in which way they engaged on a given profile. Increase in: % of shares (by 37.58% from 2.29%). Decrease in: % of comments (by 7.64% from 4.02%) and posts (by 29.53% from 0.82%).
The chart presents the percentage of different ways of engaging on a Facebook Page, such as: liking, commenting, adding posts by users and sharing brand's posts.
Engagement
HTC USA Sep 01 - Sep 30, 2014
5. Interactivity Index (InI)
InI
Users' InI
Brand's InI
229,546
226,955
2,591
173,840
173,127
713
Interactivity Index is a collective index of engagement. Like the number of engaged users, it describes the intensivity of reactions to brand’s communication, but it also encompasses different types of communication and the fact that one user can perform different kinds of activities. During the analyzed period the value of Interactivity Index amounted to 229,546, which is 173,840 more than in the last analogous period. Interactivity Index of fans amounted to 226,955 173,127 more), while Interactivity Index of the admin is 2,591 713 more). The biggest value of Interactivity Index: 47,900 (Sep 30, 2014) The lowest value of Ineractivity Index: 835 (Sep 08, 2014)
Interactivity Index is a collective, weighted index invented by Sotrender which sums up all the activities occurring within a Facebook page. It takes into account different kinds of activities - likes, comments, posts or shares - that have, in such order, higher weights, according to their better visibility for others and rarer occurrence. Interactivity Index can be presented also for separating activities of fans and activities of administrator.
Engagement
HTC USA Sep 01 - Sep 30, 2014
6. Segmentation of users
Occasionals
Likers
Debaters
Writers
Activists
70,239
15,688
2,772
1,400
55
63,079
11,446
2,216
1,104
23
Behavioral segmentation of engaged users enables you to better understand how users are engaging on a given profile and how recent actions affect it. Additionally, it is possible to find out who are the users from particular segments. Percentage of users from segment occasionals increased by 33.69% from 58.28%. Percentage of users from segments debaters and writers decreased respectively by 32.06% from 4.53% and 35.54% from 2.41%.
Segmentation was created basing on all the activities of users on a given profile within the analyzed period. Definitions of particular segments: Acti vi sts: Fans that revealed the highest engagement in a given period of time. They are potential brand ambassadors. Usually this segment is the least numerous. Wri ters: Fans in this segment in a chosen period mostly commented or published posts, but sometimes also liked them. D ebaters: Fans in this segment in a chosen period of time only commented or published posts, but never liked them. There may be trolls among them. L i kers: Fans in this segment mostly clicked “like it” in a chosen period. Occasi on al s: Fans in this segment have clicked “like it” only once. Usually this segment is the most numerous.
Engagement
HTC USA Sep 01 - Sep 30, 2014
7. Sotrender tips calculated for the data from Sep 30, 2014
B e st time to e nga ge your use rs is 4 PM, 5 PM, 7 PM CE ST Posts published at 4 PM, 5 PM, 7 PM CEST resulted in highest number of engaged users. It's worth posting at that time. Sotrender shows you exactly when users are most active.
Try to c omme nt on your posts ( if the re 's a ny fa n a c tivity, of c ourse )
Ke e p on posting on Thursda ys, Sa turda ys
Your e nga ge me nt in c omme nting posts is gre a t
Posts in these days resulted in the highest numbers of engaged users, on average.
Well done! You run your Facebook activities properly - you reply to users' comments and you don't leave any question unanswered.
O n Sa turda ys your fa ns w e re the most a c tive on your profile
Think a bout publishing more ofte n a t 10 AM, 8 AM, 9 AM CE ST
Posts with your own comments engaged on average 692.8 fans more than those with no comments.
It's the moment when users do the highest number of activities on your page, i.e. they click on "Like it" button and add comments. Try not to miss antything.
Your fa ns w e re most e nga ge d a t 7 PM, 8 PM, 9 PM CE ST
You a re ga ining more fa ns on Frida ys tha n on othe r da ys
It's worth to observe activities on your page(s) at that time and to react promptly.
Perhaps Fridays is the best day for making a good impression on your new fans? Concentrate on the momentum.
Other pages engaged their fans at this time, so it's worth checking whether you succeed. Sotrender can show you the results of content published on different hours, both of your page and the ones of your direct competition.
Tips will help you evaluate all Facebook activities and understand what should be improved. They are based on data both of a given profile and its competitors, and computed at least once a week. Color of the tip suggests, whether the recommendation is positive (green), neutral (grey) or negative (pink). On this page you can see Sotrender tips related to Engagement.
Cont ent
Content
HTC USA Sep 01 - Sep 30, 2014
1. Types of brand’s posts
Statuses (text only)
Links
Photos
Video
0
0
27
4
0
0
1
0
Facebook enables its users to make use of different forms of communication. It is good to use that option, having in mind the characteristics of each brand. The percentage of posts with photos decreased by 3.57%. No posts of statuses (text only) and links types.
The chart includes contribution of various types of posts. Photos are any graphic forms, even if in there’s a link included in the post. Text Only posts only contain a text or link, but without any preview. Video are videos posted directly on Facebook, and also ones embedded from YouTube or Vimeo. Links are other posts with link that have a preview.
Content
HTC USA Sep 01 - Sep 30, 2014
2. The best posts of the brand Here are the “Top 8� posts of the brand that engaged Facebook users the most (and reached the highest value of Interactivity Index). H TC U S A Thu, Sep 11, 2014 04:30 pm CEST
So much more than just a pretty face. #HTCOneM8 http://s.htc.com/1ACsFdU
Likes
34772
H TC U S A Mon, Sep 22, 2014 07:30 pm CEST
That moment you turn your new HTC One (M8) on for the first time.
Comments
940
944
658
Bigger screen. Better performance. Elegant design. Welcome to the party #iPhone6.
1188 Interactivity Index
49060
30503
(Video) View this post on Facebook
Likes
10398 Comments
856
(Photo) View this post on Facebook
Shares Le ngth 0:05
Interactivity Index
(Photo) View this post on Facebook
Tue, Sep 09, 2014 09:21 pm CEST
7719
Comments
Shares
H TC U S A
Likes
H TC U S A Sat, Sep 13, 2014 07:35 pm CEST
Designed to melt your heart (not in your hands). #HTCOneM8 #InternationalChocolateDay http://s.htc.com/1qRUWvl
Likes
15646 Comments
337
Shares
Shares
970
509
Interactivity Index
Interactivity Index
29342
25138
(Photo) View this post on Facebook
Content
H TC U S A Fri, Sep 26, 2014 12:16 am CEST
It’s not the material. It’s what you do with it. #HTCOneM8 #bendgate
HTC USA Sep 01 - Sep 30, 2014
Likes
12912
Fri, Sep 19, 2014 07:05 pm CEST
With #HTCOneM8 by your side, say “game on” to your day.
Le ngth 0:12
(Video) View this post on Facebook
Thu, Sep 25, 2014 04:30 pm CEST
Today’s top news story: #BlinkFeed. http://s.htc.com/1muxfKg
Likes
17497
Comments
Comments
340
123
Shares
Shares
382
116
Interactivity Index
Interactivity Index
20384
19845
(Photo) View this post on Facebook
H TC U S A
H TC U S A
(Photo) View this post on Facebook
Likes
8596
H TC U S A Wed, Sep 17, 2014 04:50 pm CEST
Sleek from any angle — the #HTCOneM8 has no bad side. http://s.htc.com/1qRUWvl
Likes
7297
Comments
Comments
563
342
Shares
Shares
259
184
Interactivity Index
Interactivity Index
14992
11609
(Photo) View this post on Facebook
Content
HTC USA Sep 01 - Sep 30, 2014
3. Sotrender tips calculated for the data from Sep 30, 2014
Fre que nc y of your c ommunic a tion is optima l
You publish on re gula r ba sis w e ll done
Ke e p on publishing posts c onta ining photo
On one hand, it's important to remind the users of yourself, but on the other hand also to not flood them with an excess amount of content. You can check the frequency of publishing in our stats.
Daily publishing is a good practice of managing a Facebook page - of course only if you have good quality content. Sotrender helps you to check the effects of published posts.
During the last 90 days, the most engaging were the following types of posts: photo. Carry on publishing them and use Sotrender to check the effects of different types of posts.
Try a dding te xt to posts of type link
Try to publish more te xt-only posts
Enriching this type of communication with text description might increase your fans' engagement.
Sometimes they are really engaging, despite the lack of multimedia content - maybe you should try?
Using te xt in posts of type photo, vide o didn't a ffe c t your fa ns' e nga ge me nt Whether or not you used text in photo, video the engagement of your fans remained on the same level.
Tips will help you evaluate all Facebook activities and understand what should be improved. They are based on data both of a given profile and its competitors, and computed at least once a week. Color of the tip suggests, whether the recommendation is positive (green), neutral (grey) or negative (pink). On this page you can see Sotrender tips related to Content.
Cust om er ser vice
Customer service
HTC USA Sep 01 - Sep 30, 2014
1. Reaction to users' posts
Users' posts
With reaction
Median of time of reaction
806
209
1h 44m
517
62
20m 21s
Social media means communication from both sides: users and brands. Users often take the opportunity to ask, make complaints, or just tag brands in their own posts. It is good to react to all these voices, dissipating the doubts and enhancing the positive signals. The highest number of users' posts: 421 posts (Sep 12, 2014) The highest number of users' posts without any reaction: 372 posts (Sep 12, 2014)
We present the number of posts of users (published on Page’s wall and these where a profile was tagged) and how many of them received a reaction of a given page. For those that were reacted to, we calculate the median of reaction time . It means that 50% were reacted to in such time or quicker.
Customer service
HTC USA Sep 01 - Sep 30, 2014
2. The most engaging users’ posts Here are the “Top 8” posts by users that caused the most engagement in a chosen period (and reached the highest value of Interactivity Index). 1537745108 Mon, Sep 22, 2014 08:53 pm CEST
Good morning HTC from Ft. Lauderdale, FL on the last day of summer! Taken on my HTC One, landscape mode, no editing. :)
Likes
37
Fri, Sep 12, 2014 08:47 pm CEST
I received a email from HTC with my chance to win A Hydra Edition of M8. It sends me here and now I'm lost. How do I enter??
True Love!
Likes
7 Comments
9
9
Shares
Shares
0
0
Interactivity Index
Interactivity Index
73
43
(Photo) View this post on Facebook
Likes
4 Comments
8
(Text) View this post on Facebook
Mon, Sep 22, 2014 03:39 am CEST
Comments
(Photo) View this post on Facebook
100002072030858
689200397
707719717 Tue, Sep 16, 2014 01:25 pm CEST
Likes
6
Since the appearance of Windows Phone based HTC M8, is there any possibility for dual booting between Android and Windows Comments Phone on HTC M8 ? This will be a great experience from hTC.
7
Shares
Shares
0
0
Interactivity Index
Interactivity Index
36
34
(Photo) View this post on Facebook
Customer service
100000493126111 Tue, Sep 09, 2014 07:50 pm CEST
I havent seen one complaint on this page , with a response from htc trying to resolve anyones issues. Thats really bad customer service.
HTC USA Sep 01 - Sep 30, 2014
Likes
1
Fri, Sep 19, 2014 02:29 am CEST
My HTC 1 doesn't play videos... Any advice??
Likes
0 Comments
8
8
Shares
Shares
0
0
Interactivity Index
Interactivity Index
33
32
(Text) View this post on Facebook
Likes
0
My HTC One M8's camera will not focus at all. The 4.4.3 update (VZW) did not fix it. Is anyone else having this problem? If so, did you fix it? Comments Am I screwed and should just get a new device? Please help.
8
Shares
0 Interactivity Index
32
(Text) View this post on Facebook
Sun, Sep 21, 2014 02:16 am CEST
Comments
(Text) View this post on Facebook
1074698440
100005901398951
1340640021 Sun, Sep 21, 2014 07:11 pm CEST
Likes
0
Hi HTC, After looking through your page, I noticed that you tend to refer customers to you support website rather than deal with Comments inquiries directly, so I went there before posting this. However, I waited about an hour and twenty minutes in the chat queue before finally speaking with a representative about the issues with my HTC One M7. I got my first Shares HTC One last October. Around January 10th, it stopped working abruptly. It would no longer turn on or charge. I went through TMobile for a replacement, which was a major hassle as I was stuck with a feature phone for Interactivity Index about a week and had to go through the fairly time consuming setup process again. With the new replacement phone, my camera has gone from sub par to totally unusable in anything other than perfect lighting. What started as a mild pink hue in very dark images has become an overpowering cloud of pink in almost all of my photos using the standard camera. Additionally, my battery life has gone from soso to abysmal. (Text) View this On postmy onhour-long Facebook morning commute, where I unplug my device just before leaving, I'll typically get to work with about 75% battery, despite using my device for no more than 5 minutes along the way. I'm very careful about not having too many apps running, but regardless of any of that, losing a quarter of my battery life in an hour of virtual non-use is pretty terrible. The support agent I chatted with informed me that both of my options for a replacement would only be available after I pay a charge for the process. After a huge variety of inconveniences in less than a calendar year (including not being able to use my camera while traveling
7 0
28
Customer service
HTC USA Sep 01 - Sep 30, 2014
3. Sotrender tips calculated for the data from Sep 30, 2014
Wa tc h out your fa ns posts a t 6 PM, 7 PM, 8 PM CE ST They were posting on your Facebook at this time. If possible, observe your users' behaviors particularly. Sotrender shows you exact timing of users' posts.
Your re a c tion to use rs’ posts during w ork ing da ys is ge tting be tte r – tha t’s good! The percentage of posts you answered is increasing quickly. In the last week you answered to 55% of users’ posts, while in the past few weeks only to 22% of your posts (published on business days).
The numbe r of posts on w e e k e nds doe sn't c ha nge During the last week average daily number of users' posts on your Page accounted for 12. In the previously analyzed period this level was comparable and amounted to 11 posts a day.
I t is w orth pa ying more a tte ntion to posts you ha ve not ye t a nsw e re d In the last 7 days you didn't respond to 50% of users' posts - that's quite a lot.
R e ply to more use rs' post during w e e k e nds! You’ve been doing worse, recently. During the last weekend you answered 38% in comparison to previous result of 48% of users’ posts. Social media require attention even off-hours. Maybe you need a different look on your working hours. Pay attention to users’ post during weekends.
Try to spe e d up your re sponse to use rs’ posts
Spe e d up re sponding to use rs’ posts during w ork ing da ys
Time of your reaction keeps getting slower. Average response time during last weekend accounted for 10750 seconds, which is a considerable decrease in comparison to the previous weekends (7970 seconds).
In the last week average response time increased, during working days it accounted for 8656 seconds. It increased in comparison to previous period, when it accounted for 4498 seconds.
Pa y a tte ntion to the de c re a sing numbe r of use rs' posts during w ork ing da ys
Try to improve time of re a c ting to use rs' posts on Thursda ys, Sa turda ys
During the last couple of working days average daily number of users' posts accounted for 12. In contrast in the previously analyzed period, during these days users added 31 posts. Do you know the reason of the smaller interest in your brand?
On Thursdays, Saturdays you needed the longest time to react.
Tips will help you evaluate all Facebook activities and understand what should be improved. They are based on data both of a given profile and its competitors, and computed at least once a week. Color of the tip suggests, whether the recommendation is positive (green), neutral (grey) or negative (pink). On this page you can see Sotrender tips related to Customer Service.
Wor k of adm inist r at or
Work of administrator
HTC USA Sep 01 - Sep 30, 2014
1. Administrator’s activities
Likes
Comments
Posts
39
542
32
178
1
13
In the analyzed period administrators performed 613 activities. It is 190 (44.92%) more than in the last analogous period. The highest number of activities: 78 activities (Sep 12, 2014) The lowest number of activities: 9 activities (Sep 14, 2014)
The chart describes administrator’s activities in the analyzed period, divided into different types of actions.
Work of administrator
HTC USA Sep 01 - Sep 30, 2014
2. Administrator’s activities on different days of the week
The day of the biggest activity: Friday (average 31 activities) The day of the lowest activity : Sunday (average 11.5 activities)
The chart describes administrator’s activities on different days of the week.
Work of administrator
HTC USA Sep 01 - Sep 30, 2014
3. Administrator’s activities in particular hours
Hours of the biggest activity: 18, 19, 21 CEST (average: 2; 2; 1.8 activities) Hours of the lowest activity: 8, 7, 5 CEST (average: 0; 0.1; 0.1 activities)
The chart describes administrator’s activities in different hours.
Work of administrator
HTC USA Sep 01 - Sep 30, 2014
4. Sotrender tips calculated for the data from Sep 30, 2014
I t's w orth a dding lik e -box w idge t to the w e bsite
Add "Lik e " button to your w e bsite
You should fill the Long De sc ription box
Consider adding it to the webiste linked in the Facebook page's info, i.e. HTC United States. It will allow your website visitors to find out about your Facebook page and to like it.
Maybe it is worth adding it to your site, i.e. HTC United States? It helps sharing content on Facebook and increasing the number of visits on your sites.
It's worth to write a few words about what you are doing, providing key information about you. You can change it by going to your page and clicking "Settings", and then "Page Info".
Link to your w e bsite w ork s w e ll
The V a nity UR L ha s be e n c onfigure d
Your c ove r photo is in prope r size
Link added to this page's info, works well and leads to: HTC United States. That's good, your fans can find more info.
Great! It will make it easier for your fans to find your Facebook Page and to remember its address (www.facebook.com/htcusa).
You are meeting Facebook recommendations - congratulations!
Your profile photo ha s re c omme nde d size
The Short De sc ription box is fille d - gre a t
The file size of your c ove r photo is O K
Compatible with official Facebook recommendations - bravo!
Since the information are shown under your profile picture it makes it a showcase of your Facebook Page. Welcome to the official HTC USA page! See what we are up to on our blog: http://blog.htc.com/. Need ...
The cover photo of your Facebook Page has 13 KB. It's compatible with official Facebook recommendations.
Tips will help you evaluate all Facebook activities and understand what should be improved. They are based on data both of a given profile and its competitors, and computed at least once a week. Color of the tip suggests, whether the recommendation is positive (green), neutral (grey) or negative (pink). On this page you can see Sotrender tips related to Profile's settings and Admin's work.
Com par ison
Comparison
HTC USA Sep 01 - Sep 30, 2014
Comparison analyzed period Sep 01 - Sep 30, 2014
previous period Aug 01 - Aug 31, 2014
1,348,539
1,307,649
90,154 6.69% 229,546
12,286 0.94% 55,706
806 25.93% 1h 44m
289 50.87% 2h 5m
613
423
Reach Number of fans (at end of period)
Engagement Engaged users % of engaged users Interactivity Index
Customer service Number of users' posts % of users' posts with brand's reaction Time of reaction (median)
Work of administrator Number of administrator's activities