Sotrender.com presents:
Car brands on Facebook in CEE 2012
sotrender.com
Introduction Sotrender is proud to present CEE F CUP 2012 report. Report is devoted to the Facebook activities of 10 car brands in 8 countries from CEE region. Report is based on data gathered and analysed by Sotrender, an online tool for measurement and opimization of Facebook marketing activities. Sotrender is a product of SmartNet Research & Solutions Ltd., company specialized in social media research and consulting, designing and conducting studies, developing own research, analysis and data mining solutions in the area of Internet and social networks. Sotrender has been created thanks to interdisciplinary knowledge and combination of academic and business experience of SmartNet Research & Solutions’ team. Sotrender has been designed to analize, report and optimize social media marketing. “So” stands for “social”, but also for “statistics + optimization”. It allows to evaluate campaigns, find the best content and the most active fans, measure engagement, as well as to monitor actions of competitors. Monitoring and analyzing data enables Sotrender users to adopt appropriate marketing strategy and adjust it to the attitudes of brand society. On-demand reports and consultancy are SmartNet Research & Solutions value added services. CEE F CUP 2012 report takes into consideration activities on Facebook fanpages from 1.01.2012 till 20.03.2012 of 10 car brands: Audi, BMW, Citroen, Ford, Kia Motors, Mercedes, Opel, Peugeot, Skoda and Volkswagen in 8 countries of CEE Region: Czech Republic, Germany, Hungary, Poland, Romania, Russia, Slovakia and Ukraine. Since CEE F CUP 2012 report doesn’t include all countries of CEE region and omits few car brands, Sotrender team underlines that CEE F CUP 2012 report doesn’t exhaust the topic of car brands presence on Facebook in different countries from CEE region. CEE F CUP 2012 agenda: 1. Rankings of average perfomance of brands across CEE region. 2. Classification of car brands fanpages in countries from CEE region, ordered by number of fans and engaged fans. 3. Classification of car brands fanpages in these countries, ordered by Interactivity Index and Relative Interactivity. 4. Classification of car brands fanpages in these countries, ordered by fans gender. 5. Classification of the most popular posts on car brands fanpages in the region.
Key findings Average size of a fanpage in CEE (in analysed scope) changes from several thousands to a few dozen thousands, depending on brand and market. The biggest fanpages are established in Germany, where all of national brands' fanpages surpass the amount of 100 000 fans. On the other hand, the smallest ones can be found in Ukraine where the biggest fanpage, Citroen, recenty hit the 10 000 fans threshold. Audi has the highest average number of fans on their regional fan pages. However, most of the country rankings by number of fans are clearly won by BMW (often being a sole outlier in this regard). Both of these brands, Audi and BMW are strong winners in “number of fans” rankings, having twice as high average as Mercedes, holder of the third position. Number of engaged fans often reflects just the fanpage's size – a brief look at Relative Interactivity rankings shows that highest engagement was not generated on walls of the biggest pages – Volkswagen, Kia and Ford brands almost doubled values of Relative Interactivity of BMW and Audi. Not surprisingly, all across the region, car brands' fanpages are engaging mostly males. It's noticeable mostly in contrast to proportions of gender engagement on Facebook in general; such a high male activity is not a common phenomenon. In Czech Republic, Germany, Hungary, Poland, Romania and Russia we can observe a slight uptrend in overall Interactivity Index values, with distinct interactivity peaks in March. Interaction intensity comes in weekly cycles, and weekend drops in Interactivity Index are also very clear in most analysed countries.
Glossary:
Engaged fans: Fans who have done at least 1 activity within analysed period of time: "like", commentary, adding a post or a photo. Interactivity Index: Collective rate of all activities within one fanpage. Relative Interactivity: Collective rate of all fan activities within fanpage including number of fans; makes it possible to compare fanpages with varied number of fans, II fans / number of fans. Top posts: ranking of most interactive posts (i.e. ranked by Interactivity Index), one per fan page.
Car brands on Facebook in CEE 2012:
Brands overview
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Car brands on Facebook in Central & Eastern Europe Ranking by average number of fans, 2012
6885
Audi
BMW
Mercedes
Volkswagen
Opel
Ford
Kia Motors
88850
8808
79941
3371
40228
4128
36014
4353
32767
2501
27496
2242
22521
Peugeot
1008
Citroen
890
Skoda
514
Average number of engaged fans
16934
13348
7549
Average number of fans
Source: sotrender.com
Car brands on Facebook in Central & Eastern Europe Ranking by average Interactivity Index in 2012
427
BMW
541
Audi
Volkswagen
Mercedes
Kia Motors
16004
743
14762
825
13396
680
11544
762
8545
364
Peugeot
Citroen
Skoda
21853
687
Opel
Ford
32099
5596
482
5441
564
3315
Average Relative Interactivity
Average Interactivity Index
Source: sotrender.com
Car brands on Facebook in Central & Eastern Europe Average distribution of engaged fans’ gender in 2012
Peugeot
Kia Motors
60%
40%
66%
34%
BMW
69%
31%
Skoda
69%
31%
Citroen
70%
30%
Audi
70%
30%
Volkswagen
71%
29%
Opel
71%
29%
Ford
72%
28%
Mercedes
73%
27%
Males
Females
Source: sotrender.com
Car brands on Facebook in CEE 2012:
Countries overview
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Car brands on Facebook in CEE 2012:
Czech Republic
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Car brands on Facebook in Czech Republic Distribution of engaged fans’ gender in 2012
54%
Kia Motors
46%
63%
Peugeot
Audi
Volkswagen
37%
66%
34%
68%
32%
Mercedes
71%
29%
BMW
72%
28%
Opel
77%
23%
Citroen
77%
23%
Ford
78%
22%
Skoda
87%
13%
Males
Females
Source: sotrender.com
Facebook: car brands in Czech Republic Ranking by number of fans, 2012
BMW
6121
54782
1554
Peugeot
Volkswagen
Ford
Audi
Kia Motors
Mercedes
Skoda
Citroen
Opel
41493
4467
24126
1393
23441
2105
16541
1359
10074
1103
6245
586
260
64
Number of engaged fans
4484
4146
3862
Number of fans
Source: sotrender.com
Czech Republic: top posts Response and gender distribution in most interactive posts
Měsíc prosinec utekl jako voda a my pro Vás máme fotku měsíce prosince. Po velice náročném výběru se, i s přihlédnutím na vaše reakce, stala fotka od Marcely Páškové. Touto cestou gratulujeme a všem o [...]
74% males
likes: comments: fanpage: published:
1540 173 BMW Czech Republic 2012−01−04 12:52:24
females 26%
I takto vypadá tovární tuning... :)
79% males
likes: comments: fanpage: published:
638 females 89 Volkswagen Czech Republic 2012−02−04 19:06:42
21%
Kdybyste si mohli vybrat jakoukoliv Škodovku, co by to bylo? :)
90% males
likes: comments: fanpage: published:
46 212 Skoda Czech Republic 2012−02−12 21:30:37
females 10%
Poznáváte legendu?
89% males
likes: comments: fanpage: published:
320 40 Audi Czech Republic 2012−03−12 20:08:28
females 11%
[ no text / multimedia ]
64% males
likes: comments: fanpage: published:
239 31 Peugeot Czech Republic 2012−02−17 11:45:42
females 36%
Colored bars represent gender distribution among fans engaged by a given post Source: sotrender.com
Czech Republic: Interactivity Index Interaction flow on car brands’ Facebook pages, 2012
BMW Peugeot Volkswagen Ford Audi Kia Motors Mercedes Skoda Citroen Opel
49 186 76 5 13 74 76 70 100 214
Fanpage
Daily average January
February
March
Czech Republic: summary The biggest pages: BMW, Peugeot and Volkswagen The highest number of fans was engaged on the following pages: BMW, Volkswagen and Audi The highest percent of engaged fans was observed on Volkswagen, Mercedes and Audi The most interactive pages in terms of Interactivity Index were BMW, Volkswagen and Mercedes The highest values of Relative Interactivity were seen on pages Mercedes, Skoda and Volkswagen
Car brands on Facebook in CEE 2012:
Germany
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Car brands on Facebook in Germany Distribution of engaged fans’ gender in 2012
63%
37%
Peugeot
65%
35%
Ford
66%
34%
Kia Motors
Opel
73%
27%
Audi
73%
27%
Skoda
73%
27%
Citroen
74%
26%
Mercedes
77%
23%
BMW
78%
22%
80%
20%
Volkswagen
Males
Females
Source: sotrender.com
Facebook: car brands in Germany Ranking by number of fans, 2012
Audi
BMW
Opel
Mercedes
Volkswagen
Kia Motors
Ford
38266
473384
36149
312489
27024
205107
12780
188344
16385
169644
4552
9019
98548
81794
Citroen
1314
30847
Peugeot
1454
21953
Skoda
715
11538
Number of engaged fans
Number of fans
Source: sotrender.com
Germany: top posts Response and gender distribution in most interactive posts
Was würden Sie tun, wenn Sie den hier im Rückspiegel entdecken? Ein Dank geht an http://quattroworld.com/ für diese Bilder.
78% males
likes: comments: fanpage: published:
11361 1829 Audi Germany 2012−01−05 16:18:51
females 22%
Ergänzen Sie: Ich fahre BMW, weil ___________.
77% males
likes: comments: fanpage: published:
2403 2241 BMW Germany 2012−03−07 19:06:31
females 23%
Für einen Opel gibt es viele Gründe − was ist euch besonders wichtig? Vervollständigt einfach folgenden Satz: "Ich fahre Opel, weil..."
75% males
likes: comments: fanpage: published:
642 1017 Opel Germany 2012−02−07 17:21:45
females 25%
Was meinst du? In welchem Volkswagen ist dieses Pärchen unterwegs? Unser kleines Rätsel wird morgen auf unserer Facebook Seite aufgelöst...
89% males
likes: comments: fanpage: published:
284 806 Volkswagen Germany 2012−02−22 19:52:18
females 11%
Was wir schon immer von euch wissen wollten: Was fahrt ihr lieber ... Automatik oder Schaltung?
74% males
likes: comments: fanpage: published:
193 490 Ford Germany 2012−02−03 15:21:27
females 26%
Colored bars represent gender distribution among fans engaged by a given post Source: sotrender.com
Germany: Interactivity Index Interaction flow on car brands’ Facebook pages, 2012
Audi BMW Opel Mercedes Volkswagen Kia Motors Ford Citroen Peugeot Skoda
36 543 296 1084 53 1362 111 723 396 1803
Fanpage
Daily average January
February
March
Germany: summary The biggest pages: Audi, BMW and Opel The highest number of fans was engaged on the following pages: Audi, BMW and Opel The most engaging fan pages in terms of percent of engaged fans were Opel, BMW and Ford The highest values of Interactivity Index were seen on pages BMW, Audi and Opel The most interactive pages in terms of Relative Interactivity were Ford, BMW and Opel
Car brands on Facebook in CEE 2012:
Hungary
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Car brands on Facebook in Hungary Distribution of engaged fans’ gender in 2012
50%
Peugeot
50%
Ford
64%
36%
Kia Motors
64%
36%
66%
34%
BMW
Audi
74%
26%
Opel
78%
22%
Citroen
78%
22%
Males
Females
Source: sotrender.com
Facebook: car brands in Hungary Ranking by number of fans, 2012
BMW
Ford
Audi
Peugeot
Opel
3917
31865
1242
16396
1683
9852
1293
9363
1743
7177
Kia Motors
338
Citroen
257
Number of engaged fans
4480
1052
Number of fans
Source: sotrender.com
Hungary: top posts Response and gender distribution in most interactive posts
[ no text / multimedia ]
64% males
likes: comments: fanpage: published:
1067 44 BMW Hungary 2012−02−13 16:55:26
females 36%
Segíts hősünknek kikerülni a legkényesebb szituációkból! A kulcs: Let Your Body Drive ! Azok között, akik megosztják a videót egy kis Peugeot ajándékcsomagot sorsolunk ki, melyet GLS−sel küldünk el [...]
40% males
likes: comments: fanpage: published:
158 79 Peugeot Hungary 2012−02−21 13:44:59
females 60%
Születésnapjára hazagurul az első magyar Astra! A magyar Opel ma elhagyta a Közlekedési Múzeumot, hogy egy szervizben készítsék fel arra, hogy hazajusson március 13−i szülinapjára az Opel szentgotthár [...]
84% males
likes: comments: fanpage: published:
244 55 Opel Hungary 2012−02−09 16:18:10
females 16%
4.86 másodperc alatt százon? Nehéz elképzelni, hogy ez mit jelent a gyakorlatban. Ez a kis videó megmutatja, hogy egy 500 lóerős A8−asban ülve mit is jelent a ...lendületes elindulás.... Ennél érzékletese [...]
85% males
likes: comments: fanpage: published:
321 17 Audi Hungary 2012−01−09 11:54:31
females 15%
[ no text / multimedia ]
49% males
likes: comments: fanpage: published:
184 15 Ford Hungary 2012−02−23 18:28:55
females 51%
Colored bars represent gender distribution among fans engaged by a given post Source: sotrender.com
Hungary: Interactivity Index Interaction flow on car brands’ Facebook pages, 2012
BMW
26
Ford
97
Audi
29
Peugeot
62
Opel
82
Kia Motors
81
Citroen
124
Fanpage
Daily average January
February
March
Hungary: summary The biggest fan pages in this group were BMW, Ford and Audi The most engaging fan pages, in terms of number of engaged fans, were BMW, Opel and Audi The highest percent of fans was engaged on the following pages: Opel, Citroen and Audi The most interactive pages in terms of Interactivity Index were BMW, Opel and Peugeot The highest values of Relative Interactivity were seen on pages Citroen, Opel and Peugeot
Car brands on Facebook in CEE 2012:
Poland
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Car brands on Facebook in Poland Distribution of engaged fans’ gender in 2012
38%
Skoda
62%
66%
Opel
34%
Peugeot
69%
31%
Citroen
70%
30%
72%
28%
Kia Motors
BMW
76%
24%
Ford
77%
23%
Volkswagen
78%
22%
Audi
79%
21%
Mercedes
85%
15%
Males
Females
Source: sotrender.com
Facebook: car brands in Poland Ranking by number of fans, 2012
BMW
6327
57677
Kia Motors
3142
Mercedes
3042
38328
1440
Ford
Audi
39856
5642
15635
1085
Opel
Volkswagen
Peugeot
Skoda
Citroen
24400
2462
13276
10903
830
234
990
Number of engaged fans
10896
10867
9479
Number of fans
Source: sotrender.com
Poland: top posts
Response and gender distribution in most interactive posts
[ no text / multimedia ]
80% males
likes: comments: fanpage: published:
1432 89 BMW Poland 2012−02−13 15:38:30
females 20%
Chcielibyście przejechać się KIA i otrzymać taki kalendarz z terminarzem UEFA EURO 2012? Kto chętny, daje "lajka"! :)
77% males
likes: comments: fanpage: published:
620 105 Kia Motors Poland 2012−02−02 11:56:04
females 23%
Ok, to którego wybieracie?
92% males
likes: comments: fanpage: published:
147 180 Volkswagen Poland 2012−03−07 13:19:25
females 8%
Czy chcielibyście zobaczyć nowe Audi A3 jako jedni z pierwszych w Polsce i uczestniczyć w prapremierze?
73% males
likes: comments: fanpage: published:
391 95 Audi Poland 2012−03−08 19:50:21
females 27%
Jak myślicie ... co związanego z Mercedesem ukryliśmy w tym bagażniku? :)
88% males
likes: comments: fanpage: published:
84 142 Mercedes Poland 2012−02−15 15:03:57
females 12%
Colored bars represent gender distribution among fans engaged by a given post Source: sotrender.com
Poland: Interactivity Index Interaction flow on car brands’ Facebook pages, 2012
BMW Kia Motors Mercedes Ford Audi Opel Volkswagen Peugeot Skoda Citroen
36 173 135 201 82 375 63 118 155 269
Fanpage
Daily average January
February
March
Poland: summary The biggest pages: BMW, Kia Motors and Mercedes
The hihgest number of engaged fans was observed on BMW, Audi and Kia Motors The highest percent of engaged fans was observed on Audi, Volkswagen and BMW
The biggest Interactivity Index was generated on Audi, BMW and Opel The most interactive pages in terms of Relative Interactivity were Audi, Volkswagen and Opel
Car brands on Facebook in CEE 2012:
Romania
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Car brands on Facebook in Romania Distribution of engaged fans’ gender in 2012
Citroen
62%
38%
BMW
63%
37%
Ford
69%
31%
Opel
70%
30%
Volkswagen
70%
30%
Mercedes
71%
29%
Audi
Kia Motors
77%
23%
82%
18%
Males
Females
Source: sotrender.com
Facebook: car brands in Romania Ranking by number of fans, 2012
BMW
Citroen
Ford
Mercedes
9290
91688
2797
34645
1795
18656
1213
14825
Opel
682
Volkswagen
619
Audi
Kia Motors
97
350
Number of engaged fans
11510
8092
810
777
Number of fans
Source: sotrender.com
Romania: top posts Response and gender distribution in most interactive posts
[ no text / multimedia ]
61% males
likes: comments: fanpage: published:
1287 30 BMW Romania 2012−02−27 11:20:19
females 39%
[ no text / multimedia ]
65% males
likes: comments: fanpage: published:
314 40 Citroen Romania 2012−02−26 14:31:34
females 35%
“Parcare laterala... pe marginea acoperisului unui bloc de 27 de metri inaltime?!” Vezi incercarea incredibila a Ninei!
77% males
likes: comments: fanpage: published:
192 44 Ford Romania 2012−02−15 09:42:55
females 23%
Cu aproape o ora mai devreme (ca vrem totusi sa fim printre primii), le voila! Noul Kia cee’d!
86% males
likes: comments: fanpage: published:
111 62 Kia Motors Romania 2012−01−10 16:10:58
females 14%
[ no text / multimedia ]
73% males
likes: comments: fanpage: published:
171 9 Opel Romania 2012−02−11 14:56:40
females 27%
Colored bars represent gender distribution among fans engaged by a given post Source: sotrender.com
Romania: Interactivity Index Interaction flow on car brands’ Facebook pages, 2012
BMW Citroen Ford Mercedes Opel Volkswagen Audi Kia Motors
23 39 25 214 6 86 57 352
Fanpage
Daily average January
February
March
Romania: summary The biggest fan pages were BMW, Citroen and Ford
The hihgest number of engaged fans was observed on BMW, Citroen and Ford The highest percent of fans was engaged on the following pages: Kia Motors, Audi and BMW
The biggest Interactivity Index was generated on BMW, Citroen and Ford The highest values of Relative Interactivity were seen on pages Kia Motors, Citroen and Audi
Car brands on Facebook in CEE 2012:
Russia
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Car brands on Facebook in Russia Distribution of engaged fans’ gender in 2012
56%
44%
58%
42%
Mercedes
60%
40%
Citroen
61%
39%
Kia Motors
62%
38%
BMW
63%
37%
65%
35%
Opel
Peugeot
Volkswagen
Audi
70%
30%
Skoda
70%
30%
Males
Females
Source: sotrender.com
Facebook: car brands in Russia Ranking by number of fans, 2012
Audi
5724
3972
Opel
13644
523
771
Peugeot
Volkswagen
Skoda
18003
6937
Citroen
Mercedes
19749
3019
BMW
Kia Motors
174162
3099
11647
10170
5953
480
294
Number of engaged fans
2051
1411
Number of fans
Source: sotrender.com
Russia: top posts Response and gender distribution in most interactive posts
Opel. Wir leben Autos. by @Tim−Tim Sabiroff & Taisiya Lakinskaya
57% males
likes: comments: fanpage: published:
689 52 Opel Russia 2012−03−10 10:11:26
females 43%
[ no text / multimedia ]
63% males
likes: comments: fanpage: published:
651 54 Audi Russia 2012−01−17 10:35:21
females 37%
Доброе утро, друзья! Завелись?
70% males
likes: comments: fanpage: published:
156 137 BMW Russia 2012−02−13 06:32:37
females 30%
Весне дорогу!
64% males
likes: comments: fanpage: published:
256 37 Mercedes Russia 2012−03−01 08:10:46
females 36%
Дорогие друзья, мы продолжаем наш КОНКУРС с исключительно ..женскими подарками.. ... наборами кремов от нашего партнера L...OCCITANE. Три д (5, 6 и 7 марта) мы будем размещать яркие фотографии, а [...]
30% males
likes: comments: fanpage: published:
53 37 Peugeot Russia 2012−03−06 09:30:31
females 70%
Colored bars represent gender distribution among fans engaged by a given post Source: sotrender.com
Russia: Interactivity Index Interaction flow on car brands’ Facebook pages, 2012
Audi Opel BMW Kia Motors Citroen Peugeot Mercedes Volkswagen Skoda
34 39 177 150 49 228 84 193 209
Fanpage
Daily average January
February
March
Russia: summary The biggest fan pages in this group were Audi, Opel and BMW
The hihgest number of engaged fans was observed on Kia Motors, Audi and Opel The highest percent of fans was engaged on the following pages: Mercedes, Kia Motors and Volkswagen
The biggest Interactivity Index was generated on Audi, BMW and Mercedes The highest values of Relative Interactivity were seen on pages Mercedes, Skoda and Volkswagen
Car brands on Facebook in CEE 2012:
Slovakia
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Car brands on Facebook in Slovakia Distribution of engaged fans’ gender in 2012
57%
Kia Motors
61%
Peugeot
39%
65%
Audi
BMW
43%
35%
69%
31%
Mercedes
73%
27%
Citroen
73%
27%
75%
25%
Opel
Ford
Skoda
78%
22%
83%
17%
Males
Females
Source: sotrender.com
Facebook: car brands in Slovakia Ranking by number of fans, 2012
BMW
Mercedes
Peugeot
Audi
5178
69660
2171
26081
631
1141
18812
395
Skoda
Kia Motors
19400
11074
1104
10285
Citroen
184
Opel
161
1061
Ford
118
291
Number of engaged fans
4416
Number of fans
Source: sotrender.com
Slovakia: top posts Response and gender distribution in most interactive posts
[ no text / multimedia ]
58% males
likes: comments: fanpage: published:
833 48 BMW Slovakia 2012−01−26 10:43:17
females 42%
Tipni si vitaza ankety Futbalista roka a vyhraj Auto roka na vikend s plnou nadrzou! Do pondelka 27.2. 19.00 hod nam napis svoj tip na vitaza ankety Futbalista roka. Ak sa trafis, mas sancu vyhrat Aut [...]
61% males
likes: comments: fanpage: published:
30 110 Kia Motors Slovakia 2012−02−23 17:09:04
females 39%
Ženy, čím vás dnes muži potešili úplne najviac? Všetko najlepšie posielame aj z Mercedesu! :−)
50% males
likes: comments: fanpage: published:
325 18 Mercedes Slovakia 2012−03−08 20:43:40
females 50%
[ no text / multimedia ]
63% males
likes: comments: fanpage: published:
241 12 Audi Slovakia 2012−02−10 16:27:30
females 37%
[ no text / multimedia ]
65% males
likes: comments: fanpage: published:
191 12 Peugeot Slovakia 2012−02−23 09:39:14
females 35%
Colored bars represent gender distribution among fans engaged by a given post Source: sotrender.com
Slovakia: Interactivity Index Interaction flow on car brands’ Facebook pages, 2012
BMW Mercedes Peugeot Audi Skoda Kia Motors Citroen Opel Ford
26 84 17 13 39 24 23 90 178
Fanpage
Daily average January
February
March
Slovakia: summary The biggest fan pages in this group were BMW, Mercedes and Peugeot The most engaging fan pages, in terms of number of engaged fans, were BMW, Mercedes and Audi
The highest percent of engaged fans was observed on Ford, Opel and Kia Motors The highest values of Interactivity Index were seen on pages BMW, Mercedes and Kia Motors The most interactive pages in terms of Relative Interactivity were Ford, Opel and Kia Motors
Car brands on Facebook in CEE 2012:
Ukraine
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Car brands on Facebook in Ukraine Distribution of engaged fans’ gender in 2012
Audi
54%
46%
Peugeot
55%
45%
Skoda
61%
39%
BMW
62%
38%
Volkswagen
63%
37%
Citroen
63%
37%
Mercedes
73%
27%
Kia Motors
74%
26%
76%
24%
Opel
Males
Females
Source: sotrender.com
Facebook: car brands in Ukraine Ranking by number of fans, 2012
Citroen
Skoda
Peugeot
BMW
796
10553
863
5921
523
5265
462
154
Kia Motors
190
Mercedes
Audi
Volkswagen
Opel
3361
2501
1820
423
1606
358
1266
90
Number of engaged fans
397
Number of fans
Source: sotrender.com
Ukraine: top posts Response and gender distribution in most interactive posts
Хочешь флешку? Действуй по указанной формуле! :) P.S. Приготовьтесь к охоте на Yeti! Открытие сезона 6 февраля, следите за об
53% males
likes: comments: fanpage: published:
578 321 Skoda Ukraine 2012−02−01 09:55:32
females 47%
И все же, к Citro..n Украина остается 2 практических вопро межсервисном пробеге 20 тыс. км. −− откуда в Украине взялась "промежуточная" замена масла на 10 тыс. км. между ТО? "Боль [...]
92% males
likes: comments: fanpage: published:
2 73 Citroen Ukraine 2012−01−02 09:25:22
females 8%
С праздником! ;)
38% males
likes: comments: fanpage: published:
195 15 Audi Ukraine 2012−02−14 09:33:10
females 62%
Дамы и господа! На подиуме 508. Встречайте!
60% males
likes: comments: fanpage: published:
94 21 Peugeot Ukraine 2012−02−24 19:12:00
females 40%
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59% males
likes: comments: fanpage: published:
103 11 BMW Ukraine 2012−01−26 13:45:37
females 41%
Colored bars represent gender distribution among fans engaged by a given post Source: sotrender.com
Ukraine: Interactivity Index Interaction flow on car brands’ Facebook pages, 2012
Citroen Skoda Peugeot BMW Kia Motors Mercedes Audi Volkswagen Opel
66 38 19 14 86 25 47 17 33
Fanpage
Daily average January
February
March
Ukraine: summary The biggest fan pages in this group were Citroen, Skoda and Peugeot The most engaging fan pages, in terms of number of engaged fans, were Skoda, Citroen and Peugeot The most engaging fan pages in terms of percent of engaged fans were Volkswagen, Audi and Opel The highest values of Interactivity Index were seen on pages Citroen, Skoda and Peugeot The highest values of Relative Interactivity were seen on pages Volkswagen, Opel and Audi