Pure Essentials COLLECTION
HAIR CARE FOR THE NATURAL DIVA. Hydrating Shampoo Moisturizing Conditioner Moisturizing Hair Oil Coconut Oil Hair Butter Coconut Oil Hair Gloss
the details Hydrating Shampoo: Paraben and toxic free shampoo for normal to course hair types. Infused with nutrient-rich organic ingredients that will make all hair types & textures smooth, vibrant, and refreshed. Enriched with sweet almond and coconut oils and herbal infusion gives your hair what it needs to be strong, manageable, and shiny. Silk amino acids aid in reinforcing the hair strand and fortifying the cuticles of the hair. Pure Essentials was also designed for colored or chemically processed hair and is nourishing enough for daily use without leaving a heavy feel to the hair. This conditioning shampoo will gently cleanse and enhance the porosity and elasticity by imparting the hair with organic ingredients which includes natural oils and herbs to pamper your hair.
How to use: After wetting hair apply a small amount of Pure Essentials Nourishing Shampoo to the palms of hands, emulsify and apply directly to the wet hair. After shampooing the hair rinse and repeat as needed or until the hair and scalp have become clear of dirt and debris.
Moisturizing Conditioner: Repair, restore and rejuvenate your dry and over worked hair. This nourishing conditioner makes it smooth and manageable as it nourishes each strand with high quality ingredients. Amino conditioner and wheat protein nourishes and strengthens the hair shaft while silk amino acids restructure and fortify the hair. Hydrating active ingredients and herbal infusions give this conditioner superior comb ability and transform your hair into bouncy, shiny, full of body hair. Treat yourself to the silky elegance of our organic conditioning formula. Gently restores shine, body, and texture.
How to use: After cleansing the hair using Pure Essentials Nourishing Shampoo, towel blot
Collection Features:
the hair 60-70% dry. Place a small amount of the nourishing conditioner to the
• Sweet Almond oil
palms of your hand, emulsify and proceed to apply to the hair strands, working your way up to the scalp. ( If you have fine hair do not add conditioner to the
• Coconut oil
scalp.) Using a large tooth comb, begin to detangle the hair making sure that the
• Silk amino acids
conditioner is applied to all of the hair. Keep on hair for 5-10 minutes to allow
• Organic aloe vera
conditioning agents to nourish and feed.
COMING SOON
• Herbal infusions • Paraben free
Pure Moisturizing oil:
• Color protectors
The name says it all. More than just oil that absorbs into the hair; this essential oil
• UV protector
adds moisture without leaving a heavy feel or weighing down your finish! This pure oil may be used to add shine, and make dull dry hair become vibrant. It will also act as a humidity block as it feeds the hair adding significant amounts of moisture.
How to use: Place a small amount of product into palms of hands, emulsify and place onto strands. Use sparingly as this product is very concentrated.
• Exclusive SP anti-breakage technology • Exclusive SP moisture infusion technology
Pure Moisturizing oil as a Treatment: A deep, intensive treatment for dry over worked hair, May be used on all hair types.
How to use: Cleanse hair using Pure Essentials Nourishing Shampoo, then towel blot the hair 75% dry. Apply a sufficient amount of Pure moisturizing oil to the shaft and work up to scalp. Use a large tooth comb to distribute product evenly through hair. Then place a plastic cap over hair and allow to process under a dryer for 15 minutes. Rinse hair free from oil and shampoo lightly once more. Follow with Pure Essentials conditioner, rinse and complete styling. This treatment works well on relaxed, natural, or chemical curled hair.
Coconut Oil Hair Gloss: All natural ingredients, for your styling and molding hair needs. This gloss will give a satin finish to all hair types with a soft hold. Add definition and direction to your style with Pure Styling gel.
How to use: Place a small amount of gloss into the palm of your hands, emulsify and apply an even coat onto clean dry hair. This gloss may also be used to define curls, when using curling or flat irons. As a finish, you tame fly away hairs or define short hair styles in place of firm hold gels.
COMING SOON
Coconut Oil Hair & Scalp Balm Infused with our nutrient rich organic ingredients, sweet almond and coconut oils this hair gloss was developed to feed the hair and add a soft supple feel. For use when your hair needs that extra shine and finish. This gloss is light enough for daily use has a UV protectant and will also protect the hair from splitting.
How to use: Place a small amount of pure hair gloss into the palm of your hands and emulsify, apply directly to your hair may be used before your thermal styling as a hair shield against heat damage.
Benefits of Coconut Oil Boosts hair and scalp health for all hair types including natural and processed hair. Vitamins E and K found in coconut oil nourishes the hair and boosts health and shine Repairs damaged hair follicles and restores processed hair Penetrates, thickens and protects Boosts shine and seals in moisture Makes hair stronger and silkier Deeply conditions and moisturizers scalp and hair Perfect and effective for all hair types and textures
new!
Our botanically based salon quality hair care formulated with Moroccan Argan oil and now... enriched with coconut oil. With all of the new research regarding the benefits of nutrient rich coconut oil for a healthier hair and scalp, Arthur Harris suggested we add it to our existing formula. Coconut oil deeply conditions the hair during both the cleansing and conditioning phase, while promoting a healthy scalp, adding moisture and imparting a beautiful shine to the hair. We also decided to take this opportunity to upgrade our packaging for this line as well. The Pure Essentials line are our same wonderful products with the same delicious vanilla and fig fragrance, but with the addition of coconut oil to make a great product even more amazing.
BOTANICALLY BASED, salon quality hair care formulated with Coconut oil.
Pure Essentials Shampoo Our Hydrating Shampoo is fortified with antioxidants, green tea extract, Acai Berry, Sugar Cane, Argan oil and silk amino acids. A hydrating shampoo which provides defense to colortreated hair, filters harmful UV rays and is rich in antioxidants to protect hair. All natural, sulfate and paraben free. Adds moisture to dry chemically treated hair. Helps minimize breakage, detangles, enriches hair and evens porosity. Convenient 12oz size for the entire family; suitable for all hair types. $22.00 | 12oz. | [SP380]
Pure Essentials Conditioner Our Moisturizing Conditioner is fortified with antioxidants, Argan oil, tea tree oil, green tea and silk amino acids. Detangles hair, repairs surface porosity, hydrates hair helping to prevent dry brittleness and breaking of hair. Eliminates static charge and protects hair from harmful UV rays. Convenient 12oz size for the entire family; suitable for all hair types. $24.00 | 12oz. | [SP381]
Pure Essentials Hair Gloss Promotes a healthy shine for all hair types. Prevents frizzy, dry and fly away hair. Nutrient rich oils, butters and vitamin E. Enriched with olive oil, shea butter & avocado butter. Promotes a healthy scalp and hair. A beautiful, healthy gloss for all hair types. 15.00 | .5oz. | [SP385]
MOROCCAN AMBER VA N I L L A
NOW ON SALE! ONLY $15.00 Hair Butter A moisturizing and conditioning emollient for the hair. The same moisturizing blend as our Shea Butter Balm, with the essential addition of Tea-Tree Oil to cleanse and moisturize your scalp. The ideal conditioning pomade for ethnic hair, and for anyone with curly, strong-willed hair. Never greasy. $20.00 | 4oz. | [SP339]
A Beautiful Collaboration Nadine Thompson has been in the practice of creating beautiful products for the past 15 years. She is a master product developer and formulator and a lover of all things beautiful and luxurious. In her efforts to create a high quality, all natural and eco-friendly hair care line for Soul Purpose, she has collaborated with world renown hair care stylist and educator Arthur Harris. Arthur Harris is the owner of the Salon Red Salon and Spa on Newbury Street in Boston. Together they have created both the Salon Red and Pure Essentials hair care line.
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