How to Use and Create Strategic Networks

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MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

GUDP Seminar Guest speaker: Soulaima Gourani E*MBA

How to Use and Create Strategic Networks = Innovation for life October 12th 2011

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MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

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MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

How to Use And Create Networks Not!

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MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

Did you know?

Many people think they can go out to networking events, hand their cards out and the business will come flowing in. It may happen like that, but not likely. It takes time, energy and effort to build a network. Through building that network you build relationships with people who know you, trust you and will do business with you. you

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MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

Did you know? Relations are everything

Too often organizations train their employees only to focus on features, benefits, and service offering, and neglect to remember that the relationships with stakeholders is everything. Relations is the sure way to find, grow and keep innovative business.

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MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

Did you know? From expert to relationship builder

Experts and specialists shall become DEEP generalists who have broad perspective. Experts have professional credibility – networkers develop DEEP personal trust. Experts supply expertise – networkers provide insights and wisdom. ©


MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

Did you know?

The best way to build your business is to help someone else build hers. Givers get. You don't just take from your network; you also give to it. The secret is the more you give to your network the more you will get back.

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MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

Your 4 Steps Analyze, Design, Implement and learn

Define your vision(s) and purpose Map your network Nurture your network Expand your network

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MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

Your Mindset Mind your mindmind-set: 3 steps

1. Accept that networking is one of the most important requirements of a knowledge worker and a salespersons role. 2. To overcome any qualms about it, identify a person you respect who networks effectively and ethically. Observe how he or she uses networks to accomplish goals. 3. Learn from it and build your own individual strategy.

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MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

Process Vision and Purpose

Figure out your priorities and challenges and define your vision(s) in 1-2 years. Yourself and your team/practice.

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MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

Role model Role model observation

True role models are those who possess the qualities that we would like to have who have affected us in a way that makes us want to do better. Do you have a “relations role model”?

Find that person and learn from him!

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MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

Experiences and Expectations Who are you?

Describe yourself, your needs, experiences and thoughts regarding networking and professional relationships.

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MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

3 Layers Your private network (70%) Your professional network (20%) Your ’field’ network (10%) But remember: the smallest piece of the pie will keep you going the longest!

Private 70% Professional 20% Field 10%

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MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

Your Network The outer circle The inner circle

The core

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MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

The OPS Model The O P S -view:

1. Operational: People you need to accomplish your assigned, routine tasks. 2. Personal: Kindred spirits outside your organization, who can help you with advancement. 3. Strategic: People outside your control, who will enable you to reach organizational/team objectives. Š


MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

Inspiration or Stupidity? The knowledge and inspiration

12 meters 7 persons 4 factors

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MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

Mapping The 5 most important innovative persons you know

Keyperson A Keyperson B Keyperson C Keyperson D Keyperson E

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MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

Mapping Map your relations

How deep is each relation? and for how long has it been running?

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MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

Knowledge Name

Future, 3 years

Needs, now

1 2 3 4 5

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MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

How to Improve? Formal

Informal ©


MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

How to Improve?

What can you do better?

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MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

Nurture The Favourite:

The ones who both give and take in a relation The Give And Take’s The ones who only give

The ones who only Take

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MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

Nurture What can you give?

Time Feedback Guidance Gifts (ex. Books) Experiences Tickets Help, practical/professional, physical/mental Passing it on ©


MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

Nurture What can you take?

Feedback Guidance Experiences

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MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

3 Times Thank You! The 3 Times Thanks Strategy

a

b

c

1 2 3

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MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

Nurture How can you develop and nurture your relations?

Traditional or untraditional, who is the receiver?

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MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

Expand Competences The 5 key competences / persons you’re looking for

Key competence Key competence Key competence Key competence Key competence

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MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

Who and Where To Expand? Where does one find great external relations?

Your perfect network members could be around the corner. There are several places to start: •Suppliers •Customers •Professional networks •Online networks •Others ©


MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

Name

Expand With Persons Purpose

Where to look/How

1 2 3 4 5

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MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

Your EQ Profile Will people even remember you and your name?

• 8 meetings per week - wow do you want to be remembered? • What is the headline and benefit statement about you that will stand out in someone's mind? • What is it about you that makes you unique compared to everyone else who does what you do? ©


MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

The Trust Equation It’s It’s all about trust, passion and energy

The 50% rule Weighted Expectations Clarity of Expectations

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Delivery on Expectations

×

Usefulness of Feedback

= Tr st

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MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

Practice Build your own real life case!

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MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

Optimize Reallocate your time

How can you apply higher quality networking on a “day to day” basis?

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MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

Nurture How can you develop and nurture your relations?

Describe your nurture strategy

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MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

Envision It There is no finish line

Describe a sequence of steps that must be taken, or activities that must be performed well, for your network strategy to succeed. An action plan has three major elements (1) Specific tasks: what will be done and by whom. (2) Time horizon: when will it be done. (3) Resource allocation: what specific resources are available for the specific activities. Also called your action program. Š


MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

Prepare Yourself Establish connections ► create reasons ► make a plan Create reasons and ideas for interacting with people outside your company (or function); for instance, by taking advantage of social interests to set the stage for addressing strategic concerns.

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MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

Strategy Pay attention

How will you ensure that you no one in your network is forgotten? How do you ensure that you have a positive account with everyone important in your customer network?

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MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

Envision It Figure out the details

Once you've broken down the vision into pieces, write down the steps on a piece of paper to make sure you have everything thought out. One of the worst things that can happen is if you're almost to the point of your goal, but you're not sure what to do next. Give yourself deadlines for each step. Otherwise you'll end up procrastinating and never achieving. Š


MOTIVATION TOOLS KNOWLEDGE INSPIRATION CHALLENGE TRAINING @ SOULAIMA GOURANI

Envision It Make a time line

Draw a horizontal time line with a dot at each end. The left end represents now, and the right end represents a point in the future. Specify what you want to happen and when, from now until then. Start

Goal

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THANKS SOULAIMA GOURANI

Newsletter Soulaima Gourani, MBA / www.soulaima.com Is a highly respected businesswoman because of her knowledge, charisma, thoughtprovoking ideas, and straightforward manner, as well as her uncompromising focus on value for the company and its customers and relations. Soulaima Gourani is an expert within strategy and leadership. Soulaima Gourani helps companies to achieve a more strategic and profitable organization that focus on relations. Soulaima Gourani is also special advisor to some of Scandinavia’s most demanding and ambitious companies, helping them overcome complex challenges and become more professional and passionate players in their industries.

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