Defining Brand Identity Design and Corporate Identity Design
Brand Identity design is the total proposition that include the performance quality, services and support along with the promises the company makes to its customers. The brand can be perceived as a set of values that helps to acquire a place in people's mind. Brand image is how people see the brand while Brand Identity design is what the company wants their brand to be perceived by the consumers out there. Corporate Identity design, on the other hand, can be translated into the visual aspects of a company's existence. Building or reviving corporate identity entails modifying and modernizing logo, image designs and security aspects while keeping the core of the brand– that is,the name and image to its customers as it is. Unfortunately many companies get lead astray by various business consultancies while building their corporate identity. Corporate Identity design is a misconception that changing logos, posters, advertisements and outlet designs of the company will help in popularizing brand. Developing Brand Identity There are several aspects of building and marketing brand identity. Systematic and practical approach can definitely earn you a good name to stand out in the constantly varying consumer world. To promote brand identity you can buy 'brand kit' that comprises logo, business cards, letterhead, envelope, brochure, and most importantly website. All are designed uniquely to create distinct identity of your company. Create a Personality Branding can be given a personality to represent the business. If you are the sole owner of your business, your brand name could reflect the positive sides of your personality while for joint ventures focus would be on consumer psychology and the quality of products and services. Identify Unique Qualities While exercising brand identity development find out and highlight some unique qualities of your products or services that will make you stand out in the crowd. Remind Customers Branding strategy implies creating an impression of your company with consumers and potential customers. Repeated use and display of the brand name definitely helps in constantly reminding consumers about your company and might kindle the desire to buy your products. Internet branding opens up multiple avenues to reach target audience and convey your product message in a cost-effective way. Professional Approach Apart from the creative side, the brand needs to maintain corporate professionalism. Professionalism entails quality. Quality is the ultimate thing that the customers look for in your products and services.So, there is no better alternative to good service and quality products. In reality, brand is that intangible association between company and the consumers that develops with time and creates a difference to the customers' view towards the company. Changes to visual aspects of the business are not enough to change customers' opinion regarding quality of products and services of a company. Such changes can only increase awareness and assure people about the company's concern about it looks and presentation. The key factor behind the success of brand is evolution and not revolution.