Steps involved in performing brand identity design of a company
Brand identity shows what type of impact a business wants to create on its consumers with its brand name, logo and other visual elements. Components like brand name, logo, slogan makes up brand identity and it is created by business itself. Necessary steps to create a brand identity design for an organization: •
Build a brand strategy to create a set of values on which the organization and brand building agency conform.
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It is important to use the brand strategy to create a brief outline. This will help both the parties to actualize brand design decisions and don’t run into false fantasies.
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In the process of building a brand identity design it is important to know few things about the organization like its history, years of operation, area of operation, basic values and principles. Take every minute detail about the organization like its target customers, notion of people about the organization etc and then proceed to design framework.
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Brand identity design should be unique in style and should not look similar from any other site. To make a completely distinct yet theme focused design, you need to notice the colors, fonts and graphical patterns used by their competitor sites. Keep in mind that your design should not have the same characteristics. Show this unique design to the client and seek their approval. This will represent client’s business in an attractive and unique way which will help in catching attention of everyone and building a popular brand.
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Well logos come first in our mind when we think about any brand. But it is not the only thing that makes up the brand identity. It is advisable to pay attention to the bigger picture and look at the interaction of smaller elements among themselves.
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Even if you have lots of information on the product in which client deals always ask client for information on that product. They are the best source where you can get precise and accurate information about the product. Based on the knowledge you can proceed to the next step of building brand design.
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Put time and effort in analyzing the requirement and goals of client’s business. With limited yet efficient usage of colours, font styles and typography, can induce interest in a simple looking design and make it extraordinary.
Know what makes the client product different from other products. Identify that special feature that is lacking in other products and which makes client’s product superior. Utilize that special feature to create your brand identity. This lets you make your brand design noticeable by people and make it popular.