MEDIA KIT 2015 • Sound, Phrase, & Fury 1
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Sound, Phrase, & Fury • MEDIA KIT 2015
SPF Editor-In-Chief
Janet Adamana
MEDIA KIT 2015 It’s Not A Dream Anymore
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Words from the Editor-In-Chief
History
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The story behind Sound, Phrase & Fury
Our Readers 7 ASSOCIATE EDITOR
Ally Sigurdson
Promotions Director
Steff Shields
SPF Reader Profile
Promotion 9 We want to help!
Contact CONTRIBUTORS Dinorah Prevost Kristen Fisher Liv Mayes Debra Heather Dustin Nelson Dagmawit Dejene
Sound, Phrase & Fury is a Canadian music magazine and website out to help promote musicians not usually covered in mainstream media. All music, photos and articles used are for the sole purpose of spreading the knowledge of these artists and their music.
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Get in touch with us!
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Sound-Phrase-Fury.com
We always encourage readers to support every act through purchasing releases, merchandise and attending live shows. info@sound-phrase-fury.com @soundphrasefury facebook.com/soundphrasefury issuu.com/soundphrasefury Sound-Phrase-Fury.com
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Words from the editor
it’s not a dream anymore... It’s strange to think, Sound, Phrase & Fury was once just a simple little dream, just a
tiny spark of an idea. All it took was one small shard of hope, one tiny little push, to pierce my heart, entrap my mind and all together create a colourful explosion of beauty that is a universe full of grand possibilities. All it took was someone to tell me, “It would be a waste not to try.” There is a common desire so many of us hold: to create something, be something, experience something that will make our lives so much more than what we simply see. It is the dream of fulfilling one’s biggest dream. And after a few short months, SOUND, PHRASE & FURY, pushed me (and my colleagues) forth. I, once a young aspiring music journalist sprouting in a time when magazines and newspapers were taking backseats to blogs and twitter feeds, had tried my best to adapt my aspirations to this fast-paced computerized world. And to this day, I vow to never stop trying. Since the launch of the magazine, I have felt eternally fueled by undying passion and this infectious idea that nothing is impossible. The world we live in tends to bend and break those who dare to dream, but those of us at SOUND, PHRASE & FURY know the payoff is in ultimately giving in to the unceasing desire to just try and try, despite the sacrifices, the troubles and tough times.
We have spent the last year learning how to man the curves, and create something that stands alone, immensely significant in this new internet-based world. This magazine is a result of years of defining what it is SOUND, PHRASE & FURY is meant to be, finding a way to achieve it and taking sound advice to “just do it.”
Forever Chasing Janet Adamana Editor-In-Chief
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Sound, Phrase, & Fury • MEDIA KIT 2015
History In early 2011, Winnipeg-based writer, Janet Adamana, started a small music blog, entitled T up the V. The premise was to focus solely on independent and unsigned artists from all over North America. After two years, and a new name, Sound, Phrase & Fury has grown from a small blog to a bimonthly magazine, focusing on independent/unsigned artists and industy professionals from all around the world.
After graduating from Creative Communications at Red River College in Winnipeg, Manitoba, Canada, Janet Adamana did what most of her fellow graduates did not. Instead of toting piles of resumes, scheduling luncheons with industry professionals and flexing her newly acquired social skills at networking parties, the now SPF editor-in-chief, packed up her car and hit the road. Armed with nothing more than a suitcase full of clothes, a back seat full of snacks and a heart filled with the need to escape the intimidating realm of job-hunting, Adamana was headed to her first outof-city concert.
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HISTORY
This one $13 show, sparked a two-year stint of constant concert chasing and traveling. Adamana attended show-after-show, in several different states and provinces. She experienced first hand, the impact live music had, not only on herself but also everyone involved, from fans to bands and everyone in between. Inspired by her travels, Adamana began T Up The V, a small music blog dedicated to promoting up-andcoming musicians from all over North America. The blog ran from early 2011 to early 2012, when it was then renamed Sound, Phrase & Fury.
up and I saw all the possibilities.” Pumped with new found inspiration, Adamana worked relentlessly for an entire year, building and melding the blog into the indie support system that she envisioned it to become, opening its scope to artists and readers from all around the world. A fan of old school media, Adamana also wanted to create an ode to the ideas of the world she grew up in. She transferred the blog into a digital magazine, successfully melding favourable elements of newage and old school. “I love the idea of blogs. They’re so quick and convenient. But I have always loved magazines, ever since I was a little kid,” says Adamana. “The glossy pages, the super large photos and the creativity with colours and layout. Magazines are more than just words on a page, they are works of art.”
The new moniker was inspired by a live performance video by New Zealand’s indie-pop troupe, The Naked and Famous. After a few less than encouraging months of low readership, lack of a clear vision, and next-to-no motivation to continue writing, Adamana accidently stumbled upon the video of TNAF Sound, Phrase & Fury magazine was officialperforming their poignant hit, “No Way.” ly launched in January 2013. Not only did it become a more structured way of promoting musicians There was something embedded within that par- and industry professionals, a scheduled routine for ticular performance that sparked a flame and fu- readers, musicians and fans to follow, but it is also a eled a clear vision of what SPF was to become. “The fun and creative way to keep ahead of the curve and light bulb went on in my head and I thought, I know stand out in the world wide web. what I have to do,” recalls Adamana. “It inspired the whole concept behind the blog and eventually the After only a few short years, Sound, Phrase & magazine, which was this ode to all the artists who, Fury has grown to become more than just a name through some miraculous strumming and bind- of a music blog and online magazine. It is a term ing of noisy instruments can create something that that perfectly encapsulates the essence of creating touches people, and not only that but also picks music, having passion, and stands as an ode to the them back up. I was in this spot where I didn’t really independent artists and professionals who write know what I was going to do, and just hearing that and create to make a significant impact within the one song, it was like my entire future just opened scene and community.
The glossy pages, the super large photos and the creativity with colours and layout. Magazines are more than just words on a page, they are works of art. 6 Sound, Phrase, & Fury • MEDIA KIT 2015
Our READERS Since its launch in January 2013, Sound, Phrase & Fury magazine has been attracting, on average, 363 readers per issue, some of which are from as far as South America, Asia & Oceania.
The majority of our readers and website followers
are between the ages of 16 to 30. Most of them reside in North America, but some are rooted as far as Indonesia, and Australia. They are interested in the specific genres we cover: pop rock, rock, pop punk, hip-hop, indie-rock, postcore/hardcore, indie-pop, acoustic, folk, screamo, emo and punk. Our readers grew up in the Internet generation, and are extremely web and tech savvy. They are constantly in touch with their peers, and are always looking for the next big thing. They love being the first to discover anything and everything, from new artists to up-and-coming clothing trends.
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OUR READERS
Statistics collected by Issuu.com from January 2013 to January 2015
Our readers take pride in being different and original and enjoy sharing their new obsessions with everyone they know.
passionate about musicians who provide a world of comfort within their craft, and will do as much as they can to help and support.
Most importantly, our readers have a deep passion for music and the industry. They also strive for deeper connections and friendships with the musicians they look up to.
Many of our readers are young musicians themselves. They often share the same stories of trial and tribulation as the artists featured within our pages. They are easily inspired by the success stories of their fellow independent musicians and gain the motivation to continue pursuing their own aspirations.
Music is a saving grace for them, and they often feel indebted to their favourite artists. They are
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Sound, Phrase, & Fury • MEDIA KIT 2015
promotion The primary focus of Sound, Phrase & Fury is to help promote independent artists and industry professionals as best we can. We realize money is tight, especially in the independent industry, so we have tailored our general rates to reflect that. We’re not here to grab your money. We’re here to help.
Thanks to the wonders of the Internet, we at SOUND, PHRASE & FURY, can search the far corners of the earth for the best of the best in the independent industry. Also thanks to the Internet, we can quickly and easily share these discoveries with everyone regardless of geography. Through SOUND, PHRASE & FURY, we create deeper connections with music fans around the world. Our readers know, our premise is to promote the “little guys” but they can also sense our sincere dedication to everything in the independent industry. They can see the passion that fuels the artists we cover, the passion that fuels the professionals we speak to and the passion that ultimately fuels this very publication. Because of all this, our readers have put their trust in us.
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Promotion
That is a powerful thing in the world we live in, where everyone, everywhere is trying to snag your attention. Like one great man once said, with great power comes great responsibility.
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Promotion
We’ve always known that, That’s why Using our reach, and our resources to help promote those within the independent industry, is always in the forefront of what we do. Sponsorship/Advertising
We currently have spaces available in our bimonthly magazine. We offer full-colour pages: inside front cover, first half and second half of publication. See rate card for full details.
Giveaways
Once selected and contacted, the winner’s information will be forwarded to the sponsor. Sponsors are responsible for shipping the giveaway item(s) directly to the winner.
Exclusives
This is another great way for us to help create bandThis is a great way for us to help connect you with to-fan connections. We’d love to partner with you our readers. Giveaways and prize packs are easy and to feature and promote exclusive single/album free ways to publicize your name to a new audience. streams and music video launches on our website. Giveaways are advertised on the SPF website and our social media outlets. Reviews Our team of writers and music lovers are always Winners will be selected at random. By Canadian hungry for some sweet new sounds. Feel free to law, winners are required to answer a skill-testing send us upcoming releases within the genres we question before collecting their prize. cover. Reviews are published in both the magazine and website.
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Promotion
Official rates Magazine Advertising Rates Full Page Colour Inside Front Cover First Half Second Half Discounts %
Base Rate 2 Issues 100 150 50 75 25 38 - 25
4 Issues 250 125 63 37.5
6 Issues 300 150 75 50
Publishing Dates/Deadlines Frequency Publishing Date Booking Deadline Materials Deadline
6 times/year (bi-monthly) First Sunday of release month 30 Days before publish date 1 Week before publish date
File Format Colour Setup Photo Image
High-Resolution JPG preferred, PNG/TIFF also accepted RGB 300 dpi
Material Requirements
Size
Full Page Bleed
8.5 in x 11 in 0.5 in on each side
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To book ad space, please e-mail info@sound-phrasefury.com. All files must be submitted electronically by the established deadline date. 12 Sound, Phrase, & Fury • MEDIA KIT 2015
Industry
contact If you’d like to book a sponsorship, or want to further discuss how SPF can help promote you and your project, please get in touch. We can’t wait to work with you!
info@sound-phrase-fury.com sound-phrase-fury.com facebook.com/soundphrasefury twitter.com/soundphrasefury issuu.com/soundphrasefury story by Janetsoundphrasefury.bigcartel.com Adamana
We started this project because we MEDIA KIT 2015 • Sound, Phrase, & Fury 13
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