Alibaba.com
The Industrial Machinery Industry is Pivoting with Platforms like Alibaba.com B2B ecommerce is giving industry access to global premium suppliers online to make sourcing more efficient through events like the Alibaba.com Online Trade Show | Summer edition
T
he global machinery industry—spanning food and beverage manufacturing machinery to plastics machinery—was hit hard by the Covid-19 pandemic and is likely to see lasting changes. Severe supply chain interruptions and manufacturing delays have led to difficulty sourcing inputs. Even so, the industry is expected to grow from $535 billion globally in 2020 up to $794 billion in 2025, as companies adapt their operations to a post-pandemic world by making changes like adopting automation and the industrial internet of things (IIoT) and focusing on B2B ecommerce. There will be certain lasting changes in the industrial machinery industry to mitigate future supply chain disruptions and adapt to a digital-first approach. Building a flexible and efficient supply chain will be a top priority for manufacturers to avoid future severe disruptions. What happens next for businesses that suddenly found themselves surging and for those that are in recovery will depend on how fully and rapidly they embrace B2B ecommerce and digital channels.
How the B2B Ecommerce Boom has Changed the Game Once nice to have, ecommerce is now a must-have, offering businesses access to more markets and global supply, greater operational flexibility, and the resilience to survive and thrive during challenging times. Traditionally, B2B companies have relied on building their supplier relationships face-to-face at trade shows and in factories and offices. With travel and in-person meetings restricted because of the pandemic last year, buyers and sellers were forced to tap into the value of digital tools. Now, 93% of U.S. companies are doing some portion of their B2B business online, and 43% are using ecommerce, according to an Alibaba.com study. Digital capabilities made all the difference for many businesses last year, serving as a lifeline to rapidly adapt to new and unprecedented social distancing norms. Going digital helped businesses across the country reimagine their operating models overnight, reach new customers and mitigate interruptions by diversifying their supply chains and supplier base. Shifting to digital has also given businesses key data and insights into customer habits and needs. The industrial machinery industry is no exception with
20 | IMD | Q2 2021
ecommerce driving the market forward as millions of consumers and customers shifted from shopping in-store to buying online for delivery or curbside pickup. Going forward, one thing is clear: ecommerce is here to stay.
Why Industrial Machinery Companies Put Their Trust in Alibaba.com As one of the world’s largest online B2B and wholesale marketplaces, Alibaba.com connects millions of business buyers with suppliers of all sizes across more than 200 countries and regions, offering a suite of powerful tools built specifically for B2B trade. Business buyers and procurement professionals can discover new products and manufacturers and place orders efficiently and securely with end-to-end trade enablement features, and sellers are able to reach global demand for their products. With Alibaba. com, companies can: » Expand their footprint. The inherently global nature of the more than 200,000 suppliers on Alibaba.com allows buyers to grow their supplier base digitally without the need to travel. Time zones become unimportant, allowing business discovery and communication 24/7. According to an Alibaba.com survey of U.S. B2B companies, the top benefits of online sourcing cited by buyers include finding suppliers more quickly (53%), reducing the need for travel (44%), greater purchasing power (38%), and higher profit margins (38%). » Optimize shipping efficiencies. Buyers can place large orders with international sellers to take advantage of transparent, reliable, and cost-effective shipping and logistics services, simplifying the entire process. Intelligent algorithms recommend the best routes, and multiple freight forwarders and carriers are available to ensure end-to-end transparency and real-time tracking. » Source securely from around the world. Alibaba.com supports over ten major global payment methods and more than 50 currencies worldwide. To reduce the risk of global trade, buyers who purchase on the Alibaba.com platform can use the free proprietary order protection escrow service, Alibaba.com Trade Assurance. Through Trade Assurance, if anything goes wrong, such as issues with quality or shipping delays, Alibaba.com will assist in reaching a satisfactory outcome, including getting your money back.