HELLO #74
Adios 2014, it’s been a blast.
As we arrive in the 14/15 Winter season, snowboarding seems to be at somewhat of a crossroads. The attention garnered by the Winter Olympics earlier in 2014, where younger riders were gaining thousands of new followers every time they refreshed their Facebook feeds, contrasts with the views of older pros that’d like to see their younger peers boycott all FIS events to grant the TTR Tour unparalleled autonomy. It was nearly 17 years ago that Terje Håkonsen shunned the Nagano Winter Olympics, and it’s a similar move that senior pros would like to see mirrored by today’s elite. Thanks to the large amounts of money events such as the Olympics are worth to competitors, we may not see this replicated any time soon.
Passing snowboarding from one generation to the next is crucial and Source’s Snowboard Editor Rémi Forsans has dissected the market into three age categories in order to suggest how both brands and retailers can profit from adhering to th
