retail buyer’s guide
RETAIL BUYER’S GUIDE
G O G G L E S 20 2 2 / 2 3
SPY
Goggles have been improving technically at speed over recent years. The result is highly educated consumers. They know what they want and are ready to spend more on brands that meet their needs. By Rocio Enriquez.
Goggle users expect improved visibility, wearing comfort and good looks. Efforts in sustainability are rewarded. Lens technology is paramount. “Customers expect the best vision possible in any condition”, says Alexis Ratajczak from Spy+. To be able to interpret the slope correctly secures enjoyment and safety. Customers seek the largest field of vision possible 58
“We expect growth from our new bio-based and recycled collection” Maarten van der Laan, Aphex
coupled with quick adjustment to light conditions. Ventilation avoids fogging. Toric lenses have proved appealing. They combine great peripheral vision with a sleek look. Double lenses minimise spaces in between, avoiding distortion issues. Photochromic lenses are a solution to varying light conditions,
