HELLO #76
The first draft of this editorial had to be discarded after a late-March trip to Tignes, where a solid 70cms of snow in as many hours made for some knee-deep tree powder shred. My original draft spoke of a winter we’d happily put behind us (unless of course you were lucky enough to spend some time in the Pyrenees, which somehow saw the fifth highest snowfall in the world - see French Market Intel), but with this substantial snowfall arriving just in time for Easter, it brought with it some holiday cheer for all. However, this late snow isn’t exclusive to this winter, with late snowfalls becoming the norm in recent seasons; offering retailers the perfect opportunity to shift product over the busy Easter period. At Source we often hear the same issues; retailers want better margins and exclusivity and brands want retailers to keep their head and hold off from sales. Maybe this year’s late snow can give both parties some well-deserved bre
