HELLO #85
I’m writing this issue’s editorial whilst stuck at Geneva airport thanks to the UK’s inability to deal with snow, sandwiched between Vans’ Snowboarding Days event in Les Arcs and the on-snow demo in La Clusaz.
As London shuts down over 2cm of snow, the Alps are under siege by the white stuff and it’s a welcome relief for retailers across Europe. We’ve now seen three consecutive Decembers that have been relatively untouched by
snow, leaving consumers who don’t want a snowboard for Christmas if there’s no snow on the ground. In an ideal world, we’d simply shift Christmas until late January to meet
our new weather pattern. But alas, instead we need to change the mentality. Luckily,
this winter has been cold enough for the majority of resorts to produce good quality snow on piste and whereas it’s not waist high turns before Christmas lunch, many got to experience fun bluebird piste shred for Christmas – something equally as fun. And it’s this message we need to hit home; there’s
