HELLO #90
We’ve been blessed with stellar snow conditions across the Alps this winter right from the word go, finally giving retailers a fair crack at the whip. Despite a small number of early season discount horror stories, we’re pleased to report that the lion’s share of retailers have held firm, standing strong behind their products and having confidence in the orders they placed last winter.
Nowadays a retail buyer has better access to information than ever before, which undoubtedly aids their decision making process. However, where other markets are working with more and more seasons each year (collections, injections, capsules), the snowboard industry still works on a yearly cycle, putting more credence than ever before on a retailer’s buy, as they stick their finger in the air to gauge trends some 9-12 months in the future.
Fear not! Our in-house snowboard
expert, Tom Wilson-North picks apart the snowboards and outerwear offer for 18/19 while Anna Langer looks into goggles, g
