HELLO SOURCE#97
The summer trade show season isn’t what it used to be for action sports brands with the events sector undergoing huge upheaval in recent years as it’s come to terms with brands’ continuous search for improving ROI. The shows still provide unique services - nothing beats establishing a new client relationship face-to-face, and what better way to properly gauge a sector than reviewing it all in one location - but change is in the wind and this summer is a clear indication of that. In surf, regional demo shows (Surf Demo Days, Rock On Surf + Surf Out Portugal) are beginning to make their mark, providing a cost effective way for brands to allow consumers to test their products and organisers are hoping that these will evolve into combined b2b and b2c events. The new big summer player is OutDoor by ISPO, in many ways a reincarnation of the Summer ISPO of old but with added digital services. Even though the primary focus of the show is currently outdoor, this show is well positioned to become a foc
