C R E A T I V E Daily TODD HENRY A Practical Guide for Staying Prolific, Brilliant, and Healthy From the Bestselling Author of THE ACCIDENTAL CREATIVE
“This is your creativity catalyst. Todd Henry guides you through power ful daily exercises to spark your creativity. This book will make this year count towards your creative goals.”
Scott Belsky, author of Making Ideas Happen
Loren Long, #1 New York Times bestselling illustrator of Amanda Gorman’s Change Sings, Barack Obama’s of Thee I Sing, and Otis
DJ Z-Trip Praise for THE ACCIDENTAL CREATIVE
Praise for DAILY CREATIVE
“I sometimes hit obstacles along my creative process that are so unique, I can’t just Google my way around them. What do I do when I know the answers are inside of me, they’re just locked up? I turn to the master locksmith, Todd Henry. His body of work has helped refine and expand my creative toolkit over the years. This book is like having 365 keys on your key chain.”
Vanessa Van Edwards, bestselling author of Captivate “I find Daily Creative not only inspiring but comforting. It’ll be within reach on my drawing table.”
“Mr. Henry’s prescription for maximizing productivity is sagacious, inno vative, and sublimely practical. The Accidental Creative is high-octane fuel for creative productivity.”
Steven Pressfield, author of The War of Art “The gift of creative insight is not to be squandered! Todd Henry has assembled a guide that will enrich your creative pursuits. Don’t dream without it.”
Entrepreneurial You and Stand Out
Dorie Clark, author,
Cal Newport, author of
of the international bestseller Getting Things Done “Die Empty looks past simple slogans to highlight detailed strategies for building a meaningful life; a must-read for anyone interested in moving from inspiration to action.”
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Deep Work Praise for HERDING TIGERS “Herding Tigers is essential to anyone who wants to learn how to tackle the juggling act that is creative leadership with grace. Todd Henry’s wisdom will help you bring out your team’s best work.”
Praise for DIE EMPTY “A simple, masterful manual for leading a fulfilled life. I couldn’t put it down. Bravo, Todd Henry!”
A Practical Guide for Staying Prolific, Brilliant, and Healthy TODD HENRY Small books. BIG IMPACT.
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Contents Introduction vii JANUARY 1 FEBRU ARY 33 MARCH 63 APRIL 95 MAY 126 JUNE 158 JULY 189 A UGUST 221 SEPTEMBER 253 OCT OBER 284 NO VEMBER 316 DECEMBER 347 Afterword 379 Acknowledgments 381 About the Author 383
Creativity is problem-solving. This means that if you solve problems every day, you’re creative. It doesn’t matter if you are a designer, a writer, an entrepreneur, an engineer, or a lion tamer. And if you work with your mind each day to create value for your clients, customers, or organiza tion, then you are a creative professional. This means that you must be creative on demand and likely f ind that you often need to be brilliant at a moment’s notice.
The pressures and pitfalls that affect us as creative pros often go undiagnosed. You know that something isn’t right, but you can’t put your f inger on why. One day, you’re on top of the world and every word out of our mouth is pure Shakespearean profundity. The next, you f ind yourself suddenly burned out, lacking insights, and struggling to meet expecta tions. You’re not doing anything differently, but what seemed effortless the day before just isn’t clicking in the same way.
Introduction
In my decades of working with creative pros of all types, I’ve learned that the best way to prepare yourself to be brilliant when it matters most is to build daily practices that grow you, focus you, and help you stay fresh and engaged with your life and work. As Gretchen Rubin so elo quently put it, “What you do every day matters more than what you do once in a while.” Daily practices prepare you for those occasional moments when you need to shine.
This book is designed to help you build a daily practice around your creativity. We’ll cover everything from personal passion to idea genera tion to mindset to collaboration and leadership. If you truly engage with this book, including spending time with the questions at the end of each entry, you will position yourself for creative and professional success for years to come. How to Use This Book Daily Creative is designed to be experienced one day at a time. I encour age you to set aside a regular time every day to engage with the daily entry. Each entry is designed to cover one aspect of your life as a cre ative professional. You’ll notice that certain concepts strategically repeat throughout the year because of their centrality to your experience as a creative pro.
viii
Use a journal or notebook to reflect on the day’s entry and the daily question. You don’t need to write War and Peace, but it helps to freewrite a response to the daily prompt. You may be surprised at what you dis cover about yourself. Next, plan one action step you will take to help you apply the daily insight.Itcan also be helpful to share the daily insight with a peer or friend. In fact, I encourage you to go through Daily Creative with someone else as a way to process the material in community. We grow best when we grow together. If you’d like to work through this book with your team, visit DailyCreative.net for a team discussion guide.
I believe that your best work is still ahead of you. We need you to bring yourself fully to what you do every day. I hope you consider Daily Creative your training manual for staying prolif ic, brilliant, and healthy in life and work. I can’t wait to see what you create in your remaining time on thisLet’searth.begin!
January
“If I were to wish for anything, I should not wish for wealth and power, but for the passionate sense of the potential, for the eye which, ever young and ardent, sees the possible. Pleasure disappoints, possibility never. And what wine is so sparkling, what so fragrant, what so intoxicating as possibility?”
Every creative project begins from nothing. You simultaneously expe rience the thrill of a fresh start and the anxiety of the unknown. This month, focus on possibilities, ideas, ideals, dreams, and where the year ahead might take you.
SØREN KIERKEGAARD
Don’t sacrif ice what’s possible on the altar of what’s immediately practical. Your greatest work is still ahead of you if you are willing to stretch toward possibility. You must learn to root yourself in possibility.
QUESTION What is on your “this would blow my mind” list?
There is nothing as thrilling as the moment of inspiration. That fresh creative breath catches you, and you are swept up in a fleeting moment of possibility. Then reality crashes in as you begin to consider what it might take to actually bring your idea into the world. If you’re not careful, the gentle, tender seedling that has just sprouted from the ground can be crushed under the harsh boot of pragmatism. We must learn to cultivate and live in that sense of wonder and pos sibility, even if for a brief time, every day. We must protect it, because it is what ultimately animates our greatest work.
2 January 1
New Beginnings
About f ifteen years ago, my friend Lisa Johnson encouraged me to write a list of several things that would blow my mind if they happened and then to review that list regularly. She encouraged me to list career ambitions, relational goals, f inancial goals, personal accomplishments or experiences, or anything else that excited me. I did the exercise and reviewed the list every morning. And much to my amazement, most of the items on that list have actually happened.
There was nothing magical about writing a list. This is not about wishful thinking. I firmly believe it was my willingness to spend time each morning dreaming about possibility that kept me moving toward my creative ambitions. Spend a few moments today writing a short list of things that would blow your mind if they happened. Dream big. Dwell in possibility. And keep them in front of you and review them each morning. (Maybe even use them as a bookmark for this book.)
Uncomfortable Questions
► What if we’re wrong about…?
► Why are we doing this?
► What if we tried…?
Cowards only ask safe questions. And their work shows it. Brave, diligent creative pros are willing to tread into uncomfortable places to get to the heart of the matter. Those who ask the best questions ultimately win. Is there an uncomfortable question that you’ve been avoiding? How might you begin to ask it or pursue an answer today? You must grow comfortable with asking uncomfortable questions. QUESTION What uncomfortable question have you been avoiding?
3 January 2
There are probably questions lurking in the back of your mind that you’ve been unwilling to ask because you are—perhaps unknowingly— trying to avoid accountability for the answers you discover.
You can learn a lot about a person by the nature of the questions they ask. Brilliant, effective creative pros are willing to ask questions that are inconvenient and uncomfortable. Many people avoid these types of questions because they wish to avoid the accountability that comes with any answer they might f ind. However, those who are willing to ask uncomfortable questions are more likely to get to the heart of an issue faster and are thus more likely to solve the problem more effectively.
4 January 3
As you consider your workflow, processes, daily schedule, the tools you use, and other methods for accomplishing your work, is there any place where you see unnecessary complexity?
Today, commit to simplifying your work in one way. It could be in how you structure your schedule. Maybe it’s in how you treat your com munications with your collaborators. Maybe it’s in how you def ine the problems you are solving. Save your mental bandwidth for resolving the complexity of the work itself, not the complexity of your process. QUESTION is there any place where you are making things more complex than they need to be?
Unnecessary Complexity
Creative work is complex work. You must wade into uncertainty, seek patterns, connect dots, and excavate value that others might not even see. So there is no avoiding the complexity of the work itself. However, there is another kind of complexity that can take root, and it can rob you of the mental bandwidth you need to focus effectively. I call this unnecessary complexity When. your systems, processes, meetings, organizational structure, or any other means by which you do the work become needlessly complex, they generate hurdles you must jump just to engage with the work. Every hurdle is an impediment to creative insight because it’s a waste of time and energy.
Now, consider this: How much of that conflict was sourced in expec tations you had of the other person? And were those expectations ever communicated to the person?
We carry so much residue into our relationships and collaborations because we remember slights that were never intended and hold grudges of which the other party is completely oblivious. These unfair grudges corrode our creative process and our ability to collaborate. Is there an unmet expectation that is causing conflict in your profes sional life? Your personal life? Have you communicated that expectation in a clear, empathetic way? If not, I challenge you to do so today.
Don’t carry the pointless burden of the unmet expectations of others. There’s enough on your plate.
Think about a few moments in your life when you’ve experienced con flict. You just knew the other person was in the wrong, and you were def initely on the right side of the argument. Or maybe you were frus trated by someone on your team who just didn’t seem to pay attention to detail or was perpetually late in delivering their work.
QUESTION is there any conflict you’re experiencing due to missed or unspoken expectations? How can you resolve it?
The vast, vast majority of conflict in the workplace is the result of missed expectations. Someone expects something from a team member, customer, or stakeholder, and when it isn’t delivered, it almost feels like a personalExceptassault.it isn’t. Especially if that expectation was never clearly com municated and agreed to by the other party.
5 January 4 Missed Expectations
6 January 5
Mature creative pros know what they value and bend their lives toward a clear def inition of success.
Now, try to establish a few guiding principles that might help you make decisions as you navigate toward your ultimate objectives. “I seek to be in the company of brilliant collaborators,” or “I aim to do work that stretches me creatively,” or “I seek opportunities to grow the skills of others.”Simply establishing a few of these guiding principles will help you f ilter opportunities that come your way and chart a course toward a body of work you’ll be proud of. You must establish principles to guide your decisions. QUESTION What is your def inition of success for yourself? Your work? Your team?
How do you def ine success for yourself, for your work, for your team? Do you have a clear sense of where you are aiming, or are you simply marking your time by projects completed and promotions earned?
Many people end up in a place they never intended because they spend their entire life chasing whatever opportunity crosses their f ield of view. They just take the next logical step instead of making decisions based on a core set of values that help them determine not just what they can do but what they should do.
If you were to def ine success for yourself this year, how would you do it?How about in the next f ive years? YourTen? entire career? When you look back at the body of work you’ve built and the people you have impacted, what do you want to see?
Your Principles
I encourage you to have some kind of “back burner creating” in your life. This is work that you do on your own time, with no pressure from others, and that no one but you will ever see. This kind of work allows you to take risks you may not otherwise be comfortable taking, experiment, stretch, and grow in your skills. It allows you to practice being creative without the eyes of the world (or your manager!) on you 24/7.Build some time in your life this week to make something for yourself. Why? Because you should also create for yourself, not just for others. QUESTION What will you create for yourself this week? When will you do it, or how will you make the time?
7 January 6
The Back Burner
When was the last time you made something that wasn’t going to be judged, poked, prodded, tweaked, and implemented by someone else? Something that you weren’t trying to squeeze into a budget or certain time frame? Something that wasn’t on demand?
An easy trap to fall into as a talented creative professional is only doing work for other people. Many creative pros get into their line of work because they love the nature of the work and soon realize that they are only doing work that is on demand. When this happens, it can drain much of the joy out of your experience of practicing your craft.
Almost twenty years ago, I was in a meeting in which someone asked an odd, out of the blue question: “What do you think is the most valuable land in the world?”
We all made our guesses. Manhattan. The oil f ields of the Middle East. The gold mines of South Africa. But according to the speaker, we were all Instead,wrong.quoting the late Myles Munroe, he said, “The most valu able land in the world is the graveyard, because in it are buried all of the unwritten novels, unexecuted ideas, unreconciled relationships, dreams not pursued.” All that value, all those opportunities were buried in the ground with them, making it the most valuable land in the world.
What have you been putting off that you need to get started on now, today?
I resolved that day that I wasn’t going to take my best work to the grave. I would do everything I could each day to empty myself of my best work. To put it into the world where it could be useful instead of holding onto it until it is “perfect” or I have more time or whatever other excuse would be easy to cling to. Is there an idea, a project, a conversation, or anything that you have been sitting on and thinking “tomorrow, I’ll start that”? If so, today is the day to get moving. Do something. Start small and build. Refuse to take your best work to the grave with you. Choose to die empty.
8 January 7 Die Empty
QUESTION
9 January 8
The one certainty in life and work is its uncertainty. No matter how bad things are right now, things are going to change. No matter how great things are, you are certain to face some diff iculty at some point.
It’s not your circumstances that def ine you but your responses to them. Resilient people are able to stand in the face of both good and bad circumstances and recognize that the situation doesn’t matter nearly as much as what the situation develops inside you. Both success and failure offer the chance to develop character and persistence, which will reap dividends when you are put to the test in the future.
QUESTION What character traits are being developed—or do you hope will be developed—in you through what you’re experiencing right now?
As you consider the present state of your life and work, is there any place where you are slipping into a belief that circumstances are f ixed? And what character traits are being developed in you by what you’re experiencing?
Everything is temporary. Things will change. How will you?
It’s easy to believe that the way things are now is the way they will be forever. If you’re going through an especially diff icult time, it can be hard to see the end of it. If you’re in a season in which everything is going well, it can feel like you’re riding an unending wave.
Lows and Highs
How are your inputs? Here are a few that you should pause and evaluate: ►
Inputs and Outputs
Some professionals pride themselves in the ability to deliver under pres sure. They can work for hours nonstop and are always the f irst to step up and take on any challenge that comes their way. Their output is unpar alleled. However, if they don’t mind their inputs, they will soon f ind not only that their output wanes, but they may do signif icant damage in all areas of their lives and work. If you put the wrong kind of fuel in a car, the engine will stop working.
10 January 9
► A spirational: Are there mentors in your life who challenge you to see new possibilities for yourself? Who push you to expand your thinking and f ill you with a fresh vision?
Creative/inspirational: Are you f illing your mind with inspiring stimulus that sparks your curiosity and helps you ask new questions? Are you putting new “dots” in your head to connect?
Be mindful of your inputs. If you’re not, your creative engine will eventually break down. Without a steady source of inspiring inputs, you cannot sustain creative output. QUESTION When was the last time you were inspired by something you experienced? Which inputs do you need to adjust so that you aren’t running on empty?
► Emotional: Are you connecting with other people in a deep, meaningful way? Are others f illing your well, or are you only f illing theirs? Are you ever receiving, or are you always giving?
One of the distinct challenges of creative work is that it is highly subjec tive. What appeals to you may not be what appeals to your stakeholder, client, or manager. A small decision that you make today can set you on a course that leads to a result that you love and they strongly dislike. This means hours or maybe days or weeks of “wasted” work.
Because of this, when making decisions that could signif icantly affect the outcome of the project, it’s smart to routinely ask yourself: “Who else needs to know about this?” While you don’t want to annoy your stakeholders with too many check-ins, you want to ensure that you aren’t getting too far off course and are able to course-correct if necessary. Who else needs to know about this design decision? Who else needs to know about this shift in strategy? Who else needs to know about this diff icult conversation I had with a team member? Simply asking yourself this question at crucial moments can not only help you do better work now but save you a lot of pain down the road. Each day, consider who else needs to be aware of decisions you are making.
11 January 10 Who Else Should Know?
QUESTION is there a decision that you’ve recently made that someone else should know about now instead of later?
Impostor Syndrome
“Who are you to lead this meeting?”
QUESTION is there any place where impostor syndrome is preventing you from trying something new?
Here’s the thing: I’ve rarely encountered someone who—in their most honest moments—hasn’t had these thoughts. I’ve sat with people at the absolute top of their game, running large companies or influencing huge movements, who confess that they sometimes don’t really feel like they belong in the room. It always surprises me. That’s how strong impos tor syndrome can be. We all have areas of vulnerability, and impostor syndrome tends to know exactly which notes to play to make us dance. You belong in the room. You belong in the conversation. You have every right to attempt to write that book, give that speech, make that pitch, interview for that job. Sure, you might fall short. But it’s far easier to live with a temporary failure than it is to live with never knowing what you might have been capable of accomplishing if you’d only tried. If you’re willing to be in the room, doing the work, then you belong there.
“Who are you to start that business?”
“Who are you to say that?”
Sound familiar? You’re not the only one who occasionally has these thoughts. The term impostor syndrome refers to a set of beliefs that imply that you don’t really belong in the room, in your role, in leadership, writ ing that book, giving that client pitch. If allowed to infest your mindset, these beliefs can cause you to shrink back from opportunities that you are perfectly suited for but have convinced yourself simply aren’t for you.
12 January 11
13 January 12
The best strategy is to simply start somewhere. Start typing some words. Create a few slides that you know are terrible but that you can use as a starting point. Put something on the canvas, then shape it into what it needs to be. Start from anywhere. You can always get where you want to go with it as long as you are moving forward.
QUESTION is there a project you’re stuck on that simply needs an inciting incident or starting point?
Start from Anywhere
There’s a famous anecdote of a painter who would always struggle at the beginning of each new project. An empty, white canvas staring back at him was paralyzing. After all, what if he made a mistake and ruined the nice, new canvas? No, it had to be perfect, so he had to get off to a perfect start,Afterright?a while, he grew tired of his paralysis and developed a new technique. At the beginning of each new project, he would paint a random line or shape on the canvas as a starting point. Then he would begin work on the painting by trying to incorporate the random f igure he had made on the canvas. Instead of fretting over where to start, he removed the decision by adding a random starting point. Then the ideas just flowed.Ilovethis story because it applies to nearly every kind of creative work.The blank page? Paralyzing. The blank proposal? Where do you even start? The empty pitch deck? What if I get it wrong?
14 January 13 Stillness
We are learning a fundamentally new way of being human. Our tech nological development is quickly outpacing our biological adaptation to that technology. The net result is that we spend much of our time glued to our devices, responding to emails and messages the moment they come in and glancing to see if something new is more important than the task at hand.Creative intuition requires deep thought. This may not seem to be the case, because many ideas apparently come from nowhere in a moment of sudden breakthrough, but those ideas are more often than not being forged for longer than we perceive just beneath the surface of consciousness.
To access deep, creative thought, you must occasionally disconnect and experience stillness. QUESTION What keeps you from breaking away and experiencing still ness? When will you be off the grid and hone your intuition today?
If you want to hone your intuition, you must dedicate some time to being still, alone with your thoughts, off the grid, and with out distraction. This is so effective because you begin to “hear” things that are often drowned out by the noise. Creative intuition doesn’t shout; it whispers. And if it’s not heard, it doesn’t press the point. It fades. You must still yourself so that you don’t miss these Dedicatemoments.sometime each day—in the morning, the evening, at lunch, or whenever works best for you—to simply be still and alone with your thoughts. Be off the grid. Ignore the ping of your technology.
15 January 14 Buffalo, Not Cow
Don’t run away from discomfort. Lean into it.
When we refuse to run from discomfort and instead lean into it, we often f ind that it’s not nearly as bad as we’d feared. Better yet, discomfort leads to growth in ways we couldn’t have achieved otherwise.
Shola said, “Dad, I’m going to need you to explain this to me.”
“When a storm is coming,” his father explained, “the cow gets frightened and runs away from the storm. By doing so, the cow not only gets wet anyway but actually prolongs the time spent in the storm.” He paused. “But, the buffalo, even though it is just as scared, runs directly into the storm. Yes, this means the storm comes more quickly, but it also means that the time in the storm is much shorter.”
QUESTION is there any place where you are running away from discom fort rather than leaning into it?
We spend so much time in life trying to avoid discomfort. When we see it coming, the temptation is to run in the opposite direction. However, by trying to avoid pain, we often prolong it, having the opposite effect of the one we intended.
So choose to be the buffalo, not the cow.
I once heard author and speaker Shola Richards tell a story about the day his father pulled him aside and said, “Son, I need you to be the buffalo, not theSholacow.”looked at him with a blank expression, clearly confused. “Son,” he repeated, “be the buffalo, not the cow.”
One of my favorite quotes is often attributed to William Faulkner, the great American writer: “I write only when inspiration strikes. Fortunately it strikes every morning at nine o’ clock sharp.”
There is great wisdom in this statement. Many people internalize a romantic notion that creativity is a rapturous, instinctual, spontaneous moment of ecstasy. We want to believe that, like a wild animal, it cannot be controlled and will do what it wants.
Highly productive creative pros, however, have taken a very different approach. Instead of waiting for creativity to spontaneously and mysteriously happen, they plan for it. They schedule time for work, dive deeply into it, and discover the inspiration they need in the midst of their labor. They know that if they work long enough, they will eventually stumble on Immaturebrilliance.creative pros wait for inspiration. Mature creative pros chase it Immaturedown. creative pros play the victim. Mature creative pros are aggressive.Immature creative pros want things to happen to them. Mature cre ative pros make things happen. Your best ideas and breakthroughs will happen in the midst of your work. If you wait for inspiration to happen to you, it’s highly likely you will struggle to produce anywhere near what you’re capable of. Pursue creative maturity. Schedule your breakthroughs even before you know they’ll happen. QUESTION When does inspiration tend to strike for you? When will you plan time today to dive deeply into your work in search of inspiration?
Creativity on Demand
16 January 15