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Unconventionals_CVR.indd 1
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ISBN-13: 978-1-4926-8023-9 Small books. BIG IMPACT.
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O’TOOLE & KENNEDY
Trending business and personal growth topics
HOW YOU CAN TOO
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The Unconventionals chronicles the amazing stories behind some of todayÕs best-known business successes and shows you how reinventing your company (or starting a new one) can be easier than you think. Through indepth interviews with the business visionaries who turned the unexpected into the expected, you will learn how to become an Unconventional, too.
HEARTS, AND MINDS—AND
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WeÕve had our expectations turned upside down by leading brands like Warby Parker, Waze, and Ancestry because they saw things differently. How did they do that? By simply questioning the core prevailing wisdom, which in turn created outsized results and lasting change.
UNCONVENTIONALS
They were all REVOLUTIONIZED by Unconventionals.
REBEL COMPANIES ARE CHANGING MARKETS,
HOW
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What do eyeglasses, craft beer, and DNA tests all have in common?
MIKE O’TOOLE & HUGH KENNEDY
1/16/19 2:56 PM