RESPONSIBLE MERCHANDISE
ABOUT US OUR STORY Next to oil, the apparel industry is the planet’s most destructive industry. However, there’s a way to bring to market products that are ethically produced, sustainable, and certifiably “good”, and that’s where we come in. The Good Tee was created to make it easier for apparel brands to offer responsibly manufactured customized apparel. Our fair trade certified tees are designed and delivered to you with the environment and ethical manufacture in mind. How we do this: through the good and honest relationships we maintain with our partners and through the 100% transparency of a supply chain which The Good Tee tracks throughout its lifespan from farm to finished garment right through to delivery. Even after the garment’s life, we have developed a way to avoid waste - a take-back program that helps divert clothing from landfills.
STARTING GOOD The vision for The Good Tee was originally conceived in 2008 when founder Adila Cokar, a responsible apparel manufacturing consultant, was on a sourcing trip in India and read about the ongoing issue of farmers in India committing suicide. With high levels of illiteracy and limited land holdings, many cotton farmers live in poverty - their sparse livelihoods dependent on middlemen or ginners who often buy their cotton at prices well below the cost of production. From seed to delivery, fashion - particularly so-called “fast fashion - is known to hurt the planet and the people that produce our goods. Adila’s strong relationships with apparel factories have brought her face to face with the many struggles factories face in the race to get goods shipped on time. That’s why The Good Tee champions responsible manufacture - slower production schedules, ethical working conditions, and fair deals for all. After receiving fair trade certification, Adila made it her mission to make it easier for businesses to source the kind of supply chain which supports responsibly manufactured apparel.
DESIGNED WITH PURPOSE
Good, better, best Unlike the wear-today/replace tomorrow lifespan of a fast fashion garment, The Good Tee strives to enhance the lifespan of its products by emphasizing quality in all things - from fabric to thread and trims. We responsibly manufacture to ensure all elements come together to create something “good”. “Doubling the useful life of clothing from one year to two years reduces the emissions over the year by 24%.” - Time Out For Fast Fashion- Greenpeace
GOOD INGREDIENTS
Less Environmentally Damaging to Organic Cotton
Safer for Farmers
Good Trims
Growing organic cotton means farmers and their families are not exposed to toxic chemicals in the field or through their food and water supply.
We consider the bio-degradability and sustainability of our trims. For buttons, instead of plastic, we looked to nature and use coconut and seashell buttons. We also use YKK NATULON® zippers. Made from post-consumer chemically recycled polyester, they are perpetually recyclable. supply.
Preserves Water
Good Packaging
Less Toxic Dyes
Organic Cotton uses 71% less water and 62% lvess energy compared to conventional cotton. Organic cotton is also 80% rain-fed, which reduces pressure on local water sources. By 2025, two-thirds of the world’s population may face water shortages due to climate change.
Unlike most brands that ship each garment in a plastic bag, we use biodegradable bags and use recycled boxes for transportation purposes.
Organic cotton doesn’t damage the soil and has less impact on air quality. To be certified organic, cotton needs to be produced and certified to organic agricultural standards. Organic cotton farming does not allow the use of toxic chemicals or GMOs. (genetically modified organisms)
GOOD INGREDIENTS
CERTIFICATIONS
The absence of chemicals means that any runoff water is cleaner and safer. We avoid the use of all hazardous chemicals and use only AZO-free and low-impact dyes. The dye companies we partner with are connected to a water effluent treatment plant that recycles and reuses water.
SPRING COLLECTION 2020
FAIR TRADE COTTON The Good Tee is proud to be Fairtrade Certified. We are part of a global movement made up of a diverse network of companies putting people and the planet first. Fairtrade is about better prices, decent working conditions and fair terms of trade for the farmers and those workers who grow, pick and process our cotton. The FAIRTRADE Certification Mark ensures we meet international Fairtrade Standards.
SPRING COLLECTION UNISEX
Classic Longsleeve Crewneck #ULST20S
This lightweight gender-neutral long sleeve tee features a soft rib neck and a blind stitch hem. Made of certified organic cotton & eco-friendly dyes, this tee-rrific must-have is softer than a baby's you-know-what. As part of our rigorous manufacturing process, this tee is pre-shrunk and treated – so there's no annoying shrinkage to deal with. Sustainable, so you can do your part for the planet while chilling in your new favorite go-to tee. Stay comfy and cozy, and Make Mother Nature Proud.
Unisex Baseball Tee #UBB20S
This baseball-inspired ¾ sleeve tee is sure to knock everyone out of the park. Be the cool kid in any situation when wearing this popular contrast raglan style. With its gender-neutral modern fit, this tee is so incredibly soft you'll want to wear it every day. And that’s okay! Our high quali-tee, durable organic cotton will stand the test of time. Plus, you'll be saving water, right?
SPRING COLLECTION UNISEX
Ringer Tee #RT20S
Our gender-neutral short sleeve ringer t-shirt, a tried-and-true classic, is softer than a baby's you-know-what. It has the modern fit of a well-loved favorite and features reinforced back, neck and shoulder binding for added durability. We guaran-tee that this will be your number one can't-live-without t-shirt. And the bonus? You just scored brownie points with Mother Nature.
The Favorite Unisex Tee #UST20S
Our gender-neutral short sleeve t-shirt, a tried-and-true classic, is softer than a baby's you-know-what. It has the modern fit of a well-loved favorite, and features reinforced back neck and shoulder binding for added durability. And the bonus? It’s sustainable, so you can do your part for the planet while chilling in your new favorite go-to tee. Make Mother Nature Proud with this versatile staple that will serve you well for years to come.
Unisex Short Sleeve Polo #UPO20S
Our gender-neutral, modern-fit short sleeve polo with a ribbed collar is sure to turn heads, including Mother Nature’s. This super-soft 100% organic cotton slub jersey goes nearly everywhere and pairs with nearly everything. It sports vented side slits for a comfortable fit, and the added unique touch of our eco-friendly coconut buttons. Dress this versatile polo up or down. Look polished; feel at ease.
SPRING COLLECTION UNISEX
Zip Unisex Hoodie
The Favorite Hoodie
#UZH20S
#UHK20S
Our signature basic zip hoodie is anything but basic. The ultimate full zip, all seasons, fleece hoodie, that is jersey-lined, and built to stand the test of time. Knit with 100% organic long-staple combed cotton and a brushed interior, making it the softest and coziest hoodie on our favorite planet – Earth. A year-round wardrobe staple you won't be able to say no to – guil-tee!
This ultimate fleece pullover hoodie works for any season and is built to stand the test of time. Its 100% organic long-staple combed cotton knit and brushed interior makes it the softest and coziest hoodie on our favorite planet – Earth. Our organic cotton is natural and it breathes which means that not only does it feel good, but, when discarded, it decomposes too. No cheap polyester (dare we say, PLASTIC) blend here folks...
SPRING COLLECTION WOMEN
Short Sleeve Crewneck
Long Sleeve Crewneck
#WLST20S
#WST20S
Our signature short sleeve crew neck tee is slightly contoured for a more fitted, sexier look, and yet it's comfortable enough to wear every day. Our women’s tee is designed with purpose – because sustainable is the new sexy. It has a wearable slightly longer length with a soft rib neck band and double folded sleeve hem. We guaran-tee that this will be your number one can't-live-without wardrobe staple you’ll want in all colors
Our signature long sleeve crew neck tee is an ideal basic with a flattering slight contour at the waist and longer length. This shirt was designed both with purpose and with you in mind. Made entirely of organic cotton – a fibre that naturally biodegrades once disposed of – this product allows you to rest easy, knowing that it biodegrades in 20 years, unlike synthetics (such as polyester) that take up to 200 years to decompose. Plus, it's so comfortable, it will no doubt become your new fave tee you’ll need in every color.
SPRING COLLECTION WOMEN
The high-low muscle tunic #WMT20S
Our high-low tunic with side slits and a relaxed fit is such an absolute dream to wear, you'll never want to take it off. Like all of our products, this piece is enzyme washed for incredible softness, and pre-shrunk and treated for minimal shrinkage. Featuring a kimono-style sleeve with a folded sleeve hem, this tunic offers easy-breezy comfort combined with effortless style, so you can feel like the belle of the ball every day.
Relaxed fit 3/4 sleeve crew
#W3QK20S
Chill all year round in our thoughtfully-designed high-low relaxed-fit tee. Featuring ¾ sleeves with longer rib cuffs and flattering diagonal front and back seams, this unique piece offers a rare combination of being both eye-catching and comfortably relaxed at the same time. Enjoy our unparalleled quali-tee in a product that meets our exceptionally high standards in sustainable manufacturing practices.
SPRING COLLECTION WOMEN
Coconut Button SS Henley #WLSH20S
We have updated the classic cap-sleeved henley with a longer front placket with coconut buttons – because plastic is, like, so last year! Made from strong 100% organic fibers that are naturally durable, comfortable and luxuriously soft. No need to feel bad about wearing it every day, you're conserving water and energy, so you can rest assured that you're in Mother Nature's good books. Be a comfy cu-tee in its slightly contoured fit combined with its longer length.
Relaxed 3/4 Sleeve V-neck #W3QV20S
This perfectly flattering V-neck is made of super soft 100% organic slub jersey. Why organic? Our cotton is organically farmed and free from toxic chemicals and genetically modified seeds to benefit the soil, cotton, farmers and you. It also ensures that the long fibres are not damaged, leading to smoother yarn and softer fabric. This ¾ sleeve tee features a trendy curved unfinished shirttail hem and a relaxed fit for casual comfort. A year-round closet essential perfect for layering.
SPRING COLLECTION BABY
Baby Short Sleeve Tee #DBSST20S
The short sleeve t-shirt with a sustainable future. Made with 100% organic cotton and eco-friendly dyes, it's nothing but the best for your baby's skin and for our planet. Our better than basic unisex tee features a detailed raw envelope neck, hem and sleeve finishing with contrast color stiching for a little fashion edge. The exceptional quality of this dependable staple makes it a durable essential you will reach for again and again. Keep your cu-tee comfy and stylish, without compromising on your environmental ethics.
Baby Long Sleeve Tee #DBLST20S
The long sleeve t-shirt with a sustainable future. Made with 100% organic cotton and eco-friendly dyes, it's nothing but the best for your baby's skin and for our planet. Our better than basic unisex tee features a detailed raw envelope neck, hem and sleeve finishing with contrast color stiching. And don't forget those adorable elbow patches, for a little fashion edge. The exceptional quality of this dependable staple makes it a durable essential you will reach for again and again. Keep your cu-tee comfy and stylish, without compromising on your environmental ethics.
Baby Bottom Patch Legging
#DBLP20S
Our signature thoughtfully-designed eco-friendly baby jogger is the cutest in town. Features a bottom patch to emphasize your baby's adorable curves. :) Detailed raw waistband and bottom cuff finishing with contrast color stitching. With an elasticized waistband for easy pull-on and off when changing outfits, or changing diapers – these cozy joggers are perfect for the little one, from nap time to playtime. Featuring a unique design element in the extra length cuffs, designed to be rolled up or down to tailor fit the child.
SPRING COLLECTION BABY & TODDLER
Baby Long Sleeve Diaper Shirt
#DBLSD20S
You won't be able to stop snuggling the lucky little one that gets to wear this comfy short sleeve onesie. Made from THE softest and safest 100% organic cotton to put on your little one's skin – our organic cotton is grown without any nasty chemicals, helping you to be good to farmers, the soil, and the Earth. This versatile baby essential features a 3 snap opening at the bottom for easy diaper changes and an envelope neckline that easily stretches over baby's head, making changing that energetic tot a breeze. Not only are comfort and sustainability prioritized, but, most importantly, a bottom patch emphasizes your babies adorable curves. :) What more could you ask for?
Baby Short Sleeve Diaper Shirt
#DBSSD20S
THE softest and safest 100% organic cotton to put on your little one's skin. Our organic cotton is grown without any nasty chemicals, helping you to be good to farmers, the soil, and the Earth. This versatile baby essential features a 3 snap opening at the bottom for easy diaper changes and an envelope neckline that easily stretches over baby's head. Sustainable, stylish and comfy - what more could you ask for?
Toddler Classic Jersey Tee
#DTST20S
Our signature responsibly-made short sleeve t-shirt is perfect for any tot and any occasion. We understand that only the absolute best is good enough for your precious bundle of joy, and that is why our products meet the gold standard of textile production – exceeding organic fiber requirements, containing no restricted chemicals, and meeting strict social responsibility standards. Rest assured that you are making the best possible choice for your baby, and for Mother Earth, when choosing this super soft, can't-live-without tee.
FABRIC DETAILS • • • •
• •
100% certified organic cotton Certified Fair Trade Enzyme washed (eco-friendly) for incredible softness Eco-friendly dyes certified to GOTS (Global Organic Textile Standard): This product meets the gold standard of textile production – it exceeds organic fiber requirements, contains no restricted chemicals, and meets strict social responsibility standardvs Pre-shrunk and treated to ensure minimal shrinkage Long-staple ringspun yarns mean our fabric is super soft yet also super durable, resisting holes
COLOURWAYS:
black
white
denim
seafoam
blush
gunmetal
natural
MAKE GOOD/WASH GOOD
We live in a world obsessed with laundering an item after a single-use. Yet doing the laundry has a huge environmental impact on the planet. In fact, up to two-thirds of clothing’s carbon footprint occurs after you take it home.
GOOD NEWS
The power of low-impact laundry and eco-wash is in your hands. It’s easy. And you can make a difference.
WE MEASURE OUR IMPACT SEE THE IMPACT YOU MAKE WITH EVERY PURCHASE We’ve partnered with Green Story who utilizes algorithms, databases and their own pre-existing data to calculate the footprint of our products. They analyse our supply chain and compare it against the industry to provide scientific, verifiable metrics on the positive impact our customers have by choosing The Good Tee. Check out the interactive calculator on the website.
DESIGNED WITH PURPOSE Did you know that decisions made in the design phase determine 80% of a product’s CO2 footprint? Integrating sustainability means designing a product that considers all the elements of its life cycle from production, to its use as a garment, and then, finally, its end life. The Good Tee evaluates sustainability by looking at the different phases of the product's life cycle and taking action in those stages where it most effectively reduces the environmental and social impact - from the raw material, through every aspect of garment manufacture, to transportation and delivery, to how it’s worn and how it’s disposed of. By addressing these concerns we create a sustainable, 100% transparent supply chain that supports fair trade.
- end-of-life garment disposal
- research in sustainability - fabrics, materials & techniques
- garment use laundering & repair
- shipping & transport
- pattern making & zero waste - sustainable garment design - garment construction
The phases in the life cycle of a garment, detailing the activities in our process
SLOW FASION ISISALL SLOW FASHION ALL GOOD GOOD Slow Fashion is the movement of designing, creating and buying apparel for its quality, longevity and pro-environment sensibility. The antithesis of “fast fashion” with its frenetic year-round delivery schedules, it encourages slower production times, emphasizes quality, supports better use of human and natural resources, and also substantially reduces waste. In keeping with this philosophy, The Good Tee strives to create designs that will stand the test of time. And, since we manufacture based on pre-orders, we never over-produce.
FARM-TO-FASHION FARM-TO-FASHION The Good Tee was reated to make it easier for apparel brands to offer responsibly manufactured customized apparel. Each garment The Good Tee produces can be traced back to the farmer who grew its fiber, the mills that produced its fabric and yarn, and the company which manufactured it.
FROM LINEAR TO CIRCULAR The Good Tee aims at “zero waste”. To this end we participate in a “circular economy” system that looks at ways of diverting garments away from landfills.
OUR FACTORY Assisi Garments invests in the community by supporting various social projects, including an old age home and children's orphanage in South India.
Photo: Assisi Garments, India
SUPPLY CHAIN PRODUCING GOOD At The Good Tee, we believe that doing good shouldn’t be a challenge which is why we partner with suppliers who share a common vision of sustainability, accountability and transparency. Being open and honest is our mandate.
SOCIAL RESPONSIBILITY From the farmer planting our seeds to the
RESPECT THE SUPPLY CHAIN Unlike many fashion brands, we openly share information about our supply chain.
person delivering our goods, The Good
Cotton Farm Coming soon
Tee is dedicated to following an ethical path. Our suppliers are our partners because they follow the requirements required for ethical and legal operations
Spinning Thirupur Suriya Textiles Ltd., Tirupur, Tamil Nadu
Knitting
and allow third-party audits as needed. Above all, we work to create long term relationships - nurturing and growing partnerships through open and ongoing communication thus ensuring accountability, perfection, and continuous enhancement of our process.
Dyers Indian Stitches Private Limited Point Textiles Ltd., Tirupur, Tamil Nadu Shri Bhavani Textile Processors Ltd., Tirupur, Tamil Nadu
Classic Clothing Company (knitting division), Tirupur, Tamil Nadu
Screen Printing Stylus Printers, Tirupur, Tamil Nadu
Trims YKK Fastening Products Group, Tokyo, Japan Vishnu Raam Labels Private Ltd, Tirupur, Tamil Nadu Jain Button House, Tirpur, Tamil Nadu
Logistics Omnitrans, Montreal, Canada
Production > Cutting > Sewing > Pressing > Packing Assisi Garments Ltd, Tirupur, Tamil Nadu
OUR PROMISE, OUR CODE OF ETHICS We are committed to achieving fair, safe and healthy working conditions throughout our supply chain and minimizing environmental impact. Sustainability and social responsibility are at the core of every decision we make.
GOOD DEEDS Given the inspiration, opportunity, and means, people have the power to improve their lives. However, more than 1.7 billion people around the world can’t access the capital and financial services needed to start and create businesses. By supporting the intent of the not-for-profit crowdfunding platform Kiva, The Good Tee helps unlock capital for those innovators, entrepreneurs, makers and artisans denied the loans and services available through traditional banking channels. We loan because encouraging, educating and empowering entrepreneurs and start-ups to be force for good empowers us to do more good, too.
GOOD FARMERS The Good Tee is a proud supporter of Fair Trade Canada. We provides quarterly reports and give 3 percent of our purchases to help form collectives and support our farmers.
WE MAKE GOOD...SO YOU CAN DO GOOD Our mission is to empower businesses to be a positive force for change, by making it easier to sell responsibly made apparel.
TEXTILE DIVERSION THE GOOD WAY (TO END TEXTILE WASTE) “Every second, the equivalent of one garbage truck full of textiles is landfilled or burned.” -Ellen Macarthur Foundation-
Thanks to fast-fashion, low quality, and the consumer’s own craving for “new”, clothing is a chief offender when it comes to filling up landfills. In fact, an estimated 85% of all unwanted clothing ends up in municipal landfills. Most of that clothing is synthetic - meaning that is it degrades, toxins are released into the soil and groundwater. Also, because it’s often cheaper to burn garments rather than recycle, those discarded elements of clothing become a significant contributor to global warming.
CLOSE THE LOOP Closing the loop stems from our commitment to reducing the environmental impact of our products at all stages of their life cycle, even those stages out of our control.
OUR PRODUCT DECOMPOSES Organic cotton – a fibre that naturally biodegrades once disposed of –biodegrades in 20 years, unlike synthetics (such as polyester) that take up to 200 years to decompose.
TAKE-BACK PROGRAM
DESIGN WITH PURPOSE
EXTEND PRODUCT LIFECYCLE (WASH, CARE & REPAIR)
CIRCULAR FASHION MANUFACTURE RESPONSIBLY SHIP & SELL RESPONSIBLY
WHAT WE DO To divert clothes and fabric from landfills, we partner with those companies that will either use the fabric to recreate new products or reuse them in stuffing products.
HOW THE TAKE-BACK PROGRAM WORKS 1. Make a Purchase. 2. Wear, Wash & Care. 3. When you no longer can use the clothing- email us the number of products you are sending back and get a return code and the address to send it to. 4. Wash and send back. 5. Receive up to a 10% discount code for your next purchase. Applies to both wholesale and retail orders. Please note: Currently the take-back program is for Canadian customers
THE GOOD TEE 2503-150 DAN LECKIE WAY, TORONTO, ON M5V0C9 EMAIL- HELLO@THEGOODTEE.COM PHONE 6472488326
SIZING WOMEN XS
M
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MEN L
XL
XS
M
S
L
XL
BUST
30-31"
32-33"
34-35"
36-37"
38-39"
CHEST
32-34"
35-37"
38-40" 41-43"
44-46"
WAIST
23-25"
25-27"
27-29"
29-31"
31-33"
WAIST
25-27"
28-30"
31-33"
34-36"
37-39"
HIP
34-36"
36-38"
38-40"
40-41"
42-43"
HIP
32-34"
35-37"
38-40"
41-43"
44-46"
UNISEX
BABY
MEN
XS
S
M
L
XL
WOMEN
S
M
L
XL
2X
HEIGHT WEIGHT(LBS)
0-3M
3-6M
6-12M 12-18M 18-24M
20-24”
24-27”
27-31”
31-33”
33-35”
7-12
12-17
17-22
22-27
27-30
WALK YOUR TALK 2T
- You can Minimize your apparel’s environmental footprint - Support fair pay and healthy workplaces - Make good and grow your business Start Making Good.
TODDLER 4T 6T
2-3 YEARS 4-5 YEARS 6-7 YEARS
HEIGHT
33 - 36"
WEIGHT(LBS) 27-32 CHEST
20
36 - 39"
39 - 42"
32-36
36-40
22
24
Order Today
ORDER DEADLINE October 15 2019
SHIP DATE February 24 2020
OUR VALUES