DAMN GOOD COTTON Fall/Winter 2020 Lookbook
www.thegoodtee.com
FALL 2020
ABOUT US
Next to oil, the apparel industry is the planet’s most destructive industry. However, there’s a way to bring to market products that are ethically produced, sustainable, and certifiably “good”, and that’s where we come in. The Good Tee was created to make it easier for apparel brands to offer responsibly manufactured customized apparel. The vision for The Good Tee was conceived in 2008 when founder Adila Cokar, a responsible apparel manufacturing consultant, was on a sourcing trip in India and read about the ongoing issue of farmers in India committing suicide. With high levels of illiteracy and limited land holdings, many cotton farmers live in poverty - their sparse livelihoods dependent on middlemen or ginners who often buy their cotton at prices well below the cost of production. After receiving fair trade certification, Adila made it her mission to make it easier for businesses to source the kind of supply chain that supports responsibly manufactured apparel.
OUR VALUES:
FAIR TRADE MATTERS
FALL 2020
INDIA’S FARMER SUICIDES DEATH TOLL
Well, here is some news that didn’t make front pages:
“More than 270,000 Indian farmers have killed themselves since 1995. Campaigners say a contributing factor may be the high price of genetically modified seeds flooding the market, which is pilling pressure on poorly paid growers, forcing many into a cycle of unmanageable debt.” – The Guardian
WHY FAIR TRADE COTTON MATTERS
The Good Tee is proud to be Fairtrade Certified. We are part of a global movement made up of a diverse network of companies putting people and the planet first. Fairtrade is about better prices, decent working conditions and fair terms of trade for the farmers and those workers who grow, pick and process our cotton. The FAIRTRADE Certification Mark ensures we meet international Fairtrade Standards. The Good Tee is a proud supporter of Fair Trade Canada. We provides quarterly reports and give 3% of our purchases to help form collectives and support our farmers. The funds provides to collectives and workers can be invested in social, environmental and economic developmental projects to improve their businesses and their communities. In real terms, it means investment in schools, transport, health care, sanitation, an improved environment and better business equipment and practices.
FAIR TRADE COTTON The Good Tee is proud to be Fairtrade Certified. We are part of a global movement made up of a diverse network of companies putting people and the planet first. Fairtrade is about better prices, decent working conditions and fair terms of trade for the farmers and those workers who grow, pick and process our cotton. The FAIRTRADE Certification Mark ensures we meet international Fairtrade Standards. The Good Tee is a proud supporter of Fair Trade Canada. We provides quarterly reports and give 3 percent of our purchases to help form collectives and support our farmers
FALL 2020
WE MEASURE OUR IMPACT
SEE THE IMPACT YOU MAKE WITH EVERY PURCHASE We’ve partnered with Green Story who utilizes algorithms, databases and their own pre-existing data to calculate the footprint of our products. They analyse our supply chain and compare it against the industry to provide scientific, verifiable metrics on the positive impact our customers have by choosing The Good Tee. Check out the interactive calculator on the website.
GOOD INGREDIENTS Less Environmentally Damaging to Organic Cotton Organic cotton doesn’t damage the soil and has less impact on air quality. To be certified organic, cotton needs to be produced and certified to organic agricultural standards. Organic cotton farming does not allow the use of toxic chemicals or GMOs. (genetically modified organisms) Preserves Water Organic Cotton uses 71% less water and 62% lvess energy compared to conventional cotton. Organic cotton is also 80% rainfed, which reducespressure on local water sources. By 2025,twothirds of the world’s population may face water shortages due to climate change.
Safer for Farmers Growing organic cotton means farmers and their families are not exposed to toxic chemicals in the field or through their food and water supply.
Good Packaging Unlike most brands that ship each garment in a plastic bag, we use biodegradable bags and use recycled boxes for transportation purposes.
Good Trims We consider the bio-degradability and sustainability of our trims. For buttons, instead of plastic, we looked to nature and use coconut and seashell buttons. We also use YKK NATULON® zippers. Made from post-consumer chemically recycled polyester, they are perpetually recyclable. supply. Less Toxic Dyes The absence of chemicals meansthat any runoff water is cleaner and safer. We avoid the use of all hazardous chemicals and use only AZO-free and low-impact dyes. The dye companies we partner with are connected to a water effluent treatment plant that recycles and reuses water.
FALL 2020
STYLE #WLST20F
STYLE# WLSPO20F
FALL WINTER
ORDER DEADLINE APRIL 1 DELIVERY SEPT 15
FALL 2020
CLASSIC UNISEX LONG SLEEVE CREWNECK
CLASSIC UNISEX SHORT SLEEVE CREWNECK
#ULST20S
#UST20S
This lightweight gender-neutral long sleeve tee features a bound neck and blind bottom and sleeve hem stitching detail. As part of our rigorous manufacturing process, this tee is pre-shrunk and treated – so there’s no annoying shrinkage to deal with.
Our gender-neutral short sleeve t-shirt, a tried-and-true classic, is softer than a baby’s you-know-what. It has the modern fit of a well-loved favorite, and features reinforced back, neck and shoulder binding for added durability.
FALL 2020
FLEECE HOODIE PULLOVER
FLEECE HOODIE ZIP UP
#UHK20S
#UZHK20S
This ultimate fleece pullover hoodie works for any season and is built to stand the test of time. It has a classic gender-neutral fit with a Jersey lined hood, raglan sleeves and kangaroo pocket.
Our signature basic zip hoodie is anything but basic. The ultimate full zip, all seasons, fleece hoodie, that is jersey-lined, and built to stand the test of time. We use YKKÂŽ - certified NATULONÂŽ zippers; resource-conserving, recycling-oriented product made from PET bottles, old fieber and other polyester remnants.
FALL 2020
WOMENS RELAXED ¾ SLEEVE V-NECK
WOMENS LONG SLEEVE CREWNECK
#W3QV20S
#WLST20S
This perfectly flattering V-neck is made of super soft 100% organic slub jersey. This ¾ sleeve tee features a trendy curved unfinished shirttail hem and a relaxed fit for casual comfort. A year-round closet essential perfect for layering.
Our signature long sleeve crew neck tee is an ideal basic with a flattering slight contour at the waist and longer length. This shirt was designed both with purpose and with you in mind.
FALL 2020
POM POM BEANIE
WOMENS SIDE SLIT PULLOVER
#BEAN20F
#WLPO20F
Stay warm and look cool in our eco beanie.Handmade Stay warm and look cool in our eco beanie. The handmade pom poms are made of 100% organic cotton which means the beanie fully biodegrades.
A soft round neck fit pullover with a comfy lived-in feel. Designed with exaggerated side slits, a neckline triangle stitch, box pleat on the back yoke, and high-low hem. Unfinished raw detailing at cuffs and neckline gives this weekender an out of this world chic.
FALL 2020
WOMENS DETAILED POCKET DRESS #WLSD20F This fairly made tunic, offers both versatility and comfort. The envelope neck and cuffs feature elegant seashell buttons. Subtle details of unfinished raw edges at hem and cuffs.
FALL 2020
WOMENS RELAXED ¾ SLEEVE V-NECK
WOMENS RELAXED BATWING TEE
#W3QV20S
#WLSH20F
This perfectly flattering V-neck is made of super soft 100% organic slub jersey. This ¾ sleeve tee features a trendy curved unfinished shirttail hem and a relaxed fit for casual comfort. A year-round closet essential perfect for layering.
We have updated the classic cap-sleeved henley with a lonWe have updated the classic cap-sleeved henley with a longer front placket with coconut buttons– because plastic is, like, so last year! Be a comfy cu-tee in its slightly contoured fit combined with its longer length.
FALL 2020
UNISEX BASEBALL TEE
WOMENS SEA SHELL BUTTON TUNIC
#UBB20S
#WLSE20F
This baseball-inspired ¾ sleeve tee is sure to knock ev¬eryone out of the park. With its gender-neutral modern fit, this tee is so incredibly soft you’ll want to wear it every day.
This fairly made tunic, offers both versatility and comfort. The envelope neck and cuffs feature elegant seashell buttons. Subtle details of unfinished raw edges at hem and cuffs.
FALL 2020
BABY LONG SLEEVE TEE
BABY BOTTOM PATCH LEGGING
#DBLST20S
#DBLP20S
The long sleeve sleeve t-shirt features a detailed raw envelope neck, hem and sleeve finishing with contrast color stiching. And don’t forget those adorable elbow patches, for a little fashion edge.
Our signature thoughtfully-designed eco-friendly baby jogger is the cutest in town. Features a bottom patch to emphasize your baby’s adorable curves. :) Detailed raw waistband and bottom cuff finishing with contrast color stitching.
FALL 2020
BABY SHORT SLEEVE DIAPER SHIRT
BABY LONG SLEEVE DIAPER SHIRT
#DBSD20S
#DBLD20S
Our short sleeve onesie features a detailed raw envelope neck, sleeve and bottom edge finishing with contrast color stiching. YKK® nickel free snaps dyed to match.
Our long sleeve onesie features a detailed raw envelope neck, sleeve and bottom edge finishing with contrast color stiching. And don’t forget those adorable elbow patches, for a little fashion edge. YKK® nickel free snaps dyed to match.
FALL 2020
CHILDRENS’ UNISEX SHORT SLEEVE TEE
BABY ROMPER WITH KANGAROO POCKETS
#YOST20 (YOUTH) #CHST20 (TODDLER)
#DBLSJ20F
Both our children’s and youth tee fits like a well-loved favorite, featuring a crew neck and short sleeves. It’s made from super-soft organic cotton that was woven to last and has reinforced back, neck and shoulder binding for added durability.
Our soft and snuggly romper features a kangaroo pocket, and a detailed raw envelope neck, hem and sleeve finishing with contrast color stiching. Adorable elbow patches. We use YKK® - certified NATULON® zippers; resource-conserving, recycling-oriented product made from PET bottles, old fi¬ber and other polyester remnants.
FALL 2020
#DBSD20S & #UST20S
#DBLSJ20F
#DBLD20S & #DBLP20S
FALL 2020
SUPPLY CHAIN TRANSPARENCY PAGE
OUR FACTORY Assisi Garments invests in the community by supporting various social projects, including an old age home and children’s orphanage in South India.
Please visit us online to see our full video walkthrough of the factory
SOCIAL RESPONSIBILITY From the farmer planting our seeds to the person delivering our goods, The Good Tee is dedicated to following an ethical path. Our suppliers are our partners because they follow the requirementsrequired for ethical and legal operations and allow third-party audits as needed. Above all, we work to create long termrelationships - nurturing and growing partnerships through open and ongoing communication thus ensuringaccountability, perfection, and continuous enhancement of our process.
FALL 2020
SIZING
CUSTOMIZATION DETAILS • • •
Tear-away tag Blank hangtag for customization Pre-order wholesale in bulk for customized low-impact screen printing
WOMEN BUST
30-31"
32-33" 34-35"
36-37" 38-39"
WAIST
23-25"
25-27" 27-29"
29-31" 31-33"
HIP
34-36"
36-38" 38-40"
40-41" 42-43"
BABY
Order Deadline: April 1 Ship Date: Sept 15
HEIGHT
20-24”
24-27”
27-31”
31-33”
33-35”
WEIGHT (LBS)
7-12
12-17
17-22
22-27
27-30
UNISEX MEN WOMEN
XS
S
XL
S
M
L
Sales Reps: Ontario: Jilly’s Clothing Corporation Jilly Goldblume 2770 Dufferin Street, Suite #216 Toronto, Ontario M6B 3R7 P (416) 504-1818 E: jilly2@totalnet
Western Canada (BC, AB, SK & MB) Mstydon Group Inc. Misty-dawn Paulson The FX Fashion Exchange Suite #146 - 1951 Glen Drive Vancouver, BC V6A 4J6 P(780)542-0186 E:misty@mstydon.com
Head Office The Good Tee Suite 2503-150 Dan Leckie Way, Toronto, ON M5V0C9 P:647-248-83226 E: hello@thegoodtee.com www.thegoodtee.com IG @thegoodtee_