JOB DESCRIPTION Job Title: Marketing Assistant Job Ref. MARK/01 Reports to: Head of Marketing Appointment details: Full Time (35 hours per week) 9am-5pm Holiday allowance: 25 per annum pro rata Salary: £15,200 pa plus 6% pension contribution
About Us South Bank London is the consumer-facing brand of South Bank Marketing Group, responsible for overseeing the destination marketing of the South Bank, London’s leading cultural quarter. Established over 15 years ago, it is one of the longest standing and most successful tourism consortiums in the capital and brings together the area’s attractions, cultural venues, hotels, transport providers, restaurants other relevant organisations with a commitment to promoting the South Bank as a destination. SBMG is a sub-group of South Bank Employers’ Group, an association of the major organisations in South Bank, Waterloo and Blackfriars dedicated to improving and promoting the neighbourhood for the benefit of local employees, residents and visitors. The Group is a non-profit company limited by guarantee, governed by a Board appointed by its members. The Role
The Marketing Assistant assists the Marketing Team in developing and delivering strategic marketing campaigns which are designed to build awareness and engage key stakeholders and audiences with London’s South Bank. The post-holder will liaise with key partners and stakeholders, produce marketing material and provide administrative support. He/she will be involved in all aspects of marketing, most particularly supporting the production function and digital media. In particular, a flair for writing engaging, persuasive yet concise copy is essential. Key responsibilities
1 . Marketing •
Assist in the preparation of printed material, particularly regular what’s on posters, by writing copy, ensuring accuracy by proofreading and liaising with members and designers.
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Play an active role in updating and developing digital media, including the content of www.southbanklondon.com and other relevant web sites/social networks
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Obtain regular website statistics reports.
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Support other departments for specific marketing communications projects.
2. Digital Media •
Co-ordinate of the email marketing schedule, deliver regular e-newsletters and assist with producing weekly results and analysis.
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Assist with the day to day monitoring of SBL social media channels and oversee communications to our online audience, ensuring information is presented in an accurate, fun, engaging manner in line with South Bank tone of voice.
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Assist with the maintenance and checking of all areas of the SBL website on a regular basis. Monitor copy and image use throughout.
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Arrange online competitions in line with marketing plan
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Respond to online enquiries and disseminate to the team and our members.
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Assist with the management and production of images for use in online publicity materials.
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Manipulate images for web and other media use including emails, using Photoshop, Illustrator and other programmes where appropriate.
3. Press •
Assist the Press Officer with managing and developing relationships with key Press and Media, writing press releases and following up with target media.
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Maintain and build press cuttings file
4. Events •
Assist with the organisation and execution of industry events, familiarisation trips and showcases.
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Represent South Bank London at networking and industry events. Some work during evenings and weekends will be occasionally required for which reasonable time off in lieu will be given.
5. General Administration •
Manage inventory of marketing collateral and publications
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Schedule Marketing Team meetings
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Update team progress reports and write minutes
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Any other duties deemed appropriate via discussion with the Head of Marketing and Chief Executive.
Person Specification
Essential •
Minimum of 12 months experience of working as part of a busy marketing team
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Excellent copywriting and editing skills with the ability to produce high quality, creative and effective marketing material
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Demonstrable experience of liaising with external partners and suppliers.
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Educated to degree level or equivalent
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Familiar with Outlook Calendar
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Highly competent at using MS Office programmes
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Knowledge of the breadth of London arts and cultural industries
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Ability to build and maintain effective working relationships with internal and external colleagues at all levels
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High attention to detail
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Organised with the ability to handle multiple tasks simultaneously and prioritise accordingly
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Ability to manage multiple deadlines and set long-term planning deadlines
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Ability to respond swiftly to enquiries
Desirable •
A passion for social media and the web
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An enthusiasm for, and interest in the arts
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Keen interest in photography and visual arts
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Experience of recording and maintaining database records
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Relevant professional qualification
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Experience of managing website content and creating e-publications
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Knowledge of Adobe Photoshop and/or other image editing software
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Experience in using content management systems
How to Apply
To apply, please respond to the following questions (max 150 words per question) 1. What would you consider South Bank’s top 3 unique selling points, especially in comparison with other similar areas in London? 2. Situation: a Spanish family with two young children stops you on the Queen’s Walk for directions and advice. What things would you recommend to do and see in the area? 3. Please provide an example of a successful marketing project you have been involved with and how you contributed to its success. CV, cover letter and your answers to the above three questions should be submitted to Claudio Giambrone, Head of Marketing claudio.giambrone@southbanklondon.com quoting Job Ref. MARK/01 on the subject line. Deadline for applications is 12 noon of 07 January 2013. Incomplete applications will not be considered. You should note that for efficiency reasons, we are unable to acknowledge individual applications. If you do not hear from us within one week of the closing date, we regret that on this occasion your application has not been successful.