East TN Medical News August 2015

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FOCUS TOPICS ORTHOPAEDICS & SPORTS MEDICINE COMPLIANCE

August 2015 >> $5

PHYSICIAN SPOTLIGHT PAGE 3

Dr. Gregory Sutton FROM THE EDITOR:

The Times They Are a-Changin’ Undergoing transformative change, this industry has been tasked with fundamentally altering delivery methods and asked to meet heightened consumer expectations and increased demands for interaction and engagement. While the above statement is certainly representative of the healthcare industry … in this case, we are actually referencing the media’s role in the dissemination of information. The way we consume news has dramatically changed over the past decade. Yet, how, when and where we receive information is often a matter of personal choice. Some people love the feel of newsprint between their fingers. Others like to get information on their tablet. Still others want the highlights in 140 characters or less, giving them control of whether or not the topic is worthy of a click through to more information. Recognizing our readers embody these varied preferences, East Tennessee Medical News is excited to announce major changes continued on page 6

ONLINE: EASTTN MEDICAL NEWS.COM

Why a Sports Physical Should Take More than 10 Minutes By CiNdy SANdERS

Frequently viewed by parents and young athletes as more annoyance than necessity, it’s easy for the sports physical to devolve into automatic answers to a list of questions, a quick check of vital signs and then out the door with a signed permission slip for another year of organized activity. But it doesn’t have to be … and really shouldn’t be … this way, stressed Chris Koutures, MD, FAAP, a board certified pediatrician and sports medicine specialist who sits on the American Academy of Pediatrics (AAP) Council on Sports Medicine & Fitness. Instead, he continued, providers should look at the sports physical as a prime opportunity to address important issues with children, teens and parents. “There are a host of things we can look at … both sports specific and medically in general,” he said. “Every opportunity we get (CONTINUED ON PAGE 4)

A Word to the Wise

OIG Cues Areas of Interest with Recent Alert, Guidance By CiNdy SANdERS

A word to the wise should be sufficient. In recent weeks, the Office of the Inspector General has released a fraud alert on physician compensation arrangements and updated guidance for healthcare governing boards. Michelle B. Marsh, partner at nationally ranked healthcare firm Waller Lansden Dortch & Davis, said all such communiqués from the OIG deserve special attention. Marsh, who is the practice leader for Waller’s Healthcare Compliance & Operations group, said the June 9 alert reiterated the need to make sure physicians are being paid only for work they THE ING T T PU

W E N S NEW L CA EDI IN M

are actually doing and at a rate that reflects fair market value. Red flags, Marsh noted, include “paying physicians as medical directors when they didn’t really provide the services, or when services weren’t necessary, or where payment was not related to the value of their services but to the volume of referrals.” She continued, “Not that this is breaking news … these arrangements were always wrong.” However, Marsh added, the difference is that the OIG has previously appeared to focus most of their attention on the non-physician partner in these cases. It hasn’t been unusual, for example, for a lab com(CONTINUED ON PAGE 4)

We’re excited to unveil our brand new online format designed to bring the news you use to your laptop, tablet or smartphone. Keep your finger on the pulse of East Tennessee’s healthcare industry at EastTNMedicalNews.com

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