2012
MEDIA KIT
REACH HIGH-LEVEL BUSINESS DECISION MAKERS
“PEOPLE IN THE KNOW... KNOW THE POST”
Get to know the Post
2012
NASHVILLE POST is the premier local news source delivered to subscribers daily via two e-news alerts and 10 times a year in the form of a glossy magazine. With these two delivery platforms, we bring Middle Tennessee’s senior level business leaders up-to-date breaking news and in-depth B2B news.
DEMOGRAPHICS* Male
70%
Financially Optimistic about 2012
82%
Female
30%
Dine at Upscale Restaurants
73%
Adults age 35-54
75%
Enjoy a Fine Wine
79%
Income $150,000+
67%
Dress for Success
83%
Income $200,000+
51%
Attend:
Professional/Manager
47%
-Titans
64%
CEO/COO/CFO
16%
-Music Concerts
60%
Business Owner
24%
-Predators
52%
-Symphony
46%
-Theater/Ballet
41%
Influence Business Decisions -Banking
46%
-Office Equipment
51%
-Hiring a Consultant
59%
*Custom Survey December 2011
IN PRINT
Audience Profile - Business & Civic Leaders; Paid Subscription Circulation for Nashville Post (Print): 9,550
ONLINE
86% of readers visit our website 3-5 times a week. Average Time on Site - 1:30 Registered NashvillePost.com users: 3,500 Monthly Page Views - 350,000
210 12th Avenue South • Suite 100 • Nashville, Tennessee 37203 • Phone 615.244.7989 • Fax 615.244.8578 • www.businesstn.com
Testimonials
2012
“THOSE IN THE KNOW... KNOW NASHVILLEPOST.COM”
• Hospital operators to merge DEMOGRAPHICS
There is only one way to get the business & political news you need FIRST:
• Bristol West End condo owners sue slew
Nashville Post.com
STORIES WE BROKE FIRST
• On the radio: 102.5 switching to sports • Home builder sues Cal Turner for $5M • Hyatt plans 255-room hotel for SoBro • iPayment CEO reaches nine-figure deal with California litigant
There is only one way to gain new perspectives, understand business and political figures in a deeper way and learn from Middle Tennessee leaders:
Nashville Post magazine
Do not delay in reaching Middle Tennessee’s most elusive audience:
“
High-level business leaders that don’t have time to read some sites and publications take time to read ours. Here’s what they are saying
“I’ve decided that my subscription is the best money I’ve ever spent. I love your stuff. With all the e-mails I get, I click on yours and read that every time it comes up. It’s really good. I just wanted to let you know that.” - Partner, major local law firm “You guys are doing that (breaking more stories) and that’s why I read your emails first.” - Owner, leading commercial real estate firm “Everyone reads the Post – the other business publication can’t even touch you all.” - Top Bankruptcy attorney
9,550 READERS RECEIVE NP MAGAZINE 10/X A YEAR | 3,500 READERS SUBSCRIBE TO NP WEB NEWS, UPDATED CONSTANTLY 350,000 PAGEVIEWS ON NP EACH MONTH | 100,000+ UNIQUE VISITORS ON NP EACH MONTH
210 12th Avenue South • Suite 100 • Nashville, Tennessee 37203 • Phone 615.244.7989 • Fax 615.244.8578 • www.businesstn.com
Events
2012
EVENTS INCHARGE: MARCH 2012 ESTIMATED ATTENDANCE: 450
Each year, InCharge hosts a definitive group of business people and community leaders who are shaping Middle Tennessee’s growth.
2011
ENTREPRENEURS OF THE YEAR: MARCH 2012 ESTIMATED ATTENDANCE: 150
Nashville Post and Entrepreneurs’ Organization (EO) will honor the achievements and innovations made by Nashville’s own risk-takers at this annual event.
MOST POWERFUL WOMEN: MAY 2012
(IN PARTNERSHIP WITH NASHVILLE AREA CHAMBER OF COMMERCE) ESTIMATED ATTENDANCE: 200 In panel format, Nashville Post hosts a group of elite business women from Middle Tennessee to share their leadership insights, challenges and ah-ha moments.
GREEN HEROES: SEPTEMBER 2012 (IN PARTNERSHIP WITH NASHVILLE AREA CHAMBER OF COMMERCE)
ESTIMATED ATTENDANCE: 250
Celebrating its third year, Green Heroes will honor those businesses whose sustainable practices positively affect their own business or other businesses and citizens in Middle Tennessee.
St. Crispin’s Day
ST. CRISPIN’S: OCTOBER 2012 ESTIMATED ATTENDANCE: 300
Politics is a winner-takes-all-sport! Join Nashville Post as we host this tongue-in-cheek awards show that culminates with the much revered St. Crispin Award.
SPONSORSHIP
Your Nashville Post account executive will be pleased to present sponsorship packages for any of the above events.
210 12th Avenue South • Suite 100 • Nashville, Tennessee 37203 • Phone 615.244.7989 • Fax 615.244.8578 • www.businesstn.com
Editorial Calendar
2012
JANUARY/FEBRUARY Law Leaders Rising Up Close: Health Care Maury County
MARCH InCharge Special Issue*
APRIL Entrepreneurs of the Year* MBA Guide/Executive Education CRE Marketplace Rutherford County
MAY Most Powerful Women Accounting’s Finest Montgomery County (Sponsored by Clarksville ECD)
JUNE Fast 15 Best in Banking Sumner County Up Close: Health Care
JULY/AUGUST Executive of the Year VC Roundtable* Up Close: Tourism Davidson County
SEPTEMBER CRE 50 Up Close: Community Banking Wilson County 210 12th Avenue South • Suite 100 • Nashville, Tennessee 37203 • Phone 615.244.7989 • Fax 615.244.8578 • www.businesstn.com
Editorial Calendar
2012
OCTOBER St. Crispin’s Day* Election Preview Green Heroes Dickson County Cheatham County
NOVEMBER Best Employers (in partnership with The Work Institute)* Private Schools Robertson County
DECEMBER Tech 25 Corporate Giving (Trusted Advisor available) Williamson County Up Close: Health Care
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IN EVERY ISSUE
OTHER FEATURES
• • • •
• The Ticker • Entrepreneur Profiles • CEO Q&A
Hot Shots Second Look Movers & Shakers Executive Lifestyle
ISSUE
CONTRACTS/AD MATERIALS
PRINT READY ARTWORK
IN MARKET**
January/February March April May June July/August September October November December
12/9/11 2/3/12 3/2/12 4/6/12 5/4/12 6/1/12 7/31/12 8/27/12 10/5/12 11/2/12
12/14/11 2/8/12 3/7/12 4/11/12 5/9/12 6/6/12 8/5/12 8/31/12 10/10/12 11/7/12
12/26/11 2/20/12 3/19/12 4/23/12 5/21/12 6/18/12 8/20/12 9/17/12 10/22/12 11/19/12
210 12th Avenue South • Suite 100 • Nashville, Tennessee 37203 • Phone 615.244.7989 • Fax 615.244.8578 • www.businesstn.com
2012
Print Specs
SUBMISSION REQUIREMENTS FORMAT FONTS IMAGES
PDF, Adobe InDesign CS3 PostScript only TIFF or EPS (300 dpi/CMYK)
LIVE AREA (when applicable) BLEED (when applicable)
Clearance of 1/2” from any trim 1/8” on all sides
]
PDF is preferred (2) an InDesign CS3 file for Mac packaged with fonts (3) a high-resolution (at least 300dpi) TIFF file.
COLOR: CMYK (no RGB or PANTONE) IMAGES: Please make sure that any images used in your layout are CMYK and at least 300dpi (or vector graphic in the case of illustrations and logos). BLEED, TRIM, and LIVE AREA: When applicable, create a bleed of 1/8 inch per trim edge and do not place any type or critical images within a 1/2 inch of any trim edge. SUBMISSIONS: Please e-mail ad materials to your account executive. CONTACT: For questions regarding the submission of ad materials and deadlines, please contact Brent Rolen at 615.244.7989 x360. For technical questions regarding ad specifications
1/6h 4.5”w x 2.125”h
1/6v 2.125”w x 4.5”h
Full 6.875”w x 9.25”h
1/3s 4.5”w x 4.5”h
1/3v 2.125”w x 9.25”h
bleed: 8.625”w x 11”h
bleed: 17”w x 11”h
trim: 8.375”w x 10.75”h
trim: 16.75”w x 10.75”h
live area: 7.375”w x 9.75”h
live area: 15.75”w x 9.75”h
Full With Bleed
Spread
Artwork Deadlines
FILE FORMATS: Digital files must be sent as one of the following: (1) a
1/2h 6.875”w x 4.5”h
ISSUE DUE
Jan/Feb 12/9/11 March 2/3/12 April 3/2/12 May 4/6/12 June 5/4/12 Jul/Aug 6/1/12 Sept 7/31/12 Oct 8/27/12 November 10/5/12 December 11/2/12
1/2v 4.5”w x 6.875”h
bleed: 17”w x 5.5”h
2/3v 4.5”w x 9.25”h
live area: 15.75”w x 4.25”h
trim: 16.75”w x 5.25”h Half-Page Spread
Rates are net. 210 12th Avenue South • Suite 100 • Nashville, Tennessee 37203 • Phone 615.244.7989 • Fax 615.244.8578 • www.businesstn.com
Web Stats
2012
BY ADVERTISING WITH THE NASHVILLE POST’S ONLINE MEDIUMS, you will be reaching key decision makers in the workplace with banner ads and up-to-the-minute breaking email blasts sent twice each day. Veteran reporters update readers at Nashvillepost.com, PostPolitics and PostBusiness blogs several times daily so our readers are constantly engaged and coming back for more dynamic news coverage.
ONLINE AD SPECIFICATIONS AD SIZES
WIDTH
X
HEIGHT
Leaderboard
728 pixels
x
90 pixels
Medium Rectangle
300 pixels
x
250 pixels
Wide Skyscraper
160 pixels
x
600 pixels
Sponsor Block
265 pixels
x
76 pixels
Home Page
Story Page Leaderboard
Sponsor Block
Blog Page Leaderboard
Wide Skyscraper
Medium Rect. Medium Rect.
Medium Rect.
Medium Rect.
Medium Rect.
Deadlines: If ad needs to be built, please add five working days to the start date. Cancellation Policy: One week in writing and client will be billed for the appropriate rate card CPM against actual number of impressions delivered. Submission Requirements: • Ads Must be in RGB and 72 dpi • Acceptable File Types: .jpg or .gif • Rich Media Limitations: none w/one day additional lead time • Third Party Servers: broadly accepted • No fee to host landing pages • E-mail files to your Account Executive. Please include company name, start date, and destination URL.
Medium Rect.
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SENT TWICE DAILY TO
3,500 READERS.
350,000
MORE THAN MONTHLY PAGE VIEWS.
210 12th Avenue South • Suite 100 • Nashville, Tennessee 37203 • Phone 615.244.7989 • Fax 615.244.8578 • www.businesstn.com